آشفتگی ذهن خریدار: از خرید وسواس گونه و تکانشی، رفتار وسواسی/اجباری و درگیری ذهنی تا ناهماهنگی شناختی و پشیمانی از خرید

حاجی‌بابایی، حسین و اکبری، مهزیار (1402). نقش پلتفرم‌های استریم‌های آنلاین مبتنی بر رسانه‌های اجتماعی بر خریدهای بدون برنامه مصرف‌کنندگان با توجه به ویژگی‌های منبع ارتباط و محصول. رشد فناوری، 19 (75)، 71-58.

حاجی‌بابایی، حسین و اسماعیل‌پور، حسن (1397). واکاوی عشق به برند و بررسی تأثیر تداعی‌ها، رضایت و اعتماد بر عشق به برند. تحقیقات بازاریابی نوین، 8 (4)، 1-26.

حاجی‌بابایی، حسین؛ نورشرق، فاطمه و قبادی‌لموکی، تحفه (1403). مدلسازی قصد خرید در نسل زد. صنعت لاستیک ایران، 28 (112)، 89-107.

داوری، علی و رضازاده، آرش (1395). مدلسازی معادلات ساختاری با نرم‌افزار PLS. چاپ سوم، تهران، انتشارات جهاد دانشگاهی.

ترابی‌زنوز، سحر؛ فصل بهار، زهره؛ منعم، شادی؛ محمودعلیلو، مجید و پاک، راضیه (1400). رابطه مشکلات بین فردی با شدت نشانه‌های اختلال وسواسی جبری و اضطراب اجتماعی در افراد غیربالینی: نقش واسطه‌گری نشخوار فکری. پژوهش‌های کاربردی در علوم رفتاری، 13 (49)، 7-33.

قبادی‌لموکی، تحفه؛ قربانی، زانیار و حاجی‌بابایی، حسین (1401). درگیری مشتریان از طریق محتوای تولیدشده توسط شرکت در پلتفرم اینستاگرام بیمه نوین. مدیریت تبلیغات و فروش، 3 (3)، 459-487.

Albert, N., Merunka, D., & Valette-Florence, P. (2013). Brand passion: Antecedents and consequences, Journal of Business Research, 7(66), 904–909.

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.

AO, H. T., & Van NGUYEN, C. (2020). The reaction of Vietnam’s generation Z to online TV advertising. The Journal of Asian Finance, Economics and Business (JAFEB), 7(5), 177-184.

Awwad, R., Ibrahim, B., George, C., Hamdan, S., & Nair, K. (2023). Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level. Global Knowledge, Memory and Communication.

Agrawal, D. K. (2022). Determining behavioural differences of Y and Z generational cohorts in online shopping. International journal of retail & distribution management.

 Bagozzi, R. P.; Batra, R. and Ahuvia, A. C. (2016). Brand love: development and validation of a practical scale, Marketing Letters, 1(28), 1-14.

 Bergkvist, L. and Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love, Journal of brand management, 17(7), 504-518.

Banerjee, S., & Ghosh, A. (2022). Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia-Pacific Journal of Business Administration.

Batra, R., & Ahlota, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159–170.

Baker, M., & Hart, S. (2008). The marketing book. Routledge.

Bell, D. E. (1982). Regret in decision making under uncertainty. Operations Research, 30 (5), 961–981.

 Carroll, B.A. and Ahuvia, A.C. (20060.Some antecedents and outcomes of brand love, Marketing Letters, 17(2), 79-89.

 Chatterjee, S., Chaudhuri, R., Kumar, A., Wang, C. L., & Gupta, S. (2023). Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach. Journal of Business Research, 154, 113370.

Ching Chen, S. and Quester, P.G. (2015), The relative contribution of love and trust towards customer loyalty, Australasian Marketing Journal, 23(1), 13–18.

Chetioui, Y., & El Bouzidi, L. (2023). An investigation of the nexus between online impulsive buying and cognitive dissonance among gen Z shoppers: are female shoppers different? Young Consumers, 24(4), 406-426.

Coelhoso, P., Kalogeras, S., & Griffin, M. (2022). Factors Influencing Generation Z Emirati Females’ Following of Social Media Influencers in the UAE. Transnational Marketing Journal, 10(3), 681-700.

Das, L., & Kunja, S. R. (2024). Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers. Journal of Retailing and Consumer Services, 78, 103770.

Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59, 102345.

Davari, A., & Rezazadeh, A. (2016). Structural equation modeling with PLS software. (In Persian)

Faber, R. J., & O'Guinn, T. C. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19,459-469.

Faber, R. J., & O'Guinn, T. C. (1989). Classifying compulsive consumers: Advances in development of diagnostic tool. Advances in Consumer Research, 16, 738-744.

Frost, R. O., Steketee, G., & Williams, L. (2002). Compulsive buying, compulsive hoarding, and obsessive-compulsive disorder. Behavior therapy, 33(2), 201-214.

Fernandez-Lores, S., Crespo-Tejero, N., Fernández-Hernández, R., & García-Muiña, F. E. (2024). Online product returns: The role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance. Journal of Business Research, 174, 114462.

George, B. P., & Yaoyuneyong, G. (2010). Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers. Young Consumers, 11(4), 291-306.

Ghobadi Lamuki, T., Ghorbani, Z., & Hajibabaei, H. (2022). Engagement of customers through the content produced by the company on the Instagram platform of Novin Insurance. Journal of Advertising and Sales Management, 3(3). (In Persian)

Hermaren, V., & Achyar, A. (2018). The effect of firm created content and user generated content evaluation on customer-based brand equity. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 2(1), 86-100.

Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92–101.

Hajibabaei, H., Ghobadi Lamuki, T., & Akbari, M. (2023). Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store. Journal of Advertising and Sales Management, 4(3), 393-416.  

Hajibabei, H., & Akbari, M. (2023). An examination of the effects of online streaming platforms based on social media on consumers' impulsive purchases based on communication source characteristics and product features. (In Persian)

Hajibabaei, H., & Esmailpur, H. (2019). The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love. New Marketing Research Journal, 8(4), 1-26. (In Persian)

Hajibabaei, H., Noorshargh, F., & Ghobadi Lamuki, T. (2024). Modeling of Z Gen purchase intention, Iranian Rubber Magazine, 28(112), 89-107. (In Persian)

Hosseini, A., & Saraskanrood, Z. (2023). The gap between generations in impulse buying behavior for the context of social commerce. Journal of Business Administration Research, 15(34). 232-257.

Harmon-Jones, E. and Mills, J. (2019). An introduction to cognitive dissonance theory and an overview of current perspectives on the theory. Cognitive Dissonance: Reexamining a Pivotal Theory in Psychology, 2nd ed, 3-24.

Hoxha, V., & Zeqiraj, E. (2019). The impact of Generation Z in the intention to purchase real estate in Kosovo. Property Management, 38(1), 1-24.

Kotler, P. (2001). Marketing management, millenium edition. Prentice-Hall, Inc.

Kaden, R.J. (2006), Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money, Kogan Page.

Kim, E. J., Choi, C., & Tanford, S. (2020). Influence of scarcity on travel decisions and cognitive dissonance. Asia Pacific Journal of Tourism Research, 25(7), 721-735.

Korombel, A., & Ławińska, O. (2019). Building Relations with Generation Z as a Challenge for Social Customer Relationship Management Faced by Modern Enterprises-A Case of Generation Z Students. International Journal of Supply Chain Management, 8(4), 1019-1025.

 Lastovicka, J.L. and Sirianni, N.J. (2011). Truly, madly, deeply: consumers in the throes of material possession love, Journal of Consumer Research, 38(2),323-342.

Liao, T. H. (2017). Online shopping post-payment dissonance: Dissonance reduction strategy using online consumer social experiences. International Journal of Information Management, 37(6), 520-538.

Liao, T. H., & Keng, C. J. (2013). Online shopping delivery delay: Finding apsychological recovery strategy by online consumer experiences? Computers inHuman Behavior, 29(4), 1849–1861.

Langner, T.; Bruns, D.; Fischer, A. and Rossiter, J. (2014). Falling in love with brands: a dynamic analysis of the trajectories of brand love, Marketing Letters, 27(1),15-26.

Li, K., Chen, Y. and Zhang, L. (2020), “Exploring the influence of online reviews and motivating factors on sales: a meta-analytic study and the moderating role of product category”, Journal of Retailing and Consumer Services, Vol. 55, pp. 102-107

Lim, X. J., Cheah, J. H., Cham, T. H., Ting, H., & Memon, M. A. (2020). Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment. Asia Pacific Journal of Marketing and Logistics, 32(7), 1539-1563.

Majeed, S., Kim, W. G., & Ryu, K. (2022). Medical tourism and cognitive dissonance: exploring tourist choice behavior, post-choice pre-outcome regret, and visit intention. Journal of Quality Assurance in Hospitality and Tourism, pp. 1-31.

McElroy, S. L., Keck, P. E., Pope, H. G., Smith, J. M. R., & Strakowski, S. M. (1994). Compulsive buying: A report of 20 cases. Journal of Clinical Psychiatry, 55, 242-248

             Menon, B. (2017). Determinants of online purchase intention, towards firm generated content in Facebook. International Journal of Applied Marketing and Management, 2(2), 47-56.

Muhammad, A. S., Adeshola, I., & Isiaku, L. (2024). A mixed study on the “wow” of impulse purchase on Instagram: insights from Gen-Z in a collectivistic environment. Young Consumers, 25(1), 128-148.

Mohammadpour, Ahmad (2013). Qualitative Research Method: Anti-Method. Tehran: Sociologists Publications.

Nataraajan, R., & Goff, B. G. (l 991). Compulsive buying: Toward a reconceptualization. Journal of Social Behavior and Personality, 16, 307-328.

Nguyen Thi, B., Tran, T. L. A., Tran, T. T. H., Le, T. T., Tran, P. N. H., & Nguyen, M. H. (2022). Factors influencing continuance intention of online shopping of generation Y and Z during the new normal in Vietnam. Cogent Business & Management, 9(1), 2143016

Nugraha, Y. D., Permana, R. M. T., & Hadiarti, D. (2024). Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of SOR framework. Journal of Islamic Marketing, 15(2), 493-517.

Özyörük, H. E. (2022). What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness. International Journal of Consumer Studies, 46(3), 889-906.

Poulis, A., Rizomyliotis, I., & Konstantoulaki, K. (2018). Do firms still need to be social? Firm generated content in social media. Information Technology & People.

Persada, S. F., Dalimunte, I., Nadlifatin, R., Miraja, B. A., Redi, A. A. N. P., Prasetyo, Y. T., ... & Lin, S. C. (2021). Revealing the behavior intention of tech-savvy generation Z to use electronic wallet usage: A theory of planned behavior based measurement. International Journal of Business and Society, 22(1), 213-226.

Pillay, S. (2021). The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers. Acta Commercii, 21(1), 1-11.

Rook, D., & Fisher, R. J. (1995). Trait and normative aspects of impulsive buying behavior. Journal of Consumer Research, Vol. 22 No. 3, pp. 305-13.

Ranfagni, S. and Guercini, S. (2014). An interdisciplinary method for brand association research. Management Decision,52(4), 724-736.

Rothgerber, H. (2020). Meat-related cognitive dissonance: A conceptual framework for understanding how meat eaters reduce negative arousal from eating animals. Appetite, 146, Article 104511. https://doi.org/10.1016/j.appet.2019.104511

Ridgway, N.M., Kukar-Kinney, M. and Monroe, K.B. (2008). An expanded conceptualization and a new measure of compulsive buying. Journal of Consumer Research, Vol. 35 No. 4, pp. 622-639.

Rokonuzzaman, M., Iyer, P., Harun, A., 2021. Return policy, No joke: an investigation into the impact of a retailer’s return policy on consumers’ decision making. J. Retailing Consum. Serv. 59, 102346

 Sarkar, A. (2014). Brand love in emerging market: a qualitative investigation, Qualitative Market Research: An International Journal,17(4), 481-494.

Sameeni, M. S., Ahmad, W., & Filieri, R. (2022). Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode. Journal of Business Research, 141, 137-150.

Sharifi, S., & Esfidani, M. (2014). The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance. International journal of retail & distribution management, 42(6), 553-575.

Shin, H., Eastman, J., & Li, Y. (2022). Is it love or just like? Generation Z’s brand relationship with luxury. Journal of Product & Brand Management, 31(3), 394-414.

Schapsis, C., Chiagouris, L., & Wingate, N. (2024). Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping. Journal of Product & Brand Management.

Thangavel, P., Pathak, P., & Chandra, B. (2022). Consumer decision-making style of gen Z: A generational cohort analysis. Global Business Review, 23(3), 710-728.

Torabi Zonouz, S., Faslebahar, Z., Monem, S., Mahmoud Alilou, M & Pak, R. (2021). The relationship between interpersonal problems and symptoms of social anxiety disorder and obsessive-compulsive disorder in nonclinical individuals: the mediating role of rumination, Sciences Behaviora, 49(13), 7-33. (In Persian)

Thach, L., Riewe, S., & Camillo, A. (2020). Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations. International Journal of Wine Business Research, 33(1), 1-27.

Unala, S., & Aydn, H. (2013). An Investigation on the Evaluation of the Factors Affecting Brand Love, Procedia - Social and Behavioral Sciences ,8(92), 76 – 85.

Weingarten, N., & Lagerkvist, C. J. (2023). Can images and textual information lead to meat avoidance? The mediating role of cognitive dissonance. Food Quality and Preference, 104, 104747.

Wahyuningsih, Nasution, H., Yeni, Y. H., & Roostika, R. (2022). A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom. Cogent Business & Management, 9(1), 2105585.

Vlašić, G., Keleminić, K., & Šubić, R. (2022). Understanding drivers of consumer loyalty in the banking industry: A comparative study of generation z individuals exhibiting high vs. low financial literacy. Management: Journal of Contemporary Management Issues, 27(1), 213-235.

Zeelenberg, M. (1999). Anticipated regret, expected feedback and behavioral decision making. Journal of Behavioral Decision Making, 12(2), 93–106.