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Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors | ||
| مطالعات بازاریابی ورزشی | ||
| دوره 6، شماره 1 - شماره پیاپی 21، فروردین 1404، صفحه 78-92 اصل مقاله (1.28 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22034/sms.2024.141043.1332 | ||
| نویسندگان | ||
| Vahid Rajabi* 1؛ Mohammad Soltan Hosseini2؛ Mina Mostahfezian3 | ||
| 1PhD Candidate on Sport Management, Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran | ||
| 2Associate Professor on Sport Management, Department of Movement Behavior and Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran | ||
| 3Associate professor on sport management, Sport Medicine Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran | ||
| چکیده | ||
| The present research was conducted with the aim of improving economic governance in the country's sports based on marketing factors. The participants in this research consisted of individuals with expertise in the field of sports economics. The data collection tool used in this research was semi-structured interviews. To analyze the qualitative data, thematic analysis was employed. The results of this research indicate that in the context of specialized and human facilitators aimed at enhancing economic governance, the main concepts identified include attention to global structures in sports, scientific processes, supportive systems, and managerial systems. In total, 21 components were identified for improving economic governance in the country's sports based on marketing factors, concerning the specialized and human facilitators aimed at enhancing economic governance. Moreover, in terms of foundational, structural, and organizational capabilities concerning the objectives of economic governance, the main concepts identified include expanding penetration rates, building trust, budgeting, and social incentives in sports. A total of 16 components of economic governance in the country's sports, based on marketing factors, were identified. Additionally, regarding the quality of communications in achieving the goals of economic governance, the main concepts included inter-sectoral cooperation, creating a social economy, and informational aspects. In total, 12 components of economic governance in the country's sports, based on marketing factors, were identified in relation to the quality of communications in achieving the goals of economic governance. | ||
| کلیدواژه‌ها | ||
| Social Economy؛ Marketing Factors؛ Economic Governance؛ Social Drivers؛ Sports Governance | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 144 تعداد دریافت فایل اصل مقاله: 23 |
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