رابطه بین سبک‌های تصمیم‌گیری و قدرت اجتماعی مصرف‌کنندگان برندهای ورزشی تنیس روی میز (مقایسه برند داخلی و خارجی)

Aalam, Behrang (2019). Investigating the effect of consumer social power on consumer behavior (Study case: Tehran's Shahrvand chain stores). Master's thesis in the field of business management, Payam Noor University, Rey city center. [In Persian].

Abdoli, Masoumeh, Khatibi, Amin, Heydarinejad, Siddiqa (2019). Investigating decision-making styles for buying sportswear (case study: students of Shahid Chamran University of Ahvaz). Quarterly Journal of Research in Sports Management. 8)10(, 1-30. [In Persian].

Amiri, M., & Norouzi Seyed Hossini, R. (2013). An introduction on qualitative research method in sport. Tehran: University of Tehran Publication (in Persian).

Azizi, S. & Halvaei, A.A. (2010). Consumer decision Making Styles according Sproles and Kendal Model. Business Administration Outlook, 3(36), 9-24. [In Persian].

Asadollahi, E., Ghahramani, M., & Kashtidar, M. (2023). Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers. Sports Marketing Studies, 4(1), 61-72.

Babaei, Sahar, Atqia, Nahid, Hosseini, Seyed Emad (2021). Determining the factors affecting the promotion of the selected sports apparel brand of the country. Journal of Sport Marketing Studies, 2(2), 21-48. [In Persian].

Bae, J., Lu-Anderson, D., Fujimoto, J., & Richelieu, A. (2015). East Asian College Consumer Decision-Making Styles for Sport Products”. Sport, Business and Management: An International Journal. 5(3), 259-275.

Bae, S., & Miller, J. (2009). Consumer Decision-Making Styles for Sport Apparel: Gender Comparisons Between College Consumers. Journal of research, (1)4, 40-45.

Bae, S., Young Pyun, D., & Lee, S. (2010). Consumer Decision-Making Styles for Singaporean College Consumers: An Exploratory Study. Journal of Research. (2) 5, 70-76.

Batool, S., Ahmed, M.A., Umer, M. and Zahid, Z. (2015). “Impact of Consumer innovativeness on shopping styles; A Case of Pakistan”. International Journal of Business and Management Invention, 4(2):19-28.

Chang, D. R., Jang, J., Lee, H., & Nam, M. (2019). The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility. Psychology & Marketing, 36(1), 72-83.

Chaudhary, R., & Jain, K. (2013). A study of purchase behavior towards branded sports shoes in national capital region. ZENITH International Journal of Business Economics & Management Research, 3(12), 68-81.

Cowart, K. O., & Goldsmith, R. E. (2007). The influence of consumer decision‐making styles on online apparel consumption by college students. International Journal of Consumer Studies, 31(6), 639-647.

Ekhlasi, Amir, Vahid Moghaddam, Amir, Mirtrabi, Samin Sadat. (2014) Investigating and identifying the buying decision styles of customers based on Sproles and Kendall's model (Study case: customers of Shahrat Tehran branches of Etka chain stores.) Bimonthly Business Review, 65. 1-12. [In Persian].

Falahati, M., Ellahi, A.R., & Akbari Yazdi, H. (2017). Decision Making Styles of Sporting Wear Consumers. Sport Management Studies, 9(45), 155-74. [In Persian].

Fallahi, Ahmad, Shabani, Jabar Seifpanahi, Pournaghi, Amin (2022). Consumer decision-making styles in online sports goods purchase. Quarterly Journal Applied Research of Sport Managemen. 11, 3(43), 33-50. [In Persian].

Ghuchani. Farrokh. Hashem Nia, Shahram and Iqbal, Roya (2013). Investigating the impact of various media advertisements as one of the marketing strategies on the behavior of car buyers. Marketing Management, 8(20): 103-120. [In Persian].

Heydari, R., Dehghan Ghahfarokhi, A., & Alidoust Ghahfarokhi, E. (2019). Comparison of marketing mix of domestic and foreign sports apparel brands. Journal of motor and behavioral sciences, 2(4), 283-298. [In Persian].

Hossini, R. N. S., Ehsani, M., Kozechian, H., & Amiri, M. (2014). Review of the concept of human capital in sports with an emphasis on capability approach. American Journal of Social Sciences, 2(6), 145-151.

Jahandideh, Mohammad Ali, Hosseini, Syed Emad and Ramzaninejad, Rahim. (2014) Review of styles Decision making of sports equipment consumers (case study: Shiraz city.) Contemporary researches in sports management, 5(10).37-45. [In Persian].

Kang, J. Y. M., Johnson, K. K., & Wu, J. (2014). Consumer style inventory and intent to social shop online for apparel using social networking sites. Journal of fashion marketing and management.18(3), 301-320.

Klein, A., & Sharma, V. M. (2022). “Consumer decision-making styles, involvement, and the intention to participate in online group buying”. Journal of Retailing and Consumer Services, 64, 102808

Lu, J., & Xu, Y. (2015). Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity. Journal of Product & Brand Management. 24(4), 365-376.

Ma, Y. J., & Hahn, K. (2022). “CrossCultural study of decision-making styles for contemporary young consumers”. International Journal of Fashion Design, Technology and Education, 7, 1-15

Mohammad Dost, Hamid Reza (2020). The relationship between consumers' social power and post-purchase regret in sports brands. Master's thesis. Faculty of Humanities. Tarbiat Modares University. [In Persian].

Niu, H. J. (2013). Cyber peers’ influence for adolescent consumer in decision‐making styles and online purchasing behavior. Journal of Applied Social Psychology, 43(6), 1228-1237.

Oh, K. (2014). The effects of brand, design, and price on intent to purchase an activity tracker, Doctoral dissertation, The Florida State University.

Pitts, B. G., & Stotler, D. K. (2007). Fundamentals of sport marketing. USA: Fitness Information Technology.

Saedi Abdullah; Mousavi, Seyed injamuddin; Nazarpuri, Amirhoshang and Shariatnejad, Ali (2015). Investigating the impact of customer value creation behavior on the provision of innovative services in the organization; explaining the role of citizenship behavior and cooperative behavior. Business Strategies, 22(5): 15-28. [In Persian].

Scales, T. (2017). Differences between men and women regarding decision-making styles for sport apparel (Master's thesis, Indiana University of Pennsylvania, USA). Retrieved from https: //search.proquest .com/ openview /eba2b3153629faed94a79ce625771cb3.

Seyed Silabi, Abdullah (2017). The relationship between media consumption and decision-making styles of sports goods consumers in Urmia. Master's thesis, Faculty of Physical Education and Sports Sciences, Urmia University. [In Persian].

Shiri, Ali, Rezaei Nasab, Zainab. (2015) Investigating customer purchase decision-making styles based on Sproles and Kendall's model. The fourth national conference and the second international conference Accounting and management with new practical and research approaches. (Persian).

Solomon, M. R. (2010). Consumer behaviour: A European perspective. Pearson education.

Tabatabaee Nasab, S. M., & Mohammad Nabi, Z. (2015). Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company). Journal of Business Management, 7(2), 445-462.

Tarnanidis, T., Owusu-Frimpong, N., Nwankwo, S., & Omar, M. (2015). A confirmatory factor analysis of consumer styles inventory: Evidence from Greece. Journal of Retailing and Consumer Services, 22, 164-177.

Walsh, G., Hennig-Thurau, T., Wayne-Mitchell, V., & Wiedmann, K. P. (2001). “Consumers' decision-making style as a basis for market segmentation”. Journal of Targeting, Measurement and Analysis for Marketing, 10(2), 117-131.