پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 31 |
| تعداد شماره‌ها | 358 |
| تعداد مقالات | 3,495 |
| تعداد مشاهده مقاله | 4,436,567 |
| تعداد دریافت فایل اصل مقاله | 5,092,293 |
Implementation of Blue Ocean Strategy in Gymnastics Clubs | ||
| مطالعات بازاریابی ورزشی | ||
| دوره 6، شماره 1 - شماره پیاپی 21، فروردین 1404، صفحه 45-60 اصل مقاله (1.63 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22034/sms.2024.140589.1293 | ||
| نویسندگان | ||
| Mohammad khalili khezrabadi* 1؛ Mohammad Kashef2؛ Mehrdad Moharramzadeh3 | ||
| 1PhD Student in Motor Behavior, Department of Motor Behavior and Sport Management, Faculty of Sport Sciences, Urmia International Campus University, Urmia, Iran | ||
| 2Professor of Sport Management, Department of Movement Behavior and Sport Management, Faculty of Sport Sciences, Urmia University, Urmia, Iran | ||
| 3Professor of Sport Management, Department of Sport Management, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran | ||
| چکیده | ||
| According to the new attitude in the management of gymnastics clubs, in the present research, an attempt has been made to design the implementation model of the blue ocean strategy in gymnastics clubs. This research was a qualitative study. The participants in the research were university experts who, according to the nature of the research, were conducted with 10 people in a snowball manner with semi-structured interviews until theoretical saturation was reached. In order to ensure the reliability and validity of the research, intra-subject agreement and expert opinions were used and their opinions were revised. To form the theory, Strauss and Corbin's method was used in the form of three stages of open, central and selective coding, and by using blue ocean strategy implementation tools such as the strategy canvas, the four action framework, etc., in order to present the ocean strategy implementation model. 179 The final concept was designed in the form of the foundation's data theory conceptual model consisting of the central category, causal conditions, contextual factors, intervening conditions, strategies and consequences. Also, a 5-step model for implementing the blue ocean strategy in gymnastics clubs was presented, and finally, this model was combined with the conceptual model of the foundation's data theory and the final model was obtained. In order to identify the right path to move towards the blue ocean, strategies of creation, increase, decrease and elimination were used, and finally, the implementation of the strategy resulted in the results of the research. | ||
| کلیدواژه‌ها | ||
| Blue Ocean؛ gymnastics؛ Grounded Theory؛ Marketing | ||
| مراجع | ||
|
| ||
|
آمار تعداد مشاهده مقاله: 210 تعداد دریافت فایل اصل مقاله: 24 |
||