ارائه مدل مفهومی ارزیابی اثرگذاری تبلیغات شخصی بر ارزش ویژه برند

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Aiolfi, S., Bellini, S., Pellegrini, D. (2021). Data-driven digital advertising: benefits and risks of online behavioral advertising. International Journal of Retail & Distribution Management.

Aydin, G. (2018). Role of Personalization on Attitudes Towards Social Media Advertisements. International Journal of e-Business Research, 14, 54-76.

Carroll, B.A., Ahuvia, A.C. (2006). Some antecedents and outcomes of brand love. Mark. Lett., 17(2), 79-89.

Chahal, H., Rani, A. (2017). How trust moderates social media engagement and brand equity.  Journal of Research in Interactive Marketing, 11(3), 312-335.

Christian, J., Karissa, F., Handoyo, B., Antonio, F. (2021). The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers. KINERJA, 25(1), 103-120.

De Keyzer, F., Dens, N., De Pelsmacker, P. (2015). Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites. Journal of Interactive Advertising, 15. 1-11.

Dehghani, M., khorram niaki, M., Ramezani, I., Sali, R. (2016). Evaluating the influence of YouTube advertising for attraction of young customers. Computers in Human Behavior, 59. 165-172.

Dodoo, N., Wu, L. (2019). Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency. International Journal of Internet Marketing and Advertising, 13(1).

Farjam, S., and Hongyi, X. (2015) ‘Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models’, International Journal of Management Science and Business Administration, Vol. 1 No. 8, pp.14–29. 

Fatima, T., Abbas, T. (2016). Impact of Advertising Beliefs and Personalization on Attitude towards Advertising; Mediating Role of Advertising Value. International Journal of Business Management and Commerce, 1(2).

Gaber, H., Wright, L., Kooli, K. (2019). Consumer Attitudes towards Instagram Advertisements in Egypt: The Role of the Perceived Advertising Value and Personalization. Cogent Business & Management, 6.

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Hamzah, Z. L., Abdul Wahab, H., and Waqas, M. (2021) ‘Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts’, Journal of Research in Interactive Marketing, Vol. 15 No. 2, pp.336-358. 

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Indrabrata, A., Balqiah, E. (2020). Effect of Perceived Personalization and Self-Expressive Brand towards Perceived Quality and Brand Loyalty of Local Footwear Brands on Instagram.

Ishaq, M., & Di Maria, E. (2020). Sustainability countenance in brand equity: a critical review and future research directions. Journal of Brand Management, 27.

Kalyanaraman, S., Sundar, S. Shyam. (2006). The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?. Journal of Communication, 56. 110-132.

Kim, Y. J., Han, J. (2014). Why smartphone advertising attracts users: A model of web advertising, flow, and personalization. Computers in Human Behavior, 33, 256–269.

Machado, J., Carvalho, L., Azar, S., André, A., Santos, B.  (2019). Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. Journal of Business Research, 96, 376-385.

Mahatmavidya, P.A., Yasa, Ni. (2020). ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE. Russian Journal of Agricultural and Socio-Economic Sciences, 3, 29-39.

Monem, A., Nagy, H. (2021). The effectiveness of advertising personalization. Journal of Design Sciences and Applied Arts, 2(1), 335-344.

Puspitasari, A. (2014). Brand Awareness, Ad Attıtudes and Ad Features Toward Engagement on Youtube: an Empırıcal Study of Green Automobıles. Asia Pacific Management and Business Application, 2, 170-183.

ŞAHİN, E., ATTAR, M., Niavand, A. (2020). The Influence of Advertising on Brand Equity of Chabahar Free Zone Tourism Destination (Iran). Istanbul Management Journal, 21-55.

Setyani, V., Zhu, Y., Hidayanto, A., Sandhyaduhita, P., Hsiao, Bo. (2019). Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media. International Journal of Information Management, 48. 96-107.

Shanahan, T., Tran, T., Tyler, E. (2019). Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality. Journal of Retailing and Consumer Services, 47, 57-65.

Shu-Chuan Chu, Sara Kamal, Yoojung Kim.  (2013). Understanding consumers' responses toward social media advertising and purchase intention toward luxury products. Journal of Global Fashion Marketing, 4(3), 158-174.

Sprott, D., Czellar, S., Spangenberg, E. (2009). The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46, 92-104.

Strycharz, J., Noort, G., Helberger, N., Smit, E. (2019). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53.

Tran, T., Lin, C., Baalbaki, S., Guzman, F.  (2020). How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism. Journal of Business Research, 120.

Tran, T., Muldrow, A., Ho, K. (2021). Understanding Drivers of Brand Love - The Role of Personalized Ads on Social Media. Journal of Consumer Marketing.

Tran, T.P., van Solt, M., and Zemanek Jr, J.E. (2020). How does personalization affect brand relationship in social commerce? A mediation perspective. Journal of Consumer Marketing, 37(5), 473-486.

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Wiese, M., Martínez-Climent, C., Botella-Carrubi, D. (2020). A framework for Facebook advertising effectiveness: A behavioral perspective. Journal of Business Research