پدیدارشناسی نقش بازاریابی هوش مصنوعی بر افزایش فروش و صادرات کالاهای ورزشی ایرانی

Abol-Masoom, Mohammad, Mashbaki Esfahani, Asghar, and Noami, Abdullah. (2020). Presenting the smart marketing model in investment companies (Case study: Sina Sanat's stable expansion). Agricultural Economics Research, 13(1), 261-278. (Persian)

Ali, S. A., & Khan, R. (2023). Metaverse Marketing vs Digital Marketing. International Journal of Innovative Science and Research Technology, 8(1), 385-388. http://doi.org/10.5281/zenodo.7564322

Chintalapati, S., & Pandey, S. K. (2022). Artificial intelligence in marketing: A systematic literature review. International Journal of Market Research, 64(1), 38-68. https://doi.org/10.1177/14707853211018428

Dimitrieska, S., Stankovska, A., & Efremova, T. (2018). Artificial intelligence and marketing. Entrepreneurship, 6(2), 298-304.

Ebrahimi, A., khatibi, A., Mehdi Pour, A., & marashian, H. (2020). Impact of Exporting Sport Goods on Economic Growth of Iran and Some Developing Countries. Sport Management Journal, 12(1), 139-160. https://doi.org/10.22059/jsm.2019.261496.2114. (Persian)

Fekrat, Asma, & Sharifiyan. (2022). qualitative model of content marketing promotion; Identification and screening of the most important indicators with the Delphi technique (case study: Iranian sports goods). Advertising and Sales Management. 3(3), 68-52(3). https://doi.org/10.52547/JABM.3.2.4 ‎. (Persian)

Hasangholipor yasory, T., & Torabi, M. A. (2022). The future of marketing research with an artificial intelligence approach. Journal of Advertising and Sales Management, 3(3), 1-2. https://doi.org/10.52547/JABM.3.2.8. (Persian)

Khabiri, M., AliDoust Ghahfarokhi, E., Khosromanesh, R., Asadolahi, A., & Talkhabi, A. (2020).

Designing a Conceptual Model of the Iranian Sports Goods Industry. Sport Management and Development, 9(3), 184-197. https://doi.org/10.22124/jsmd.2020.4497. (Persian)

Ghanbari, Dehghan, & Sidamin. (2019). Investigating the impact of green marketing strategy on organizational performance in sports federations. Science and Engineering Elites. (Persian)

Golmohammadi, H., Ghadami, S., Pashaie, S., & Zolfi, H. (2024). Identification and Analysis of Prominent Concepts in Digital Marketing and Sports. Sports Marketing Studies. https://doi.org/10.22034/sms.2024.140983.1328

Jahanfar, H. (2021). Artificial Intelligence in Marketing: A Systematic Review and Future Research Path. Bimonthly Journal of New Business Attitudes, 2(4), 1-14. (Persian)

Jarrahi, M. H., Askay, D., Eshraghi, A., & Smith, P. (2023). Artificial intelligence and knowledge management: A partnership between human and AI. Business Horizons, 66(1), 87-99.   https://doi.org/10.1016/j.bushor.2022.03.002

Liu, Y., Alzahrani, I. R., Jaleel, R. A., & Al Sulaie, S. (2023). An efficient smart data mining framework based cloud internet of things for developing artificial intelligence of marketing information analysis. Information Processing & Management, 60(1), 103121. https://doi.org/10.1016/j.ipm.2022.103121

Malek Akhlaq, Esmail, Soltani, Shima, & Taherparvor, Nastern. (2013). Explanation and analysis and prioritization of intelligent marketing system models using AHP method. Business Reviews, 12 (64), 69-81. (Persian)

NALBANT, K. G., & AYDIN, S. (2023). Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe. Journal of Metaverse, 3(1), 9-18. https://doi.org/10.57019/jmv.1148015

Nwachukwu, D., & Affen, M. P. (2023). Artificial intelligence marketing practices: The way forward to better customer experience management in Africa (Systematic Literature Review). International Academy Journal of Management, Marketing and Entrepreneurial Studies, 9(2), 44-62. https://doi.org/ 27214256637924

Ramezanirad, Hosseini Aliabad, & Seyed Mohammadreza. (2021). The role of emerging digital technology in the intelligence of marketing business processes. Management of knowledge-based businesses. 149-139 (2).  (Persian)

Rathore, B. (2023). Digital Transformation 4.0: Integration of Artificial Intelligence & Metaverse in Marketing. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 12(1), 42-48. Available online at: www.eduzonejournal.com

Rousta, A., jafari zare, M., & Beiranvand, R. (2022). Investigating the effect of smart e-marketing on business purchase intention (B2B) in the Middle East region with the mediating role of e-entrepreneurship in the post-corona era. Journal of Advertising and Sales Management.  https://doi.org/10.52547/JABM.748383.2.1 (Persian)

Safarian, S., Nasimi, M. A., & Rahmaty, M. (2024). Provide content marketing model of in sports E-business with the grounded theory approach. Sports Marketing Studies, 5(1), 101-121. https://doi.org/10.22034/sms.2023.139886.1258. (Persian)  

Verma, S., Sharma, R., Deb, S., & Maitra, D. (2021). Artificial intelligence in marketing: Systematic review and future research direction. International Journal of Information Management Data .Insights, 1(1), 100002. https://doi.org/10.1016/j.jjimei.2020.100002

Wisetsri, W. (2021). Systematic analysis and future research directions in artificial intelligence for marketing. Turkish Journal of Computer and Mathematics Education, 12(11), 43-55. https://doi.org/10.1016/j.jjimei.2020.100002

Yang, X., Li, H., Ni, L., & Li, T. (2021). Application of artificial intelligence in precision marketing. Journal of Organizational and End User Computing, 33(4), 209-219. https://doi.org/10.4018/JOEUC.20210701.oa10