طراحی الگوی بازاریابی حسی با دلبستگی عاطفی به برند و رضایت از تجربه حسی مشتریان استخرهای ورزشی استان البرز

Aljumah, A., Nuseir, M., & Refae, G. (2022). The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction. International Journal of Data and Network Science, 6(4), 1359-1368. DOI: 10.5267/j.ijdns.2022.5.015

Barshan, G., Elahi, A., & Aghaei, N. (2017). Impact of service quality on satisfaction, loyalty and intention to revisit of sport customers: The case study of swimming pools in Alborz Province. International Review of Management and Marketing, 7(2), 334-339. https://dergipark.org.tr/en/pub/irmm/issue/32104/355832

Bhatia, R., Garg, R., Chhikara, R., Kataria, A., & Talwar, V. (2021). Sensory marketing–a review and research agenda. Academy of Marketing Studies Journal, 25(4), 1-30. DOI: 2 1528-2678-25-4-452

Dixit, S. K., & Prayag, G. (2022). Gastronomic tourism experiences and experiential marketing. Tourism Recreation Research, 47(3), 217-220. https://doi.org/10.1080/02508281.2022.2065089

Tyagi, P. K., & Tyagi, P. (2022). Customer perception and brand image through sensory marketing. In Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector (pp. 41-68). IGI Global. DOI: 10.4018/978-1-7998-9194-9.ch003

Fan, Y., Wong, I. A., & Lin, Z. C. (2023). How folk music induces destination image: A synthesis between sensory marketing and cognitive balance theory. Tourism Management Perspectives, 47, 101123.Spence, C. (2020). On the ethics of neuromarketing and sensory marketing. Organizational Neuroethics: Reflections on the Contributions of Neuroscience to Management Theories and Business Practices, 9-29. https://doi.org/10.1016/j.tmp.2023.101123

Gómez-Suárez, M. (2019). Examining customer–brand relationships: A critical approach to empirical models on brand attachment, love, and engagement. Administrative Sciences, 9(1), 10. DOI: 10.3390/admsci9010010

Hamacher, K., & Buchkremer, R. (2022). Measuring online sensory consumer experience: introducing the Online Sensory Marketing Index (OSMI) as a structural modeling approach. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 751-772. DOI: 10.3390/jtaer17020039

Hult, G. T. M., Morgeson III, F. V., Sharma, U., & Fornell, C. (2022). Customer satisfaction and international business: A multidisciplinary review and avenues for research. Journal of International Business Studies, 53(8), 1695-1733. https://link.springer.com/article/10.1057/s41267-022-00546-2

Humam, M. F., Sumarjo, A. A., & Delano, E. H. (2020).  Marketing Strategy Analysis of the Faculty of Sports Science Swimming Pool, Yogyakarta State University. https://doi.org/10.47191/ijmra/v6-i3-15

Ilyas, G. B., Rahmi, S., Tamsah, H., Munir, A. R., & Putra, A. H. P. K. (2020). Reflective model of brand awareness on repurchase intention and customer satisfaction. Journal of Asian Finance, Economics and Business, 7(9), 427-438. https://doi.org/10.13106/jafeb.2020.vol7.no9.427

Isaac, N., Keelson, S. A., & Yiadom, E. B. (2023). The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants. Open Access Library Journal, 10(6), 1-31. DOI: 10.4236/oalib.1109655

Jang, H. W., & Lee, S. B. (2019). Applying effective sensory marketing to sustainable coffee shop business management. Sustainability, 11(22), 6430. https://doi.org/10.3390/su11226430

Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2022). The impact of customer relationship management and company reputation on customer loyalty: The mediating role of customer satisfaction. Journal of Relationship Marketing, 21(1), 1-26. https://doi.org/10.1080/15332667.2020.1840904

Kurdi, B., Alshurideh, M., & Alnaser, A. (2020). The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning. Management Science Letters, 10(15), 3561-3570. DOI: 10.5267/j.msl.2020.6.038

Lee, S. (2017). Service quality of sports centers and customer loyalty, Asia Pacific Journal of Marketing and Logistics, Vol. 29(4), PP. 870-879. https://doi.org/10.1108/APJML-10-2016-0191

Li, D., & Han, X. (2021). Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors. Journal of Retailing and Consumer Services, 59, 102355. https://doi.org/10.1016/j.jretconser.2020.102355

Min, D. (2022). Exploring the Structural Relationships between Service Quality, Perceived Value, Satisfaction, and Loyalty in Nonprofit Sport Clubs: Empirical Evidence from Germany. Sport Marketing Quarterly, 31(3). https://doi.org/10.32731/smq.313.0922.03

Mirzaei, J., & Hosseini, S. E. (2017). The Effect of Sensory Marketing on Customer Satisfaction, Trust and Loyalty to Sports Brands. Sport Management Journal, 9(3), 549-564. https://doi.org/10.22059/jsm.2017.64749 [Persian].

Moura e Sá, P., & Cunha, P. (2019). Drivers of customer satisfaction and loyalty in swimming pools. The TQM Journal, 31(3), 436-450. https://doi.org/10.1108/TQM-09-2018-0127

Nyamekye, M. B., Adam, D. R., Boateng, H., & Kosiba, J. P. (2023). Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting. International Hospitality Review, 37(1), 48-70. https://doi.org/10.1108/IHR-02-2021-0013

Pan, P. L., & Phua, J. (2021). Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty. Sport, Business and Management: An International Journal, 11(2), 164-184. https://doi.org/10.1108/SBM-01-2019-0003

Rabbani Nik, Z., Benesbordi, A., Shoshi Nasab, P., & Fesanghari, J. (2021). The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs. Sports Business Journal, 1(2), 191-212. https://doi.org/10.22051/sbj.2022.39891.1028 [Persian].

Rahbar, M. (2018). Impact of Wating time on evaluation of service quality and customers satisfaction in the area of sport services. Journal of Sport Management and Motor Behavior, 14(28), 137-154. https://doi.org/10.22080/jsmb.2018.7855.2072 [Persian].

Rathee, R., & Rajain, P. (2017). Sensory marketing-investigating the use of five senses. International Journal of Research in Finance and Marketing, 7(5), 124-133. http://euroasiapub.org/current.php?title=IJRFM

Roohi Bohloli Ahmadi, S., Atghia, N., Azimzadeh, S. M., & Nazarian, A. (2023). Analyzing the effect of sensory marketing on brand promotion of sports venues. Sport Management Studies, 14(76), 317-338. https://doi.org/10.22089/smrj.2023.13116.3707 [Persian].

Samudro, Y. T. J., & Gustian, U. (2021). Customer Satisfaction with Massage Service (Sport Personnel and General). Indonesian Journal of Sport Management, 1(2), 109-114. https://doi.org/10.31949/ijsm.v1i2.1127

Shahid, S., Paul, J., Gilal, F. G., & Ansari, S. (2022). The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores. Psychology & Marketing, 39(7), 1398-1412. https://doi.org/10.1002/mar.21661

Shetty, S., & Pai, R. (2021). A Study on Usage of Sensory Marketing on Emotional Branding of Services. International Journal of Advances in Engineering and Management, 3(12), 655-661. https://orcid.org/0000-0002-0364

Silaban, P. H., Chen, W. K., Eunike, I. J., & Silalahi, A. D. K. (2023). Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA. Cogent Business & Management, 10(1), 2196788. https://doi.org/10.1080/23311975.2023.2196788

Spence, C. (2020). On the ethics of neuromarketing and sensory marketing. Organizational Neuroethics: Reflections on the Contributions of Neuroscience to Management Theories and Business Practices, 9-29. https://link.springer.com/chapter/10.1007/978-3-030-27177-0_3

Turki, H., & Amara, D. (2016). Towards Emotional Experience and Place Attachment as Tourist Satisfaction Attributes. Journal of Business & Economic Policy, (3)3, 108-119. DOI: 201855318.

Yang, K. (2023). The influence of sensory marketing on customer satisfaction and its behavioral intention. Advances in Economics and Management Research, 5(1), 130-130. https://doi.org/10.56028/aemr.5.1.130.2023