نقش رسانه‌های اجتماعی در هویت اجتماعی آنلاین برند و وفاداری مشتریان باشگاه‌های ورزشی مشهد

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Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.

Azimzadeh, S. M., Heydari, R., Darabi, M., & Shajiee, K. (2021). Quantitative content analysis of brand-related research trends in the Iranian sports industry. Sports Marketing Studies, 1(4), 52-22.

 Babaei Mobarake, M., Kohandel, M., Khodayari, A., Noorbakhash, M., & Zarei, A. (2019). Design of the Structural Model Motivates Viewers of Sports Programs through Digital Devices. Communication Management in Sport Media, 7(1), 15-26. (in persian)

Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: a case in the travel context. Journal of hospitality and tourism technology.

Bergami, M., & Bagozzi, R. P. (2000). Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization. British journal of social psychology, 39(4), 555-577.

Chebli, L., & Gharbi, A. (2014). The impact of the effectiveness of sponsorship on image and memorizing: Role of congruence and relational proximity. Procedia-Social and Behavioral Sciences, 109, 913-924.

Chinomona, R., & Sandada, M. (2013). Customer satisfaction, trust and loyalty as predictors of customer intention to re-purchase South African retailing industry. Mediterranean Journal of Social Sciences, 4(14), 437-437.

Dehdashti Shahrokh Zohreh, Taqvi Fard Mohammad Taghi, & Rostami Nasrin. (1398). A model to measure the effect of banks' brand reliability on customer loyalty commitment. (in persian)

Geurin, A. N., & Burch, L. M. (2017). User-generated branding via social media: An examination of six running brands. Sport Management Review, 20(3), 273-284.

Hwang, J., & Lee, J. (2019). A strategy for enhancing senior tourists’ well-being perception: Focusing on the experience economy. Journal of Travel & Tourism Marketing, 36(3), 314-329.

Itani, O. S., Kassar, A. N., & Loureiro, S. M. C. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80, 78-90.

Karami, A., Dahl, A. A., Turner-McGrievy, G., Kharrazi, H., & Shaw Jr, G. (2018). Characterizing diabetes, diet, exercise, and obesity comments on Twitter. International Journal of Information Management, 38(1), 1-6.

Kim, J. W., Park, M. S., Kim, J. T., Kang, H. J., Bae, K. Y., Kim, S. W.,  & Kim, J. M. (2018). The impact of tumor necrosis factor-α and interleukin-1β levels and polymorphisms on long-term stroke outcomes. European Neurology, 79(1-2), 38-44.

Kotler, P., & Keller, K. L. (2016). A framework for marketing management (p. 352). Boston, MA: Pearson.

Kordalo, Ali Mohammadi, Moharramzadeh, & Aziziyan Kohn. (2021). The relationship between social media marketing and customer satisfaction of sports recreation centers. Sports Marketing Studies, 1(4), 116-133.‎

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Latififard, M., Saffari, M., Norouzi Seyed Hossini, R., & Bahrani, M. (2020). A Systematic Review of Sports-Related Studies on Social Media. Communication Research, 27(102), 151-169.

Li, B., Dittmore, S. W., Scott, O. K., Lo, W. J., & Stokowski, S. (2019). Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo. Sport Management Review, 22(3), 335-347.

López-Carril, S., Escamilla-Fajardo, P., González-Serrano, M. H., Ratten, V., & González-García, R. J. (2020). The rise of social media in sport: A bibliometric analysis. International Journal of Innovation and Technology Management, 17(06), 2050041.

López-Carril, S., Herrera, M. V., & Sanz, V. A. (2019). Conceptualización de los medios sociales: oportunidades para la gestión del deporte (Conceptualisation of Social Media: opportunities for Sport Management). Retos: nuevas tendencias en educación física, deporte y recreación, (36), 578-583.

Loureiro, S. M. C., & Lopes, J. (2019). How corporate social responsibility initiatives in social media affect awareness and customer engagement. Journal of Promotion Management, 25(3), 419-438.

Mahmoudian, Abed, Sadeghi Boroujerdi, Dr. Saeed, Mohammadi, & Sardar. (2017). The effect of athlete brand image dimensions on fan loyalty. Contemporary Research in Sports Management, 7 (13), 53-67. (in persian)

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Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: Introducing the social CRM house. Journal of interactive marketing, 27(4), 270-280.

Mostafa, R. B., & Kasamani, T. (2020). Brand experience and brand loyalty: is it a matter of emotions. Asia Pacific Journal of Marketing and Logistics.

Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.

Tatar, Ş. B., & Eren-Erdoğmuş, İ. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels. Information Technology & Tourism, 16(3), 249-263.

Underwood, R., Bond, E., & Baer, R. (2001). Building service brands via social identity: Lessons from the sports marketplace. Journal of Marketing Theory and Practice, 9(1), 1-13.

Yoshida, M., Gordon, B. S., Nakazawa, M., Shibuya, S., & Fujiwara, N. (2018). Bridging the gap between social media and behavioral brand loyalty. Electronic Commerce Research and Applications, 28, 208-218.