ارتباط بازاریابی رسانه‌های اجتماعی با رضایت مشتریان مراکز تفریحی ورزشی

Akbaritabar, A. A., Eskandaripour, E.  (2013). Scientific Study of Radio & TV Webpages in Social Websites, communication Research, 20(76): 113-141. (in persian).

Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences; 148: 177-185.

Demo Fett, C.,  Hart Wet, M &  Yalch. R. (2018). Consumer psychology in a social media world, Translated by Heidarzadeh, K & Mahimani. M, first edition, Tehran, Mehraban nashr. Kind Publishing.

Feyzi, Z. ghafariashtiani, P. (2019). Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram), journal of marketing management, 13(41): 1-20. (in persian).

Gunawan, D.D. Huarng, K.H. (2015). Viral effects of social network and media on consumers’ purchase intention”, Journal of Business Research; 68(11): 2237-2241.

Hazaveh, H. B., Ashkani, M. (2014).  A Study on Social Media Marketing and Its Concept, International Conference on Business Development and Excellence, Tehran. (in persian).

Hedayatpour, P.,  Manouchehri, J., Soheili, B. (2020). The Impact of Facebook Marketing on Sport Products A Customer Satisfaction View, Quarterly Scientific Journal of Interdisciplinary Studies in Communication & Media, 3(9): 157-177. (in persian).

Hosseini, E., Kalate, S. M. (2017). The Effect of Social Media Marketing on Brand Loyalty, Journal of sport management, 9(1): 161-174. (in persian).

Jafarpour, M. (2011). Conceptualization and study of variables affecting the acceptance of virtual social networks and the role of non-governmental organizations in them. Journal of Basij Studies, 14 (52): 109-148. (in persian).

Kalhori, P., & Akbari Yazdi, H. (2019). Relationship between Service Quality (Based on QUESC Model) and Satisfaction and Future Intention Students in Extracurricular Sport Activities in Azad University of Hamedan. Sport Management Studies, 11 (53): 181-98. (in Persian).

Kaplan, A.M. & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media, Business horizons; 53(1): 59-68.

Karaduman, I. (2013). The effect of social media on personal branding efforts of top-level executives, International Strategic Management Conference; 99: 465-473.

Khodadadi, M. R.,  Dehghanpouri, H. Saderioskoyi, M. (2019). Role of Media Communication and Efective Advertising in Attracting Sponsor for Sports (Case Study: Table Tennis Board of East Azerbaijan Province, Iran). Communication management in sports media, 6(3): 89-102. (in persian).

Kim, A.J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research; 65(10): 1480–1486.

Laroche, M., Habibi, M., Odile, M. (2013). To be or not to be in social media: How brand loyalty is affected by social media, International Journal of Information Management; 33(1): 76–82.

Lindsey, J. (2012). Using Social Media to Increase Consumer Loyalty to a Brand. Master of Science thesis, California Polytechnic State University, San Luis Obispo;32.

Mahboob, S., Mirtaheri, L. (2016). Typology of Iranian Uses and Gratification in Goodreads, Iranian journal of information processing and management, 31(3):803-821. (in persian).

Manoli, A. E. (2018). Sport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sport marketing, Journal of Strategic Marketing; 26(1): 1-5.

Manouchehri, J; & Hamidi, M; Sajadi, S.N; Honari, H (2016). Designing a Qualitative Model of Doping Phenomenon Effect on Sport Marketing in Iran. PODIUM Sport. Leisure and Tourism Review. 5(2). 120-136.

Mohammadkazemi, R., Tondnevis, F., Khabiri, M. (2008).Investigating the price element of mixed elements of sports marketing in the Iranian Football Professional League and comparing the current situation with the leagues of South Korea and Japan. Journal of Motor Sciences and Sports, 6 (12): 121-132. (in persian).

Moharramzadeh, M. (1391). Management of sports organizations. First Edition, Urmia, University Jihad Publications. (in persian).

Norbakhsh, Y.,  Mohammad mahdi, M., Talebian, H. (2013). Iranian students’ Uses and Gratifications of Television, Satellite and Internet, sociological Review, 20(1): 223-247. (in persian).

Pits, B.G & Stotlar, D.K. (2002). Fundamentals Of Sport marketing. Morgantown, Fitness information Technology;10.

Raee'at, A., Zeini, Z. M., Emadi, S. (2015). Impact of Social Media Marketing: The Impact of whats App ‎status update on a sporting event of the academic program, Communication management in sports media, 2(4): 38-46. (in persian).

Rahimnia, F. ramezani Y. Zargaran, S. (2019). The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms. Journal of new marketing research, 9(1): 33-52. (in persian).

Seyed javadin, R; khanlari, A; stiri, M. (2011). A model for assessing the impact of quality of customer service loyalty on sports services, Olympic Quarterly, 4(52): 41-54. (in persian).

Soltani, M. Aryanfar, M.  Naserzade, M. R., Fathi, M. R. (2017). Identifying and ranking factors influencing sports equipment purchase intention through social media, A logarithmic fuzzy preference programming approach(case study:Instagram users), Contemporary studies on sport management, 6(12): 87-98. (in persian).

Yadav , M. (2017). social media as a marketing tool: opportunities and challenges«. Indian . J. mark;47(3):16 - 28.

Zhang, M., Gue, L., Hu,M., Lin, W. (2017). Influence of customer engagement with company social networks on stickiness: mediating effrct of customer value creation. International journal of information management; 37(3): 229-240.