Akoğlu, H. E., Yildiz, K., & Kumar, S. (2024). Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption. Marketing Intelligence & Planning. Vol. 42 No. 5, pp. 871-889. doi.org/10.1108/MIP-10-2023-0577
Arminen, L. (2017). Motivational factors influencing millennials to purchase and consume luxury brands: the influence of actual and ideal self-congruity on brand attitude(Master's thesis).
Bartikowski, B., Fastoso, F., & Gierl, H. (2019). Luxury cars Made-in-China: Consequences for brand positioning. Journal of business research, 102, 288-297. doi.org/10.1016/j.jbusres.2019.01.072
Beyrami Igder, J., Abbasian, A., & Hatami, S. (2016). Design of Brand Social Identity on Reputation of Club Fans. Sport Management Studies, 8(35), 83-96. doi.org/10.22089/smrj.2016.720 [Persian].
Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: A cross cultural comparison. Journal of business research, 65(10), 1443-1451. doi.org/10.1016/j.jbusres.2011.10.010
Burgess, J., & Jones, C. M. (2023). Investigating consumer perceptions of brand inauthenticity in a narrative brand ending. Journal of Product & Brand Management, 32(8), 1274-1286. doi.org/10.1108/JPBM-03-2022-3897
Cho, K., Jung, K., Lee, M., Lee, Y., Park, J., & Dreamson, N. (2022). Qualitative approaches to evaluating social media influencers: A case-based literature review. International Journal of Electronic Commerce Studies, 13(2), 119-136. doi.org/10.7903/ijecs.2025
Dekhil, F., Boulebech, H., & Bouslama, N. (2017). Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim. Journal of Islamic Marketing, 8(1), 74-94. doi.org/10.1108/JIMA-09-2012-0051
Farid Fathi, A., Fattahpour Marandi, M., Farid Fathi, M., & Sarlab, R. (2023). Pathology of the penetration of luxury values Preference in Consumers of Sporting Goods. New Trends in Sport Management, 11(42), 137-160. ntsmj.issma.ir/article-1-2056-fa.html [Persian].
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. doi.org/10.1177/002224378101800104
Fuentes, H., Vera‐Martinez, J., & Kolbe, D. (2023). The role of intangible attributes of luxury brands for signalling status: A systematic literature review. International Journal of Consumer Studies, 47(6), 2747-2766. doi.org/10.1111/ijcs.12852
Fatahimilasi, S., Benar, N., & Nazarian, A. (2024). Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities. Sports Marketing Studies, 4(4), 1-18. doi.org/10.22034/sms.2024.140139.1271 [Persian].
Haghighinasab, M., Islami, R., & Davarpanah, F. (2016). A study of value dimensions effects of luxury brands on customers’ purchase behavior in construction industry (a case study of Tehran). Quarterly Journal of Brand Management, 3(3), 149-180 . doi.org/10.22051/bmr.2017.8452.1062 [Persian].
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial management & data systems, 117(3), 442-458. doi.org/10.1108/IMDS-04-2016-0130
Huang, R., Ha, S., & Kim, S. H. (2018). Narrative persuasion in social media: an empirical study of luxury brand advertising. Journal of Research in Interactive Marketing, 12(3), 274-292.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing (pp. 277-319). Emerald Group Publishing Limited. doi.org/10.1108/S1474-7979(2009)0000020014
Ilvari, M., & Edrisi, A. (2019). Social acceptance of the direction of body management in order to achieve life satisfaction with the approach GT (Case study; Gorgan women). Quarterly Journal of Woman and Society, 10(4088-59). 20.1001.1.20088566.1398.10.40.3.8 [Persian].
Khan, F. I., Husain, T., & Hejazi, R. (2004). An overview and analysis of site remediation technologies. Journal of environmental management, 71(2), 95-122. doi.org/10.1016/j.jenvman.2004.02.003
Kim, S., & Manoli, A. E. (2022). Building team brand equity through perceived CSR: The mediating role of dual identification. Journal of Strategic Marketing, 30(3), 281-295. doi.org/10.1080/0965254X.2020.1795912
Lou, C., Taylor, C. R., & Zhou, X. (2023). Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness. Journal of Current Issues & Research in Advertising, 44(1), 60-87. doi.org/10.1080/0965254X.2020.1795912
Masoodipoor, S., & Mohammadi, F. (2023). Investigating The Impact Of Muslim Consumer Religiosity On Brand Attitude, Personal Desire And Intent To Buy Luxury Products. Consumer Behavior Studies Journal, 10(3), 143-166. Https://Doi.Org/10.22034/Cbsj.2023.62781. 10.22034/cbsj.2023.62781 [Persian].
Miwa, N. D., Hussein, A. S., & Rahayu, M. (2023). The Influence of Fashion Innovativeness On Behavioral Intention Mediated by Brand Image and Brand Love. Jurnal Aplikasi Manajemen, 21(1), 261-271. doi.org/10.21776/ub.jam.2023.021.1.19
Noori Khanyourdi, M., Tabesh, S., & Hoseiny,, M. D. (2023). Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction. Sports Marketing Studies, 4(2), 47-71. 10.22034/sms.2023.62754 [Persian].
Nazarian, A., Benar, N., Milasi, S. F., & Saeedi, F. (2025). Fostering Sustainable Relationships in Sportswear: Insights into Customer Experience, Social Media Marketing, and Relationship Quality. Asian Journal of Sport History & Culture, 1-24.
Rachbini, W., Soeharso, S. Y., Nugroho, A. S., Evi, T., & Rahmawati, E. (2023). The Impact of Brand Society and Narrative Branding on Brand Image and its Implications on Consumer Purchase Behavior: A Case Study of Luxury Fashion Brands in Jakarta. Journal of Law and Sustainable Development, 11(7), e1387-e1387. doi.org/10.55908/sdgs.v11i7.1387
Schreiber, J. B., Nora, A., Stage, F. K., Barlow, E. A., & King, J. (2006). Reporting structural equation modeling and confirmatory factor analysis results: A review. The Journal of educational research, 99(6), 323-338. doi.org/10.3200/JOER.99.6.323-338
Sahin, A., Zehir, C., & Kitapçı, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288-1301. doi.org/10.1016/j.sbspro.2011.09.143
Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair Jr, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of family business strategy, 5(1), 105-115. doi.org/10.1007/978-3-319-57413-4_15
Singh, A., & Verma, P. (2019). The impact of corporate social responsibility on brand equity of Indian firms. International Journal of Business Innovation and Research, 20(1), 64-86. doi.org/10.1504/IJBIR.2019.101689
Soltani tajabadi, M., Khadivar, A. (2024). The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment: (case study, home appliance consumers). Quarterly Journal of Advertising and sales management, 5(1), 265-294. asm.pgu.ac.ir/article_713899.html [Persian].
Stevens, J. (2002). Applied multivariate statistics for the social sciences (Vol. 4). Lawrence Erlbaum Associates Mahwah, NJ.
Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer–brand identification. International journal of research in marketing, 29(4), 406-418. doi.org/10.1016/j.ijresmar.2012.06.001
Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2019). Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels. Tourism Management, 71, 348-363.
Tynan, R. J., Naicker, S., Hinwood, M., Nalivaiko, E., Buller, K. M., Pow, D. V., Day, T. A., & Walker, F. R. (2010). Chronic stress alters the density and morphology of microglia in a subset of stress-responsive brain regions. Brain, behavior, and immunity, 24(7), 1058-1068. doi.org/10.1016/j.bbi.2010.02.001
Vigneron, F., & Johnson, L. W. (2004). Measuring brand luxury perceptions. The Journal of Brand Management, 11(6), 4.508-8.
Whang, J. B., Song, J. H., Choi, B., & Lee, J.-H. (2021). The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control. Journal of business research, 133, 275-284. doi.org/10.1016/j.jbusres.2021.04.057
Xu, J. B., Prayag, G., & Song, H. (2022). The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants: Findings from SEM and fsQCA. International Journal of Hospitality Management, 107, 103340. doi.org/10.1016/j.ijhm.2022.103340
Yeganeh, Z. A.-S. T. (2022). Examining the Effects of Brand Experience, Brand Image and Brand Trust on Brand Attachment and Purchase Intention (Study case: iPhone consumers in Iran). Journal of Interdisciplinary Studies in Marketing Management,, 5, 294-265. [Persian].
Yoo, J., & Park, M. (2016). The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands. Journal of business research, 69(12), 5775-5784. doi.org/10.1016/j.jbusres.2016.04.174
Youn, S., & Kim, S. (2019). Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance. Computers in human behavior, 98, 232-244. doi.org/10.1016/j.chb.2019.04.025
Ziaei ghochan atigh, N., Benesbordi, A. and Shooshi nasab, P. (2022). The Role of Social Media on Online Brand Community Identification and Loyalty of Mashhad Sports Club Customers. Sports Marketing Studies, 3(3), 67-38. doi: 10.22034/sms.2022.62414
Zhu, H., Zhou, Y., Wu, Y., & Wang, X. (2022). To smile or not to smile: The role of facial expression valence on mundane and luxury products premiumness. Journal of Retailing and Consumer Services, 65, 102861. doi.org/10.1016/j.jretconser.2021.102861
Zare, J. (2025). Modeling the Effect of Esports Spectators' Customer Experience on Purchase Intention toward Sponsoring Brands: The Mediating Role of Social Identification. Sports Marketing Studies, (), -. doi: 10.22034/sms.2025.144473.1532
