تحلیل عوامل مؤثر بر تصمیم‌گیری مشتریان در انتخاب یک باشگاه ورزشی با تأکید بر آمیخته بازاریابی

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Alipoor,SH. (2017). Investigating the Effective Factors of Marketing mix on Adult Decision Making in Selecting Swimming Pools in Rasht. M.A, Faculty of Physical Education and Sport Sciences, University of Guilan. [in Persian]

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Fitriah, A.W., Rosdi Siti Nabila, Mohd M. Rosli, Mustapha Nora’Aini, Aziz Zuraimi Abdul, Ibrahim Wan Mohd Yusof Wan, Nizam M, S, Radzi Md., Aniesha N.Z., Yaacob A, A. (2019),  The Effects of Marketing Mix on Small Fish Farming Business Performance, Revista Publicando, 6 (19):  19: 1-16.

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Khodadadi M. R., Shirafkan, M., Farid Fathi, M; Masoom Zadeh, S. (2019). Investigation of Sanctions Effect on Iran's Trade and Major Trading Partners and Trend Forecasting in The Sports Industry, sport management study, 11 (57): 39-58. [in Persian]

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Rosiani, N. A., Irena, A. (2017). The impact of marketing mix, consumer’s characteristics, and psychological factors to consumer’s purchase intention on brand “W” in Surabaya. I Buss management, 5(1): 55-69.

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Sukamto, R., Lumintan, D, B. (2015).  The Impact of Marketing Mix towards Customer Loyalty Mediated by Customer Satisfaction of Blackberry Indonesia,  iBuss Management, 3(2): 316-324.

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