تاثیر هویت و اثر اجتماعی بر ارزش ادراک شده و قصد خرید محصولات ارگانیک و اثر تعدیل‌گر نوآوری مصرف کننده؛ مورد مطالعه: مصرف‌کنندگان محصولات ارگانیک شهر کرج

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