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The Role of 4E Dimensions in the Development of Water Sports and Recreation Tourism Resources on Kish Island | ||
| مطالعات بازاریابی ورزشی | ||
| دوره 6، شماره 3 - شماره پیاپی 23، مهر 1404، صفحه 86-105 اصل مقاله (1.62 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22034/sms.2025.142608.1431 | ||
| نویسندگان | ||
| Azizollah Farzipor1؛ Rouhallah Ershadi* 2؛ Jamshid Hemati3؛ BI BI Fakhrosadat Hashemi2 | ||
| 1Department of Sport Management, Ki.C., Islamic Azad University, Kish, Iran | ||
| 2Department of Physical Education and sport science, Bu.C., Islamic Azad University, Bushehr, Iran | ||
| 3Department of Physical Education and sport science, Be.C., Islamic Azad University, Behbahan, Iran | ||
| چکیده | ||
| The purpose of this study was to investigate the role of the 4E dimensions in developing water sports and recreational tourism resources on Kish Island. The research was applied in purpose and descriptive-survey in method. The statistical population consisted of employees from the Kish Free Zone Organization and the Kish Institute of Sports and Recreational Activities, selected through convenience sampling (N = 257). Data were collected using a researcher-designed questionnaire, whose face and content validity were confirmed by 11 experts in sports management. Reliability was assessed using Cronbach’s alpha and composite reliability coefficients. Data analysis was performed using SPSS version 25 and Smart PLS version 4. The results demonstrated that Experience (0.844), Esthetic Experience (0.913), Engagement (0.902), Advocacy Commitment (0.830), and Ubiquity (0.887) had significant impacts on the strategic development of sports tourism resources. These findings suggest that managers of sports and marine recreation centers must recognize and leverage these resources to improve performance. This study, by applying the 4E model innovatively, offers new insights into integrating experience, esthetics, engagement, advocacy, and ubiquity to foster the growth of water sports tourism on Kish Island. It highlights a dual achievement: enhancing service quality and supporting sustainable and strategic tourism development in the region. | ||
| کلیدواژهها | ||
| Kish Island؛ interaction؛ sports marketing؛ sports tourism؛ marine recreation | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 322 تعداد دریافت فایل اصل مقاله: 37 |
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