واکاوی تاثیر فعالیت‌های بازاریابی مبتنی بر رسانه‌های اجتماعی بر تمایل مصرف‌کنندگان به پرداخت قیمت بالاتر و وفاداری به برند برای فناوری‌های الکترونیکی قابل حمل با نقش میانجی ارزش ویژه برند (مورد مطالعه: دانشجویان دانشگاه ارومیه)

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