ارائه الگوی بازاریابی ازطریق افرادتاثیرگذار(بازاریابی تاثیرگذار)درخریدومصرف محصولات داخلی بارویکردنظریه داده بنیاد

سهرابی‌یورتچی، بابک؛ خلیلی‌جعفرآباد، احمد؛ ونکی، امیرسالار؛ محمدزاده‌قاضیجهان، آزاده (۱۳۹۸). ارائه یک مدل با هدف پشتیبانی تصمیم جهت انتخاب اثر بخش افراد تأثیرگذار در کمپین‌های بازاریابی در شبکه اجتماعی اینستاگرام. راهبردهای بازرگانی، 16 (14)، 181-200.

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