پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 31 |
| تعداد شماره‌ها | 357 |
| تعداد مقالات | 3,464 |
| تعداد مشاهده مقاله | 4,390,645 |
| تعداد دریافت فایل اصل مقاله | 5,069,880 |
Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises | ||
| مطالعات بازاریابی ورزشی | ||
| دوره 6، شماره 1 - شماره پیاپی 21، فروردین 1404، صفحه 32-44 اصل مقاله (1.17 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22034/sms.2024.141550.1371 | ||
| نویسندگان | ||
| Amin Pourgholi1؛ Hossain Eydi* 2؛ Farshid Keshavarz3 | ||
| 1Master’s Student in Sport Management, Faculty of Sport Sciences, Razi University, Kermanshah, Iran | ||
| 2Associate Professor of Sports Management, Faculty of Sport Sciences, Razi University, Kermanshah, Iran | ||
| 3PhD Student in Sports Management, Faculty of Sport Sciences, Razi University, Kermanshah, Iran | ||
| چکیده | ||
| The aim of the present study was to identify and explain the factors influencing business intelligence in online sports enterprises. The research employed a qualitative methodology based on grounded theory. The statistical population consisted of experts, specialists, university professors, and entrepreneurs active in the domain of sports business. A snowball sampling method was employed to select participants for in-depth interviews. The primary data collection instrument was semi-structured interviews conducted with 17 participants. The validity of the interview protocol was verified by both the interviewees and a panel of academic experts. To assess reliability, the intra-subject agreement method was used, yielding a reliability coefficient of 0.87. Data analysis was conducted using grounded theory methodology. Findings revealed that the key factors influencing business intelligence in online sports enterprises include: innovation development, resource management, internet-based business expansion, supportive legal and policy frameworks, and cultural infrastructure. These core categories were further broken down into 11 concepts and 52 open codes. Based on these findings, it is recommended that strategic policymaking and effective interventions be implemented to support the development of online sports businesses. Such initiatives may also stimulate short-term employment growth. | ||
| کلیدواژه‌ها | ||
| Internet؛ Media؛ Business؛ Sports | ||
| مراجع | ||
|
| ||
|
آمار تعداد مشاهده مقاله: 130 تعداد دریافت فایل اصل مقاله: 21 |
||