نگاشت شبکه ادراکی برند ایرانسل با استفاده از نقشه مفهومی برند

منابع
بخشی زاده برج، کبری؛ رجائی، محسن و بشیرپور، مهدی )1399(. نگاشت شبکه تداعیات برند پیام رسانهای داخلی)موردمطالعه: پیام رسان سروش(. مدیریت برند، ۷ )1(، .1۲۷-1۶۷
ترکستانی، محمد صالح؛ بخشی زاده برج، کبری و جاهدی، پدرام )1398(. بخش بندی بازار گردشگری منطقه آزاد کیش: رویکردی نو به روش نقشه مفهومی برند. مطالعات مدیریت گردشگری، 1۴ )۴۷(، .۲9-۶3 
دهدشتی شاهرخ، زهره )1398(. نگاشت شبکه ادراکی همراه اول با استفاده از نقشه مفهومی برند. مدیریت برند، ۶  .109-133 ،)۴(
دهدشتی شاهرخ، زهره و بشیرپور، مهدی )1398(. نگاشت شبکه ادراکی بانک خاورمیانه با استفاده از نقشه مفهومی برند. انجمن علوم مدیریت ایران، 1۴ )۵3(، .89-108
عزیزی، شهریار و بلورپارسا، محمدرضا )139۵(. ترسیم شبکه تداعی های برند »بانک کشاورزی« و »بانک تجارت« با استفاده از فن نقشه مفهوم برند. مدیریت بازرگانی، 8 )۲(، .۴13-۴3۲ 

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