بررسی تأثیر بازاریابی معنوی و جهتگیری کارآفرینی بر مزیت ‌رقابتی پایدار با میانجی‌گری قابلیت بازاریابی در مجموعه‌های ورزشی استان تهران

Abou-Shouk, M., Elbaz, A. and Maher, A. (2021a), “Breaking the silence of travel agency employees: the moderating role of gender”, Tourism and Hospitality Research, Vol. 21 No. 4, pp. 487-500. https://doi.org/10.1177/1467358420988048

Abbas, Z. M., Jasim, S. A., & Alguraibawi, M. (2024, March). Investment of spiritual marketing in support of sustainable development: An applied study of opinions of a sample of employees at technical institute of dewaniya. In AIP Conference Proceedings (Vol. 3092, No. 1). AIP Publishing. https://doi.org/10.1063/5.0199715

Acosta, A. S., Crespo, Á. H., & Agudo, J. C. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review, 27(6), 1128-1140.‏ https://doi.org/10.1016/j.ibusrev.2018.04.004

Adomako, S., Howard Quartey, S., & Narteh, B. (2016). Entrepreneurial orientation, passion for work, perceived environmental dynamism and firm performance in an emerging economy. Journal of Small Business and Enterprise Development, 23(3), 728-752.‏ https://doi.org/10.1108/JSBED-08-2015-0115

Bácsné Bába, É., Szabados, G. N., Orbán, S. G., Bács, Z., Balogh, R., & Kovács, S. (2024). Business strategy of for-profit-oriented sports enterprises in Hungary. International Review of Applied Sciences and Engineering.‏ https://doi.org/10.1556/1848.2024.00821

Bambang, A., Kusumawati, A., Nimran, U. and Suharyono, S. (2021), “The effect of spiritual marketing and entrepreneurship orientation on determining sustainable competitive advantage”, The Journal of Asian Finance, Economics, and Business, Vol. 8, pp. 231-241. https://doi.org/10.13106/jafeb.2021.vol8.no2.0231

Biscaia, R., Ramos, R. F., Yoshida, M., & Kim, Y. (2024). Service Quality in Spectator Sports: A Review and Research Agenda. International Journal of Consumer Studies, 48(6), e13086.  https://doi.org/10.1111/ijcs.13086

Blocken, B., Van Druenen, T., Van Hooff, T., Verstappen, P. A., Marchal, T., & Marr, L. C. (2020). Can indoor sports centers be allowed to re-open during the COVID-19 pandemic based on a certificate of equivalence?. Building and environment, 180, 107022. https://doi.org/10.1016/j.buildenv.2020.107022

Costa, D. (2018). Spiritual marketing and its influence on consumer purchase intentions of XYZ Company, UAE. http://dr.lib.sjp.ac.lk/handle/123456789/8264

Escamilla-Fajardo, P., Alguacil, M., & Gómez-Tafalla, A. M. (2021). Effects of entrepreneurial orientation and passion for work on performance variables in sports clubs. Sustainability, 13(5), 2920.‏ https://doi.org/10.3390/su13052920

Fathi, Torabi, & Enayati Kashani. (2021). Investigating the role of human capital and dynamic marketing capabilities on creating a competitive advantage in airlines active in the country's air transportation industry. Road, 29(109), 99-112. DOI :10.22034/road.2021.298880.1974 [persian].

Ghaibi (2017). Investigating the impact of entrepreneurial orientation on innovation performance and marketing capabilities (case study: Parsian Bank branches in Tehran). New researches in management and accounting, 20(3), 39-56. https://civilica.com/doc/644617 [persian].

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review. https://doi.org/10.1108/EBR-11-2018-0203

Hajizadeh, K., & Kazemi, A. (2022). The effect of spiritual marketing and entrepreneurial orientation on determining sustainable competitive advantage: A case study of Soliko Kale Company. Journal of Business and Management Studies, 4(4), 212-223.https://doi.org/10.32996/jbms.2022.4.4.20

Hammerschmidt, J., Eggers, F., Kraus, S., Jones, P., & Filser, M. (2020). Entrepreneurial orientation in sports entrepreneurship-a mixed methods analysis of professional soccer clubs in the German-speaking countries. International entrepreneurship and management journal, 16(3), 839-857.‏ https://doi.org/10.1007/s11365-019-00594-5

Hindarsah, I. (2021). The influence of service quality, emotional marketing and spiritual marketing on customer satisfaction. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 3685-3689.‏ https://creativecommons.org/licenses/by/4.0/ (the “License”)

Hussain, I., Mu, S., Mohiuddin, M., Danish, R. Q., & Sair, S. A. (2020). Effects of sustainable brand equity and marketing innovation on market performance in hospitality industry: Mediating effects of sustainable competitive advantage. Sustainability, 12(7), 2939.‏ https://doi.org/10.3390/su12072939

Iranian Dosti, & Basoli. (2021). The demand for ecotourism accommodation based on the understanding of its benefits for the destination and the tourist's mental norms: an emphasis on the need for spiritual marketing (case study: ecotourism accommodation in Yazd). Tourism Planning and Development, 10(38), 125-144. DOI:10.22080/jtpd.2021.21116.3504 [persian].

Jovanovska, S. R. (2020). SPORTS MARKETING-PRODUCTS AND CUSTOMERS. Research in Physical Education, Sport & Health, 9(1). DOI: 10.46733/pesh2090181rj

Kamboj, S. and Rahman, Z. (2017), “Market orientation, marketing capabilities and sustainable innovation”, Management Research Review, Vol. 40 No. 6, pp. 698-724.  https://doi.org/10.1108/MRR-09-2014-0225

Khairy, A., & Abidin, M. Z. (2018). The Effect of Spiritual Marketing on Consumer Loyalty. Islamic Business and Management Journal, 1(2), 1-15.‏  https://doi.org/10.21111/ibmj.v1i2.2217

Lee, S. and Yoo, J. (2021), “Determinants of a firm’s sustainable competitive advantages: focused on Korean small enterprises”, Sustainability, Vol. 13 No. 1, pp. 346-362. https://doi.org/10.3390/su13010346

Mahmoudi, Ahmed, Pirjamadi, Zohra Vandian, & Karim. (2023). The effect of marketing capabilities in creating a competitive advantage of bodybuilding sports clubs during the Covid-19 pandemic. Sports Marketing Studies, 4(2), 72-88. DOI:  10.22034/sms.2023.62753 [persian].

Makhloufi, L., Laghouag, A. A., Ali Sahli, A., & Belaid, F. (2021). Impact of entrepreneurial orientation on innovation capability: The mediating role of absorptive capability and organizational learning capabilities. Sustainability, 13(10), 5399.  https://doi.org/10.3390/su13105399‏

Mansouri, H., Sadeghi Boroujerdi, S., Polonsky, M., Husin, M. M., & Seydi, M. (2022). Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs. New England Journal of Entrepreneurship, 25(2), 103-120.‏ https://doi.org/10.1108/NEJE-12-2020-0055 [persian].

Nazaft, M., Khaleghi, Hossein., & Tahirpur police station, Hadi. (2021). investigating the effect of spiritual marketing and entrepreneurial orientation on sustainable competitive advantage with the mediation of marketability (case study: food companies active in Tos industrial town)”. Unpublished master's thesis. Hakim Tous Institute of Higher Education Management group. Mashhad. [persian].

Nowrozi, N., & Masum, M.. (2019). Designing the Model of Effective Factors on Export Performance of Sport Equipment Manufacturing. SPORT MANAGEMENT REVIEW, 10(51 ), 141-164.  https://doi.org/10.22089/smrj.2018.5612.2117 [persian].

Peters, M. and Kallmuenzer, A. (2018), “Entrepreneurial orientation in family firms: the case of the hospitality industry”, Current Issues in Tourism, Vol. 21 No. 1, pp. 21-40. https://doi.org/10.1080/13683500.2015.1053849

Pratono, A. H., Darmasetiawan, N. K., Yudiarso, A., & Jeong, B. G. (2019). Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation: The role of inter-organizational learning. The Bottom Line, 32(1), 2-15.‏ https://doi.org/10.1108/BL-10-2018-0045

Qolipour, Asadollahi, & Marafati. (2024). The role of moral orientation and spiritual well-being of the consumer in the decision to buy fake sports goods. Sports Marketing Studies, 5(1).DOI:  10.22034/sms.2023.139705.1248 [persian].

Rahmayati, R. (2021, June). Spiritual Marketing in Maximizing Sharia Marketing. In    National Seminar on Social Education Technology and Humanities (Vol. 1, No. 1, pp. 540-546).

Ribeiro, M., Adam, I., Kimbu, A., Afenyo-Agbe, E., Adeola, O., Figueroa-Domecq, C. and Jong, A. (2021), “Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts”, Tourism Management, Vol. 86, p. 104343. https://doi.org/10.1016/j.tourman.2021.104343

Sadeghi, V. J., Garcia Perez, A., Vrontis, D., & Bedford, D. (2024). Digital resilience, new business models and international entrepreneurship in the era of knowledge-economy. Journal of Enterprise Information Management, 37(5), 1401-1417. https://doi.org/10.1108/JEIM-09-2024-636

Schutte, F. (2018). Spiritual experiences in the marketplace: Why is it possible?. HTS: Theological Studies, 74(3), 1-5. https://hdl.handle.net/10520/EJC-15077d0284

Shariat nejad, Ali, & Saedi, Abdullah. (2024). Identifying and analyzing the key success factors in teaching with divine orientation and Islamic culture in the country's universities. Scientific Quarterly of Islamic Education, 19(47), 67-90.DOI:  10.30471/edu.2023.9587.2810 [persian].

Suhan, A., & Aprillia, A. (2023). The Impact of Spiritual Marketing on Consumer Loyalty. Economics and Business Quarterly Reviews, 6(1).‏  https://ssrn.com/abstract=4340287

Widyanti, S. and Mahfudz, M. (2020), “The effect of entrepreneurial orientation, use of information technology, and innovation capability on SMEs’ competitive advantage and performance: evidence from Indonesia”, Diponegoro International Journal of Business, Vol. 3 No. 2, pp. 115-122. https://doi.org/10.14710/dijb.3.2.2020.115-122