تعیین نقش تعدیلگر رسانه اجتماعی در رابطه کیفیت خدمات و رضایت‏مندی با تمایل حضور مشتریان در باشگاه‌های شنا

Bahraini. K., Shah Alizadeh Kalkhoran, & M., Nouraei, F. (2008). “Evaluation of service quality in Islamic Azad University based on SERVQUAL and QFD model Case study of Islamic Azad University, Aliabad Katoul Branch”. Management Quarterly, 6(2); 74-85.

Carr, C. T., & Hayes, R. A. (2015). Social media: Defining, developing, and divining. Atlantic Journal of Communication, 23(1); 46-65.

Danaei, A., & Moin, M. (2017). Investigating the Impact of Social Media Strategy on Social Media Marketing Strategy and Organizational Performance of Chain Stores. Strategic Management Research, No. 66(1); 111-141.

Drayer, J., & Shapiro, S. L. (2011). “An examination into the factors that influence consumer's perceptions of value”. Sport Management Review, 86 (10); 15-25.

Dubey, P., & Sahu, SK (2019). “Effect of Service Quality on Perceived Value, Satisfaction and Loyalty of Customers: A Study on Selected Hospitals of Chhattisgarh”. International Journal of Computer Sciences and Engineering.7 (3); 58-67.

Durandish, A., Elahi, A., & Pursaltani Zandi, H. (2016). Predicting Customers' Satisfaction and Willingness to Reappear by Service Quality Components of Sports Clubs: A Study of Bodybuilding Clubs. Research in Sports Management and Motor Behavior. 27(1); 29-40.

Hamidizadeh, MR., Akhavan Kharazian, J., Ghaffari Faizabadi, N., & Hassanzadeh Sarhangi (2021). "Investigating the effect of price image and social media on customer purchase intention. Scientific Quarterly of New Marketing Research". 10(1); 36- 47.

Hosseini, M. (2017). Assessing the level of customer satisfaction with the quality of services provided in private and public pools in Tabriz. Educational Studies and Sports Sciences, 2(3); 13-24.

Howat, G., & Guy Assaker. (2016). Outcome quality in participant sport and recreation service quality models: Empirical results from public aquatic centres in Australia, Sport Management Review, 19(5); 520-535, ISSN 1441-3523, https://doi.org/10.1016/j.smr.2016.04.002.

Jeoung, Halk, lee. (2010). The influence of service‌ quality‌, satisfaction and intention: A gender segmentation strategy, sport management Review. 12(3); 415-440.

Karimi Alavijeh. M, & Amini, T. (2017). "The Relationship between Fair Services and Service Quality with Customer Satisfaction, Trust and Loyalty in the Bank, Business Management Perspectives Quarterly", 16 (2); 89-108.

Kurdi, M., & Valipour, A, (2018), “A Study of the Role of Social Media in Marketing and Retail Network Operations in Increasing Customer Satisfaction (Case Study: Customers of Citizen Stores”, Fourth National Conference on Applied Research in Management, Economics and Accounting Iran, Tehran, https://civilica.com/doc/849436

Laudon, K. C., & Traver, C. G. (2018). E-commerce: Business, technology, society (13th ed.), Pearson/Addison Wisely 10(3); 759-767.

Liu, Y. CH. (2010). “An analysis service Quality, customer Satisfaction and customer Loyalty of commercial Swim clubs in TAIWAN”. A Dissertation Project Submitted to the Faculty of the United States Sports Academy in Partial Fulfillment of the Requirements for the degree of Doctor of Sports Management. Daphne, Alabama.

Movahedi, B., Amani, R., & Shokati Basir, S. (2020). “The Relationship between Viral Marketing and Consumer Satisfaction and Loyalty in Puma Sports Stores, 4th National Conference on Applied Research in Physical Education, Sports Science and Championship, Tehran”.

Muskat, B., Hörtnagl, T., Prayag, G., & Wagner, S. (2019). Perceivedquality, authenticity, and price in tourists’ dining experiences: Testing competing models of satisfaction and behavioral intentions. Journal of Vacation Marketing, 25(4); 480-498.

 Nisar, T. M., Guru Prabhakar, Pushp,  & Patil, P. (2018). Sports clubs’ use of social media to increase spectator interest, International Journal of Information Management, 43; 188-195, https://doi.org/10.1016/j.ijinfomgt.2018.08.003

Picón-Berjoyo, A., Ruiz-Moreno, C., & Castro, I. (2018). A mediating and multi-group analysis of customer loyalty. European Management Journal. 34(6); 701-713.

Sanayeai, A., Hadadian, A., & Bagherian Mashhadi, AH. (2015). Investigating the Loyalty Pattern in Iranian Chain Stores, Quarterly Journal of Modern Marketing Research, Fifth Year, 16; 149-168.

Vohra, A., & Bhardwaj, N. (2018). Customer engagement in an e-commerce brand community: An empirical comparison of alternate models. Journal of Research in Interactive Marketing, 13(1); 2-25.

Yazdan Shenas, A., & Nozari, V. (2020). “Investigating the mediating role of loyalty in the relationship between brand experience, service quality and perceived value with word of mouth advertising of promotional products in Fars province, Master Thesis, Islamic Azad University, and Arsanjan Branch.”

Yoshida, M. (2017). Consumer experience quality: A review and extension of the sport management literature, Sport Management Review, 20(5); 427-442. https://doi.org/10.1016/j.smr.2017.01.002.

Zeraati Fuklai, P., & Taherian, H. (2021). “Investigating the Impact of Perceived Value of Loyalty Program on Creating Customer Loyalty to the Brand Mediated by Emotional Commitment, Barriers to Change and Loyalty Intent (Case Study: Insurance Company)”, 2nd International Conference on Innovation in Business and Economic Management, Tehran.