تحلیل کتاب‌سنجی روند جهانی پژوهش های بازاریابی ورزشی

Akaka, M. A., & Vargo, S. L. (2015). "Extending the context of service: from encounters to ecosystems." Journal of Services Marketing. 29(6/7), 453- 462.

Arora, S. D., & A. Chakraborty. (2021). "Intellectual structure of consumer complaining behavior (CCB) research: A bibliometric analysis." Journal of business research 122: 60-74.

Azimzadeh, S. M., & et al. (2021). "Quantitative content analysis of brand[1]related research trends in the Iranian sports industry." Sports Marketing Studies 1(4): 52-22. [in Persian].

Azimzadeh, S.M., Shajie, K., Saffar, Y., & Afroozi, F. (2017). Content Analysis and Trend of Scientific- Research Sport Management Printed Articles. Sport Management Studies, 9(43), 217-36. [in Persian].

Barbano, D. M. (2017). "A 100-Year Review: The production of fluid (market) milk." Journal of dairy science 100(12): 9894-9902.

Bragge, J., Kauppi, K., Ahola, T., Aminoff, A., Kaipia, R., & Tanskanen, K. (2019). Unveiling the intellectual structure and evolution of external resource & management research: Insights from a bibliometric study. Journal of Business Research, 97, 141-159..

Chadwick, S. (2005). Sports marketing: a discipline for the mainstream. International Journal of Sports Marketing & Sponsorship, 7(1), 7-8. Da Silva, E. C., & A. L. L.

Casas (2017). "Sports ecosystems: Assumptions for incorporating marketing strategies in sports clubs." The Marketing Review 17(4): 409-426.

Danvila -Del-Valle, I., Estévez-Mendoza, C., & Lara, F. J. (2019). Human resources training: A bibliometric analysis. Journal of Business Research, 101, 627-636.

Della Corte, V., Del Gaudio, G., Sepe, F., & Sciarelli, F. (2019). Sustainable tourism in the open innovation realm: A bibliometric analysis. Sustainability, 11(21), 6114.

Donthu, N., Kumar, S., & Pattnaik, D. (2020). Forty-five years of journal of business research: a bibliometric analysis. Journal of Business Research, 109, 1- 14.

Erhardt, N., Martin-Rios, C., & Chan, E. (2019). Value co-creation in sport entertainment between internal and external stakeholders. International Journal of contemporary hospitality management.

Esmaeili Mahyari, M., Ghaffari, M., Irani, H., Zarei-Matin, H., & Ebrahimi, E. (2021). Investigation of Customer experience research evolution: Using bibliometric analysis and visualization. New Marketing Research Journal, 11(3), 92-67. [in Persian].

Firouzian, F., Bahrololoum, H., & Dehghanpouri, H. (2020). The effect of social media marketing on the value and repurchase intention of sports shop customers. Sports Marketing Studies, 1(2), 174-149. [in Persian].

Fullerton, S., & Merz, G. R. (2008). The four domains of sports marketing: A conceptual framework. Sport marketing quarterly, 17(2).

García-Manjón, J. V., & M. E. Romero-Merino (2012). "Research, development, and firm growth. Empirical evidence from European top R&D spending firms." Research policy 41(6): 1084-1092.

Goldman, M., & Johns, K. (2009). Sportainment: changing the pace of limited‐overs cricket in South Africa. Management Decision. Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2016). How context shapes value co-creation: Spectator experience of sport events. The Service Industries Journal, 36(11-12), 510-531.

Kolyperas, D., Maglaras, G., & Sparks, L. (2019). Sport fans’ roles in value co-creation. European Sport Management Quarterly, 19(2), 201-220.

Kubacki, K., Hurley, E., & Rundle-Thiele, S. R. (2018). A systematic review of sports sponsorship for public health and social marketing. Journal of Social Marketing.

Liao, H., Tang, M., Luo, L., Li, C., Chiclana, F., & Zeng, X. J. (2018). A bibliometric analysis and visualization of medical big data research. Sustainability, 10(1), 166.

Lusch, R. F., & Vargo, S. L. (2006). Service-dominant logic: reactions, reflections and refinements. Marketing theory, 6(3), 281-288.

Mousavi, S.A., Jalali Farahani, M., & Moradiyan, K. (2017). Evaluation of sport marketing articles by using citation analysis of scientific publications in the area of physical education and sports science from 1379 to 1392. Journal of Applied Research in Sport Management, 5(4), 11-20. [in Persian].

Mullin, B. J., Hardy, S., & Sutton, W. (2014). Sport marketing 4th edition. Human Kinetics. Nerur, S. P., Rasheed, A. A., & Natarajan, V. (2008). The intellectual structure of the strategic management field: An author co‐citation analysis. Strategic Management Journal, 29(3), 319-336.

Newman, T., Peck, J., & Wilhide, B. (2017). Social media in sport marketing.

Routledge. Piatkowska, M., Zysko, J., & Goclowska, S. (2015). A systematic literature review on ambush marketing in sport. Physical Culture and Sport, 66(1), 14.

Ratten, V., & H. Ratten (2011). "International sport marketing: practical and future research implications." Journal of Business & Industrial Marketing.

Schildt, H. A., Zahra, S. A., & Sillanpää, A. (2006). Scholarly communities in entrepreneurship research: A co–citation analysis. Entrepreneurship theory and practice, 30(3), 399-415.

Sharifi, M., Mirdar, S., & Askari, B. (2012). Descriptive analysis of articles in scientific research journals of physical education and sports sciences over the years 1384-1388. Journal of Sports Management, 4(12), 61-85. [in Persian].

Shilbury, D., Westerbeek, H., & Quick, S. (2009). Funk, D. Strategic sport marketing.(3rd ed.)

Sydney: Allen & Unwin. Strozzi, F., Colicchia, C., Creazza, A., & Noè, C. (2017). Literature review on the ‘Smart Factory’concept using bibliometric tools. International Journal of Production Research, 55(22), 6572-6591.

Tsiotsou, R. H. (2016). A service ecosystem experience-based framework for sport marketing. The Service Industries Journal, 36(11-12), 478-509.

Vieira, C. B., & B. Sousa (2020). "The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal." International Journal of Sport Management and Marketing 20(1-2): 29-46.

Weed, M. (2009). Progress in sports tourism research? A meta-review and exploration of futures. Tourism Management, 30(5), 615-628.

Woratschek, H., Horbel, C., & Popp, B. (2014). Value co-creation in sport management. European Sport Management Quarterly, 14(1), 1-5.

Yim, B. H., Byon, K. K., Baker, T. A., & Zhang, J. J. (2021). Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach. European Sport Management Quarterly, 21(4), 484- 503.

Zareian, H., & et al. (2021). "Designing a competency model for Iranian sports marketers ".Sports Marketing Studies 2(1): 31-52. [in Persian]