بررسی تطبیقی علائق و دلایل گرایش مصرف کنندگان به چای ایرانی و خارجی

Analysis of the situation of tea: a comprehensive look at supply, distribution, price, and evaluation of the environment (2004). Ministry of Commerce, Inspection and Monitoring Organization of the Price of Goods and Services, Vice-Chancellor of Commodity Supervision, General Department of Supervision of Agricultural and Food Products, Tehran. (In Persian)

Amin Naseri, M. R, Moradi, M., & Malihi, S. E. (2008). Architecture of Iranian Tea Supply Chain. Iranian Journal of Trade Studies, 12(46), 119-143. (In Persian)

Ayanso, A., & Lertwachara, K. (2015). Analysyng Customer Service Technologies or online retailing a customer service life cycle approach. Journal of Computer Information Systems, 55(4).

Azar, A., Khosravani, F., & Jalali, R. (2012). Research in soft operations, problem structuring approaches. Publications of Industrial Management Organization, Tehran. (In Persian)

Bafandeh Zendeh, A., & Danaye Ne’mat Abad, N. (2017). Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances), New Marketing Research Journal, 7(1), 131-152. (In Persian)

Bromley, C. (2003). Has Britain Become Immune to Inequality? in Park, A. et al (eds.), British Social Attitudes: Continuity and Change over Two Decades, London: Sage Publications,14, 71-92.

Chena, J. H., & Wu, S. I. (2016). The impact of customer relationship management and internal marketing on business performance: a comparison of lodging industries, Total Quality Management, 27(1), 17–33.

Chinomona, R. (2016). Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa, African Journal of Economic and Management Studies, 7(1), 124-139.

Esko, S., Zeromskis, M., & Hsuan, J. (2013). Value chain and innovation at thebase of the pyramid. South Asian Journal of Global Business Research, 2(2),230-250

Fallah Alipour, S., Kavoosi Kalashami, M., & Ahmadzadeh, S. S. (2019). Estimating elasticities of demand for tea in Iran by panel data method, Agricultural Economics Research, 11(43), 95-110. (In Persian)

Ge, X., Brigden, N., & Häubl, G. (2015). The Preference-Signaling Effect of Search. Journal of Consumer Psychology, 25(2), 245-256.

Gholizadeh, M. H., Abbasi, R., Ebrahimpour, Azbaro, M., & Mahdavi, R. (2009). The assessment and analysis of effectual factors in productivity of the Iranian tea conversion industries, Journal of Agricultural Economics and Development, 17(3), 203-222. (In Persian)

Kotler, P and Keller, K. L (2014). Marketing Management 15th Edition, Publisher, Pearson.

Kotler, P., and Armstrong, G.M. (2010). Principles of Marketing. 13th (Global) Edition. Pearson Education, Inc., Boston.

Kris-Etherton, P.M., & Keen, C.L. (2002). Evidence that the antioxidant flavonoids in tea and cocoa are beneficial for cardiovascular health. Curr. Opin Lipidol. 13, 41-49.

Madeline R. Lenhausen, Christopher J. Hopwood & Wiebke Bleidorn (2022). Nature and Impact of Reference Group Effects in Personality Assessment Data, Journal of Personality Assessment, DOI: 10.1080/00223891.2022.2132504

Maleki MinBashRazgah, M. & Siahsarani kojouri, M. A. (2017). A Predictive Model of Behavior of Purchasers of Iranian Brands by Applying the Genetic Algorithm in Optimization of Decision Tree: Electric Appliance Industry, Journal of Brand Management, 4(1), 107-134. (In Persian)

Motiei Langroudi, S. H., Pourramzan, I., Ghasemi Wasmeh Jani, A. (2009). Evaluation of the implementation of the tea structural reform plan from the point of view of tea farmers, Human Settlements Planning Studies, 10(5), 37-56. (In Persian)

Muramatsu, K., Fukuyo, M., Hara, Y. (1986). Effect of green tea catechins on plasma cholesterol level in cholesterol-fed rats. J. Nutr. Sci. Vitaminol (Tokyo), 32, 613-622.

Ndubisi, N. O., & Moi, C. T. (2005). Customers behavioural responses to sales promotion: The role of fear of losing face. Asia Pacific Journal of Marketing and Logistics, 17(1), 32–49.

Ndubisi, O. N. (2007). Relationship Marketing and Customer Loyalty, Marketing Intelligence & Planning 25(1), 98-106.

Park Thaichon, Lorelle Frazer & Scott Weaven (2022) Relationship marketing in franchising and retailing, Journal of Strategic Marketing, 30(2), 113-114.

Qolizadeh, M. H., Abbasi, R., Ebrahimpour Azbari, M., & Mahdavi, R. (2009). The assessment and analysis of effectual factors in productivity of the Iranian tea conversion industries. Agricultural Economics and Development, 17(3), 203-222. (In Persian)

Rofigari Haghighat, S., Majd Salimi, K., & Gholami, M. (2018). Investigating the Cognition, Tendency and Behavior of Tea Consumers in Iran (Case Study of Governmental Officers), Promotional magazine of tea and herbal teas,1(1), 1-11. (In Persian)

Santinia, F. D. O., Vieirab, V. A., Sampaioc, C. H., & Perinc, M. G. (2016). Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior, journal of promotion management, 22(3), 425–442.

Taylor, S. A.,  Hunter, G. L., &  Lindberg, D. L. (2007). Understanding (Customer-Based) Brand Equity In Financial Services, Journal of Services Marketing, 21(4), 241-252, ISSN: 0887-6045.

Tea in the 13th government, Iran Tea Organization report (2022). (In Persian)

The government's advice to people about tea consumption / Europeans drink Iranian tea (2013). The head of the country's tea organization, the website of the country's tea organization. www.irantea.ir. (In Persian)

Zarei, A., Siahsarani Kojuri, M. A., & Farsizadeh, H. (2014). Investigating the Effect of Green Wash on Green Product Buying Intention (Case: Customer of internet store of information publication). journal of Public Management Researches, 7(24), 67-85. (In Persian)