ارائه مدل تاثیر بازاریابی در شبکه‌های اجتماعی بر جذب مخاطبان رشته ورزشی فیزیک

Abdullaev, Zafar, & Anggraini, Dyah. (2023). the role of social media marketing in travel decesion. Galaxy International Interdisciplinary Research Journal, 11 (3): 139–146.

Abeza, G., O’Reilly, N., & Reid, I. (2013). Relationship marketing and social media in sport. International Journal of Sport Communication, 6 (2), 120-142.

Ago, G., Bayu, B., Hierdawati, T., Gani, I. P., & Sucandrawati, N. L. K. A. S. (2023). Selection of marketing Strategies through online marketing platforms for MSMES. Jurnal Ekonomi, 12 (1), 874-878.

Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2015). The social influence of brand community: Evidence from European car clubs. Journal of marketing, 69(3), 19-34.

Anbari, Shapour; Moghdisi, Mehrzad; Turkfar, Ahmed; Rahimizadeh, Ismail; Khademi, Yunus. (2017). the effect of eight weeks of public exercise on physical fitness and general health of male employees. Armaghane Danesh, 40 (1): 25-42. [Persian].

As' ad, H. A. R., & Alhadid, A. Y. (2014). The impact of social media marketing on brand equity: An empirical study on mobile service providers in Jordan. Review of Integrative Business and Economics Research, 3 (1), 315.

Asheghi, Behnam. (2017). towards physical fitness. Tehran: Nasl Roshan Publications. [Persian].

Azadi, R., Yousefi, B., & Eydi, H. (2015). The role of media and advertising, to promote brand equity in the sports apparel industry. Communication Management in Sport Media, 2(2), 66-75. [Persian].

Bruce, E., Keelson, S., Amoah, J., & Bankuoru Egala, S. (2023). Social media integration: An opportunity for SMEs sustainability. Cogent Business & Management, 10 (1), 2173859.

Buhler, A., & Nufer, G. (2009). Relationship marketing in sports. UK: Taylor and Francis

Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32.

Fesanghari, J., Norouzi Seyed hossini, R., saffari, M., & Kozechian, H. (2023). Application of new technologies in the development of recreational sports: what are advance factors and Motivators? Sport Management and Development, 12(2), 30-31. 10.22124/jsmd.2023.6799. [Persian].

Firouzian, F., Bahrololoum, H., & Dehghanpouri, H. (2020). The effect of social media marketing on the value and repurchase intention of sports shop customers. Sports Marketing Studies, 1(2), 174-149. https://www.doi.org/10.34785/J021.2020.101. [Persian].

Ghanbari, Beta; Ghanbari, Solmaz. (2016), Social Network Marketing, Second International Conference on Management and Accounting, Tehran. [Persian].

Ghorbi, Seyyed Somia; Akbari Arah-Kamari, Mohammad; Ghasemi Namghi, Mohammad. (2022). investigating the effect of social network remarketing activities on repurchase intention and sustainable social connection (case study: Iranian Future Company in Mashhad). Marketing Management, 17(54): 111-129. [Persian].

Hassanzadeh, Mohammad. (2005). Sports marketing (first edition). Tehran: Porsman Publications

Haudi, H., Handayani, W., Musnaini, M., Suyoto, Y., Prasetio, T., Pitaloka, E. & Cahyon, Y. (2022). The effect of social media marketing on brand trust, brand equity and brand loyalty. International Journal of Data and Network Science, 6 (3), 961-972.

Hemtinezhad, MehrAli; Eskandaripour, Mojtabi; Asheghi, Behnam; Salehi Sejasi, Kazem. (2023). Researcher in sports science. Tehran: Bammad Ketab Publications. [Persian].

Henseler, J., Sarstedt, M. (2013). Goodness-of-Fit Indices for Partial Least Squares Path Modeling: Computational statistics, 28, 565-580.

Javani, V., mahmudi, M., & Badri Azarin, Y. (2022). Determining of social marketing effect on behavior of a sports event fans. Rasaneh, 33(3), 75-89. 10.22034/bmsp.2021.298106.1588 [Persian]

Karimi, A., Ghasemi, H., & bahrami, S. (2023). Designing advertising patterns through social media, in order to influence the desire of customers of sports products. Sports Marketing Studies, 4(2), 1-19. 10.22034/sms.2023.62528. [Persian].

Keegan, B. J., & Rowley, J. (2017). Evaluation and decision making in social media marketing. Management decision.

Kian, Ellahe Shahrnaz. (2022). Investigating the impact of marketing in social networks on attracting the contacts of O-Sports. Master's thesis of North Strategy Institute of Higher Education. [Persian].

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65 (10), 1480-1486.

Kotler, Philip and Armstrong, Gary (2022), Principles of Marketing; Translated by Bahman Faruzandeh, place of publication: Isfahan, Amookhte Publishing House, 21st edition. [Persian].

Kotler, Phillip; Avdagig, Shakib. (1400). marketing conversations in Istanbul translated by: Hossein Ali Soltani, Ali Sadeghi. Tehran: Adiban Rooz Publishing House. [Persian].

Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business research, 125, 815-826.

Moharamzadeh, Mehrdad. (2008). Sports marketing management. Urmia: Academic Jahad (second edition). [Persian].

Rosário, Albérico Travassos., Dias, Joana Carmo. (2023). Marketing Strategies on Social Media Platforms. International Journal of E-Business Research 19 (1): 25-38.

Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.

Shanahan, T., Tran, T.P. and Taylor, E.C. (2019),” Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality,” Journal of Retailing and Consumer Services, 47, pp 57-65.

Shilbury, D., Westerbeek, H., Quick, S., Funk, D., & Karg, A. (2020). Strategic sport marketing. Routledge.

Srivastava, G., & Bag, S. (2023). Modern-day marketing concepts based on face recognition and neuro-marketing: a review and future research directions. Benchmarking: An International Journal.

Tojari, Farshad; Mamjad, Alireza (1402). Statistics and mathematics in sports science. Tehran: Zarnevesht Publications. [Persian].

Zandi Mohib, Sahar. (2018). the effect of marketing activities on social media with the mediating role of satisfaction, trust, perceived value and social identity. The second national conference of modern economics, management and accounting studies in Iran, Tehran. [Persian].