تحلیل وبسایت رسمی باشگاه فوتبال لیورپول از منظر مدیریت هواداران

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Adamson, G., Jones, W., & Tapp, A. (2006). "From CRM to FRM: Applying CRM in the football industry". Journal of Database Marketing & Customer Strategy Management, 13(2), 156-172.
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Amozade, Zahra; Soltan Hosseini, Mohammad; Naderian Jahromi, Massoud; Salimi, Mehdi. (2020). "Investigating the effect of marketing on social media on the brand equity of Iranian Premier League clubs". Strategic Studies in Sport and Youth, 19 (48), 29-56. (In Persian).

Annamalai, B., Yoshida, M., Varshney, S., Pathak, A.A., Venugopal, P. (2021). ”Social media content strategy for sport clubs to drive fan engagement”, Journal of Retailing and Consumer Services, 62. https://doi.org/10.1016/j.jretconser.2021.102648

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Ernst, H., Hoyer, W. D., Krafft, M., & Krieger, K. (2011). "Customer relationship management and company performance—the mediating role of new product performance". Journal of the academy of marketing science, 39(2), 290-306. https://doi.org/10.1007/s11747-010-0194-5.

García, B., & Welford, J. (2015). "Supporters and football governance, from customers to stakeholders: A literature review and agenda for research". Sport Management Review, 18(4), 517–528. https://doi.org/10.1016/j.smr.2015.08.006

Goldwasser, R. D. (2007). Electronic Fan Relationship Management Kindle Edition. BookSurge publition. England.

Halcomb, E.J., Gholizadeh, L., DiGiacomo, M., Phillips, J. & Davidson, P.M. (2007). "Literature review: consideration in undertaking focus group research with culturally and linguistically diverse group". J Clin Nurs; 16(6): 1000-1011.

Hashemi, F., Khatibi, A., Hojabrnia, Z., & Nadri, A. (2022). Identifying the Drivers of Institutionalizing the Desired Culture of Support in Football. Sport Management Studies, 13(70), 125-155. https://doi.org/10.22089/smrj.2021.10294.3360. (In Persian).

Heydari, Bahman; Elahi, Sha'ban; Damandani, Sulmaz. (2016). "customer relation management". Tehran: Commercial Publishing Company. (In Persian).

Hsiao, C.R. Yeh, G. Y.Y. Wu, P. C.S  (2011). "The effect of store image and service quality on brand image and purchase intention for private label brands". Australasian Marketing Journal. 19 (1). 30-39. https://doi.org/10.1016/j.ausmj.2010.11.001

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Mahmoudian, Abed; Sadeghi Boroujerdi, Saeed; Naroui, Mohammad; Ebrahim Faghi Mahmoud, Ako. (2021). "The role of team identity in the presence of football spectators mediated by attendance restrictions (Case study: Esteghlal Club of Tehran)". Contemporary Research in Sports Management, 11 (21). (In Persian).  https://doi.org/10.22084/SMMS.2020.20492.2482

Mehrabi, Qasem; Razzaqi, Mohammad Ibrahim. (2021). "Analyzing the effect of sports events on the value system of spectators". Journal of Sports Management, 13 (1), 67-83. (In Persian). https://doi.org/10.22059/jsm.2021.138729.1541

Mumcu, C., Lough, N. L., Barnes, J. C. "(2016). Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions". Journal of Applied Sport Management, 8(4), 25-47. https://doi.org/10.18666/JASM-2016-V8-I4-7221.

Öztaş, Y. B. B. (2015), "The Increasing Importance of Mobile Marketing in the Light of the Improvement of Mobile Phones, Confronted Problems Encountered in Practice, Solution Offers and Expectations". Procedia – Social and Behavioral Sciences. 195: 1066 – 1073. https://doi.org/10.1016/j.sbspro.2015.06.150.

Pan, S. L., & Lee, J. N. (2003). "Using e-CRM for a unified view of the customer". Communications of the ACM, 46(4), 95-99. https://doi.org/10.1145/641205.641212

Rahimizadeh, Meysam, Sajjadi, Seyed Nasrallah, Goodarzi, Mahmoud. (2016). "Comparison of online marketing, media content and interaction with fans through the official website of football clubs in Iran, Asia and Europe". Physiology and Management Research in Sport, 8 (2), 109-121. (In Persian)  

Rasouli, Mehdi; Ghodsi, Parasto; Rehimizadeh, Meysam; Raghabati, Ali (2021). "Identify the components of the sports club mascot business canvas based on the Strwalder model". Strategic Studies in Sports and Youth, 20 (52), 135-150. (In Persian)

Saari, J., & Tuominen, J. (2016). "The Use of Social Media in Sports Marketing: The Case of Nordic Ice Hockey Clubs". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF). http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53113.

Saatchian, Vahid. Elahi, Alireza. And Nazemi, Mehdi. (2011). "Prioritizing the fans' bias factors and its relationship with their presence and support in the Iranian Football Professional League". Journal of Research in Sports Sciences. 4(14), 137-154. (In Persian)

Santos, T.O., Correia, A., Biscaia, R. and Pegoraro, A. (2019), "Examining fan engagement through social networking sites", International Journal of Sports Marketing and Sponsorship, 20(1), pp. 163-183. https://doi.org/10.1108/IJSMS-05-2016-0020.

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Thompson, A. J., Martin, A. J., Gee, S., & Geurin, A. N. (2018). "Building brand and fan relationships through social media". Sport, Business and Management: An International Journal. https://doi.org/10.1108/SBM-04-2017-0024

Trainor, K. J. (2012). "Relating social media technologies to performance: A capabilities-based perspective". Journal of Personal Selling & Sales Management, 32(3), 317-331. https://doi.org/10.2753/PSS0885-3134320303

Turban, E., King, D.,  Lee, J ,  Warkentin, M ,  Chung  (2002). "Electronic Commerce 2002: A Managerial Perspective (2nd Edition) Subsequent Edition". Pearson College Div; Subsequent edition.

Vale, L., & Fernandes, T.M. (2018). "Social media and sports: driving fan engagement with football clubs on Facebook". Journal of Strategic Marketing, 26 (1),37 - 55.

Wang R. T., Zhang J. J., & Tsuji Y. (2011). "Examining Fan Motives and Loyalty for the Chinese Professional Baseball League of Taiwan". Published by Elsevier Ltd on behalf of Sport Management Association of Australia and New Zealand.  

Weimar, D, Lisa Carola Holthoff & Rui Biscaia (2022), “When sponsorship causes anger: understanding negative fan reactions to postings on sports clubs’ online social media channels”. European Sport Management Quarterly, 22:3, 335-357, https://doi.org/10.1080/16184742.2020.1786593.

Yong Chae Rhee, John Wong, Yukyoum Kim. “Becoming Sport Fans: Relative Deprivation and Social Identity”. International Journal of Business Administration. 2017, 8(1). 118-134. https://doi.org/10.5430/ijba.v8n1p118

Heidari, L., & Sharifian, E. (2014). Comparative Study of Web-based Marketing of Football Clubs in Iran, England & Greece. Sport Management Studies, 6(23), 131-146.

Mizany, M., Rahimizadeh, M., & Sajjadi, S. N. (2014). Interaction with fans through club website as a marketing tool: study and comparison of professional football clubs of Iran, Asia and Europe. Sport Management Studies, 6(23), 79-102.

Beigomi, Z., Hamidi, M., & Khabiri, M. (2016). Internet Marketing in Football Clubs: Assessing the Quality of Successful Football Club Websites in Iran and Europe. Sport Management Studies, 7(34), 155-176.

Hosseini, S., Rahimi Sarshabaderani, G., & Nazari, R. (2023). Analysis of the dimensions and dimensions of web marketing; Iran and Spain football clubs. Strategic Studies on Youth and Sports, 21(58), 347-366. https://doi.org/10.22034/ssys.2022.1985.2407.

Khanmoradi, S., Eydi, H., & GhobadiYeganeh, A. (2015). The investigating and Comparison online services and Web marketing in Iranian, Germany and the UK Soccer clubs. Communication Management in Sport Media, 3(1), 41-51. https://doi.org/20.1001.1.23455578.1394.3.1.5.5