شناسایی عوامل موثر بر خرید کالاهای لوکس توسط بومیان دیجیتال در شبکه های اجتماعی: رویکرد بیبلیومتریک

حقیقی‌نسب، منیژه؛ احدی، پری و حقدادی، الهام (1399) تأثیر پیوندهای اجتماعی بر پاسخ مصرف‌کنندگان به تبلیغات در شبکه‌های اجتماعی. مطالعات رفتار مصرف‌کننده، 7 (1)، 22- 46.

دهدشتی‌شاهرخ، زهره؛ تابش‌مقدم، محمد و فتاح‌ناصرآباد، سجاد (1400) مدل تأثیرگذاری تبلیغات شفاهی مشتری بر قصد خرید در شبکه‌های اجتماعی. مطالعات رفتار مصرف‌کننده، 8 (4)، 190- 160.

سنجری‌نادر، بهزاد؛ یاراحمدی، فتانه و بلوچی، حسین (1399) بررسی تأثیر جامعه برند مبتنی بر شبکه‌های اجتماعی بر بشارت برند از طریق تقویت اعتماد به برند. مطالعات رفتار مصرف‌کننده، 7 (2)، 24- 47.  

قناعت، نگار؛ رحیم‌نیا، فریبرز و کفاش‌پور، آذر (1401) تأثیر نقش میانجی‌گری تصویر احساسی و عملکردی برند بر روابط بین محتوای تبلیغات، پیشبرد فروش رسانه‌های اجتماعی و قصد رفتار مصرف‌کنندگان. مطالعات رفتار مصرف‌کننده، 9 (4)، 191- 173.   

محمدی، امین؛ وظیفه‌دوست، حسین؛ حمدی، کریم و حسین‌زاده‌لطفی، فرهاد (1401) تأثیر شبکه‌های اجتماعی بر روابط برند آنلاین: نقش تعدیل‌گری تجربه برند آنلاین. مطالعات رفتار مصرف‌کننده، 9 (3)، 198- 177.

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