شناسایی مولفه های تدریس در دانشگاه های برند (مطالعه موردی دانشگاه صنعتی شریف)

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Gal, M. D., borg, &, gal, c. (2004). Quantitative and qualitative research methods in educational sciences and psychology (Volume 2). Publications of Shahid Beheshti University.

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Ismail, H. A. (2016). Branding Higher Education Institutions: What It Takes to be Branded. Springer Science Business Media Singapore, Fast forwarding Higher Education Institutions for Global Challenges, DOI 10.1007/978-981-287-603-4_13. 152 ?  

Kidouzi, A., & Mohammadi Hosseini, S, A. (2017). The mental image of the academic validity of the university and its relation with the improvement of services in higher education: the test of the mediating role of communication quality.

Liaqatdar, M., Abedi, M., Jafari, S., & Bahrami, F. (2004) Comparing the effect of group discussion teaching method with lecture teaching method on students' academic achievement and communication skills. Quarterly Journal of Research and Planning in Higher Education, 3 (10).

Mampaey, J. (2018). Brand Communication in Flemish Higher Education: a Comparison between Types of Institutions. In Competition in Higher Education Branding and Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-58527-7_4

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Tas, A., & Ergin, E. A. (2012). Key factors for student recruitment: The issue of university branding. International Business Research, 5(10), 146-153.

Sheikhzadeh, M., & Samari, Sh. (2010). A study of teaching methods of professors of Islamic Azad University in West Azerbaijan province. Educational Management Research, 1 (3), 71-

Sarmad, Z., Bazargan, AS., & Hejazi, A. (2016). Research Methods in Behavioral Sciences. Informed publishing. QS. (2018). International students. A new survey of student expectations, first published at May 15, 2018.

Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity. Journal of Business Research, 52(1), 1-14