
تعداد نشریات | 31 |
تعداد شمارهها | 357 |
تعداد مقالات | 3,464 |
تعداد مشاهده مقاله | 4,390,605 |
تعداد دریافت فایل اصل مقاله | 5,069,823 |
ارتباط عمیق بین زنجیره تأمین و ظرفیت جذب دانش: راهبردی برای بهبود عملکرد توسعه محصولات ورزشی | ||
مطالعات بازاریابی ورزشی | ||
مقاله 3، دوره 5، شماره 2، مرداد 1403، صفحه 37-52 اصل مقاله (1.12 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22034/sms.2024.140671.1304 | ||
نویسندگان | ||
فرشته محمدی* 1؛ جواد کریمی2؛ سجاد پاشایی3 | ||
1کارشناس سازمان امور دانشجویان | ||
2گروه تربیت بدنی، دانشگاه لرستان، خرم آباد، لرستان، ایران. | ||
3گروه مدیریت ورزشی، دانشگاه تبریز، تبریز، ایران | ||
چکیده | ||
این پژوهش با هدف بررسی ارتباط عمیق بین زنجیره تأمین و ظرفیت جذب دانش و ارائه راهبردهایی برای بهبود عملکرد توسعه محصولات ورزشی انجام شده است. این تحقیق توصیفی-پیمایشی از نوع همبستگی است که اطلاعات مورد نیاز از طریق پرسشنامه جمعآوری شده است. برای این منظور، 385 نفر از مدیران و کارکنان شرکتهای تولیدی ورزشی کشور به صورت تصادفی و بر اساس فرمول کوکران به عنوان نمونه آماری انتخاب شدند. برای جمعآوری اطلاعات از پرسشنامههای استاندارد توسعه محصول (منظمی، 1396)، ظرفیت جذب دانش (جاوالگی و همکاران، 2014)، و یکپارچگی زنجیره تأمین (فلاین و همکاران، 2010) استفاده شد. برای آزمون فرضیههای پژوهش از روش حداقل مربعات جزئی و نرمافزار اسمارت پی ال اس استفاده گردید. یافتهها نشان داد که هماهنگی و یکپارچگی بین زنجیره تأمین و ظرفیت جذب دانش تأثیر مثبت و معناداری بر عملکرد توسعه محصول دارد. این نتایج نشان میدهند که جذب دانش برای تحقق اهداف توسعه محصولات ورزشی از الزامات رشد کسب و کارهاست. اقداماتی مانند توسعه فرآیندهای هماهنگی در تأمین مواد اولیه، بهبود فرآیندهای تولید، و افزایش توانایی جذب و استفاده از دانش فنی و مدیریتی میتواند به بهبود قابل توجهی در کارایی و عملکرد صنعت ورزشی، به ویژه در زمینه توسعه محصولات و ارائه خدمات ورزشی، منجر شود. | ||
کلیدواژهها | ||
زنجیره تامین؛ ظرفیت جذب دانش؛ توسعه محصولات ورزشی؛ عملکرد توسعه محصول؛ کسب و کارهای ورزشی | ||
مراجع | ||
Abdavi, F., & Pashaie, S. (2017). The Factors Affecting Success of Customer Relationship Management with Respect to the Mediating Effects of Organizational Factors in Sports Services Sector of Hotels of Iran. Sport Management Journal, 8(6), 923-940. [Persian]. Albers, J., Heimicke, B., Walter, G.N., Basedow, N., Reiß, N., Heitger, S., Ott, N. Bursac. (2018). Product profiles: modelling customer benefits as a foundation to bring inventions to innovations. Procedia CIRP, 70 (1). 253-258 Amir Taheri, A. Hosini, A. Forghani, M. A. (2018). Investigating the effect of supply chain strategies on the integrity of the supply chain and competitive performance (case study: Barez Rubber Industry of Kerman). Scientific Journal of Supply Chain Management, 21(62). 17-4. [Persian]. Ayers, D. J., Gordon, G. L., Schoenbachler, D. D. (2011). Integration and new product development success: the role of formal and informal controls. Journal of Applied Business Research (JABR), 17(2). Belhadi, A., Mani, V., Kamble, S. S., Khan, S. A. R., & Verma, S. (2024). Artificial intelligence-driven innovation for enhancing supply chain resilience and performance under the effect of supply chain dynamism: an empirical investigation. Annals of Operations Research, 333(2), 627-652. Camison, C., Fores, B. (2010). Knowledge absorptive capacity: New insights for its conceptualization and measurement. Journal of Business Research, 63. 707- 715. Chen, H., Daugherty, P.J., Roath, A.S., (2009). Defining and operationalizing supply chain process integration. J. Bus. Logist, 30 (1). 63–84. Cheng, M. Yang (2019) Creative process engagement and new product performance: the role of new product development speed and leadership encouragement of creativity. J. Bus. Res, 99. 215-225. Cooper, R. G. (2019). The drivers of success in new-product development. Industrial marketing management, 76, 36-47. Dahan, E., & Hauser, J. R. (2002). Product development: managing a dispersed process. Handbook of marketing, 179-222. Dinh Khoa, V., & Mai Anh, N. T. (2024). Examining the Relationship Between Supply Chain Integration, Innovation Speed and Supply Chain Performance Under Demand Uncertainty. Engineering Management Journal, 36(1), 14-29. Ebrahim Pour Azbari, M. Moradi, M. Mirfalah Demochali, R. (2018). The effect of information technology and supply chain integration capability on new product development performance: The moderating role of student recruitment. Technology Development Management Quarterly, 6(2). 109-136. [Persian]. Engelman, R.M., Fracasso, E.M., Schmidt, S. and Zen, A.C. (2017), "Intellectual capital, absorptive capacity and product innovation", Management Decision, Vol. 55 No. 3, pp. 474-490. https://doi.org/10.1108/MD-05-2016-0315 Flynn, B.B., Huo, B. and Zhao, X. (2010), The impact of supply chain integration on performance: A contingency and configuration approach. Journal of Operations Management, 28: 58-71. Galli-Debicella, A. (2021). How SMEs compete against global giants through sustainable competitive advantages. Journal of Small Business Strategy, 31(5), 13-21. Handijani, R., Saidi Saei, R. (2019). The effect of supply chain integration and demand uncertainty on company performance. Industrial Management Studies, 18(59). 1-45. Hghshenas Ghazi Mahaleh, L. (2020). Investigating the effect of supply chain integration and internal control on customer satisfaction and financial performance of Iran Rasht City. Insurance Company. Specialized Scientific Quarterly of New Research Approaches in Management and Accounting, 4(44). 142-161. [Persian]. Hu, Z., Sarfraz, M., Khawaja, K. F., Shaheen, H., & Mariam, S. (2022). The influence of knowledge management capacities on pharmaceutical firm’s competitive advantage: the mediating role of supply chain agility and moderating role of inter functional integration. Frontiers in public health, 10, 953478. Javalgi, R.G., Hall, K.D., & Cavusgil, S.T. (2014). Corporate entrepreneurship, customer-oriented selling, absorptive capacity, and international sales performance in the international B2B setting: Conceptual framework and research propositions. International Business Review, 23(6), 1193- 1202. Jensen, P. B., Laursen, L. N., & Haase, L. M. (2021). Barriers to product longevity: A review of business, product development and user perspectives. Journal of Cleaner Production, 313, 127951. Kabeyi, M. (2019). Organizational strategic planning, implementation and evaluation with analysis of challenges and benefits. International Journal of Applied Research and Studies, 5(6), 27-32. Karimi, J., & Abbasi, H. (2017). Explanation the Relationship between Organizational Learning and Knowledge Management with Strategic Thinking in Ministry of Sport and Youth of Iran. Organizational Behavior Management in Sport Studies, 4(2), 21-28. [Persian]. Karimi, J., zardoshtian, S., & Hosseini, M. (2018). The Effect of Information and Communication Technology and Strategic Thinking on Implementation of Knowledge Management in sport and youth administrations of west of Iran. Communication Management in Sport Media, 6(1), 43-52. doi: 10.30473/jsm.2018.5115. [Persian]. Khraishi, A., Paulraj, A., Huq, F., & Seepana, C. (2023). Knowledge management in offshoring innovation by SMEs: role of internal knowledge creation capability, absorptive capacity and formal knowledge-sharing routines. Supply Chain Management: An International Journal, 28(2), 405-422. Kučera, J., & Fiľa, M. (2022). R&D expenditure, innovation performance and economic development of the EU countries. Entrepreneurship and Sustainability Issues, 9(3), 227. Lee, R. (2021). The Effect of Supply Chain Management Strategy on Operational and Financial Performance. Sustainability 2021,13. 1-18. [Persian]. Manzomi, M. (2017). The impact of marketing sales promotion on customer engagement and new product development (case study: Boler company). Master's thesis, Marketing Management, Islamic Azad University. [Persian]. Moradi, M., Safardoost, A., Abdullahian, F. (2012). Investigating the role of knowledge absorption capacity on the relationship between learning from organizational mistakes and organizational innovation. Scientific-Research Quarterly of Management Studies (Improvement and Transformation),69.121-149. [Persian]. Mukhsin.M., Najmudin. N. (2019). Effect on the Performance of Supply Chain Integration, Advances in Economics. Business and Management Research, 143. 109-112. Namusonge.A., Mukulu.E., Mokaya.S. (2017). Relationship between strategic product development practices and financial performance of telecommunication firms in Kenya. Int. J. Acad. Res. Bus. Soc. Sci, 7 (11). 309-326 Nguyen.H., Nguyen. H, T., Phan.A.C., Matsui.M. (2018). Empirical study on the role of collaboration in new product development in manufacturing companies. Int. J. Qual. Res, 12 (2). 363-384 Oh, S., Ryu, Y. U., & Yang, H. (2019). Interaction effects between supply chain capabilities and information technology on firm performance. Information Technology and Management, 20. 91– 106. https://doi. org/10.1007/s10799-018-0294-3 Ouma.S.A., Odongo.T.M., Were.A. (2017). Mobile financial services and financial inclusion: is it a boon for savings mobilization? Rev. Devel. Financ, 7 (1). 29-35. Pagell, M., Wu, Z. (2009). Building a more complete theory of sustainable supply chain management using case studies of 10 exemplars. Journal of Supply Chain Management, 45(2). 37-56. Pashaie S, Abdavi F, BadriAzarin Y, Cincimino S, Fişne M (2021). Analysis of the effect of customer relationship management dimensions on its success in service organizations with a meta-analysis .approach. 12 (2).1-19 Pashaie, S., & Golmohammadi, H. (2024). Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19. Sports Marketing Studies, 4(3), 108-128. Pashaie, S., Piątkowska, M., Mir, D. H., Dostimehr, A., & Jahanbakhsh, I. (2022). Sociological Analysis of Branding of Professional Football League Players. Physical Culture and Sport, 96(1), 1-11. https://doi.org/10.2478/pcssr-2022-0014 Pashaie, Sajjad, & Abdavi, Fatemeh. (2016). Investigating the mediating role of organizational factors on the success of relationship management with sports customers. Sports Management and Development, 6 (3), 87-98. doi: 10.22124/jsmd.2018.2846 Phan, A. C., Nguyen, H. T., Nguyen, H. A., & Matsui, Y. (2022). Moderating roles of information technology link and information sharing in driving supply chain performance through supplier development and knowledge absorption: Empirical evidence from manufacturing firms across countries. Radovanić, N., Matović, D. (2016). Organizational Form and Knowledge Absorption. Industrija, 44 (3). 175-190. Rajendra, K. Sh., Dixit, G., Ashish, A. (2011). UNDERSTANDING OF SUPPLY CHAIN: A LITERATURE REVIEW. International Journal of Engineering Science and Technology (IJEST) , 3(3). 2059-2072. Reinert, E. (2024). The Other Canon of Economics, Volume 1: Essays in the Theory and History of Uneven Economic Development. Anthem Press. Reinert, E. S., & Kvangraven, I. H. (2023). Introduction: uneven development addressing causes versus treating symptoms. In A Modern Guide to Uneven Economic Development (pp. 1-17). Edward Elgar Publishing. Rubera, G., Chandrasekaran, D., & Ordanini (2016). Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities. J. of the Acad. Mark. Sci. 44, 166–184. https://doi.org/10.1007/s11747-014-0423-4. Smith, C., & Gillespie, M. (2023). Research on professional development and teacher change: Implications for adult basic education. In Review of Adult Learning and Literacy, Volume 7 (pp. 205-244). Routledge. Tiits, M., Karo, E., & Kalvet, T. (2024). Small countries facing the technological revolution: fostering synergies between economic complexity and foresight research. Competitiveness Review: An International Business Journal. Vanpouckea, E., Vereecke, Ann., & Wetzels, Martin. (2014). Developing supplier integration capabilities for sustainable competitive advantage: A dynamic capabilities approach. Journal of Operations Management, 32(7-8). Wong, C.W.Y., Lai, K.H., & Cheng, T.C.E. (2011). Value of information integration to supply chain management: Roles of internal and external contingencies. J. Manag. Inf. Syst, 28(3), 161–199. Zare, R., & Vatanparast, A. (2019). The relationship between absorptive capacity and strategic innovation considering the moderating role of strategic orientation in companies located in Science and Technology Park of Tehran University. Productivity management, 53(20), 163-182. [Persian]
| ||
آمار تعداد مشاهده مقاله: 374 تعداد دریافت فایل اصل مقاله: 192 |