تبیین مؤلفه‌های خوانش لوگوی هواپیمایی ایران ‌ایر به‌مثابه‌ی پیرامتن ماندگار

References

Alessandri, S. (2015). Visual Identity: Promoting and Protecting the Public Face of an Organization. London: Routledge.

Andana, A., & Mahardika, H. (2017). Making sense of an airline’s logo makeover: The case of garuda Indonesia. In Competition and Cooperation in Economics and Business (pp. 149-155). Routledge.

Aronczyk, M. (2017). Portal or Police? The Limits of Promotional Paratexts. Critical Studies in Media Communication, 34(2), 119-111.

Brookey, R.& Gray, J. (2017). Not Merely Para. Critical Studies in Media Communicatio, 34 (2), 110-101.

Genette, G. (1997). Paratexts: Thresholds of interpretation. Cambridge: Cambridge University Press.

Genette, G. & Maclean, Marie. (1991). Introduction to the Paratext. New Literary History, (22) 2, 272-261.

Genette, G. (1997). Palimpsests: Literature in the second degree. United States University of Nebraska Press.

Graham, A. (2011). Intertextuality. London: Routledge.

Hackley, C.& Hackley, R. A. (2018). Paratextual Branding CCT 2018 final revised.  Consumer Culture Theory Conference. Denmark.

Huhne, M. (2015). Airline Visual Identity 1945-1975. Callisto Publishers GmbH.

Maden, D. (2013). The concept of brand culture: A qualitative analysis directed to Turkish airlines. Mediterranean Journal of Social Sciences, 4 (10), 42.

Thurlow, C. & Aiello, G. (2007). National Pride, Global Capital: A Social Semiotic Analysis of Transnational Visual Branding in The Airline Industry. Visual Communication, 6(3), 344-305.

Internet Resources:

URL1: http://onlogo.ir/filesDBs/imgIndexDB/2365_2139.jpg(1402/07/04)

URL2: http://www.photo-aks.com (1402/07/04)