بررسی تاثیر بازاریابی سبز بر نیات رفتاری مصرف کنندگان برندهای ورزشی با نقش میانجی مسئولیت اجتماعی و ترجیح برند

Akbari, M., AlTae, S. H., & SadeghPour, H. (2015). The impact of green marketing on customer buying with the role of corporate social responsibility mediator and product image. Monthly Journal of Business Studies, 13(72): 30-40 [In Persian].

BahrainiZadeh, M., Nosrat Abadi, S., & Shakeri, S. (2014). Green Marketing Role in Corporate Social Responsibility: Developing a Conceptual Model, International Management Conference, 1-11 [In Persian].

Banerjee, S. B. (2017). Corporate environmentalism and the greening of strategic marketing: Implications for marketing theory and practice. In Greener Marketing. 16-40.

Bashirpour, M., & Mohammadian, M. (2019). Identify and rank the factors affecting people's desire to buy green goods. Business Reviews, 17 (97): 20-32.

Chen, Y. S. (2011). Green organizational identity: sources and consequence. Management Decision, 49(3): 384-404.

Cutler, P. H. (2001). Armstrong Principles of Marketing, Translation by Bahman Forouzandeh, Educated Publications, Isfahan.

Ebrahimi, A., Alawi, S. M., & Pourmanddi, E. (2016). The Effect of Cognitive Social Responsibility on Fame, Customer Identity and Brand Shopping Intent (Case Study: Golestan Co). Journal of Business Management, 8(3): 479-502 [In Persian].

Ebrahimi, A., & Alawi, S. M. (2016). The Effects of Social Responsibility Behaviors, Using the Design of the Fourth Party, the Perspective of Business, 30: 13-31 [In Persian].

Elahi, M., & Yaghoobi, R. (2001). Introducing Green Marketing Tools and Their Impact on Consumer Purchasing Behavior, Improvement Management Studies, 21(6): 167- 186 [In Persian].

Freeman, R.E., Wicks, A. C., & Parmar, B. (2004). Stakeholder theory and “the corporate objective revisited”. Organization science, 15(3): 364-369

Haghshenas, F., Safarzadeh, H., & Hajj Molla'ali, Z. (2012). The effect of brand preferences on customer purchasing decisions, management and business journal, 19: 45-65 [In Persian].

Hossieni, A., SHirkhodaie, M., & Abasi, A. (2017). Effective Factors on Consumer Shopping Behavior with Green Brand Preference, Journal of Business Management Perspective, 30: 110-125 [In Persian].

Javanmard, H., & Mardani, A. (2000). Effects of Quality of Electronic Services and Electronic Satisfaction on Customer Behavioral Needs in Internet Shopping, Case Study: (Iran Petrochemical Commerce Company), Management Research, 3(7): 121- 147 [In Persian].

Khalifa, M., Abbasi, A., Kazemi, M., & Sami Zadeh, M. (2019). Theoretical Modeling of the Effect of Green Consumers' Doubts on Green Purchasing Behavior and Intention, Business Management, 11 (4): 825-849.

Lee, G. G., & Lin, H. F. (2005). “Customer perceptions of e-servicequality in online shopping”, International Journal of Retail &Distribution Management, 33 (2): 161-76.

Mathur, S., & Valecha, R. (2018). Khanna V. A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry. International Journal for Advance Research and Development, 3(1): 286-290.

Memaryan, E., & Azargon, M. (2015). The Effect of Social Responsibility and Brand Perceived Quality on Brand Preference in Mellat Bank Branches in Babel, National Conference on Financial Innovation and Financial Development, Babol, Islamic Azad University of Babol, https://www.civilica.com/Paper-FIFD01-FIFD01_045.html. [In Persian].

Mohamadpoor, H., & Hossieni, M. (2015). The Effect of Oral-to-mouth Advertising and Green Marketing on Customer Behavioral Needs at Trade Bank of Ardebil, Second International Conference on Management, Accounting and Economics, Tehran, Salihan Institute of Higher Education, Tehran University, https://www.civilica.com/Paper-ACONF02-ACONF02_111.html, 2015 [In Persian].

Poolthong, Y., & Mandhachitara, R. (2009).  Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking. International Journal of Bank Marketing, 27(6): 408-427.

Porter, M. (2006). Kramer M. Strategy and society: The link between competitive advantage and corporate social responsibility. Harward Business Review, 85 (12): 78-92.

Pride, W.M., & Ferrell, O. C. (1983). Marketing: Basic concepts and decisions.  Houghton Mifflin Compan.

Rahbar, E., & AbdulWahid, N. (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business strategy series, 12(2): 73-83.

Rahman, K. M., & Haque, M. (2011). Exploring price sensitivity of a green brand: a consumers’ perspective. World Review of Business Research, 1(2): 84-97.

Rezaee, H., & KHashoee, R. (2016). Analysis of the Effect of Corporate Social Responsibility on Consumer Behavioral Needs (A Viewpoint of Customers at Gitipost Company in Isfahan), Third International Green Economy Conference [In Persian].

Rezaiean, A. (2003). Basics of Organizational Behavior, Sublicensee, Sixth Edition, [In Persian].

Saari, U. A., Fritz, M. M., & Mäkinen S. J. Baumgartner R. J. (2018). Designing Green Marketing across Industries: A Conceptual Framework and Implications for Consumers and Transdisciplinary Research. In Handbook of Sustainability Science and Research, 581-596.

Samadi, M., Hajipoor, B., & Farsi Zadeh H. (2006). Failure to provide services, service recovery strategies and their impact on consumer behavior, Journal of Business Management, 1(71): 1- 25 [In Persian].

Yavar, A., & Bikzadeh, J. (2016). Investigating the Effect of Using Green Marketing Strategy on Customer Preference in Purchasing and Consumer Loyalty to the Green Household Product Brand, Value Management Chain, 2 (6): 21 - 34 [In Persian].

Yavari, A., & Beykzad, J. (2018). Investigating the effect of using green marketing strategy on customers' preference in buying and consumer loyalty to the brand of green home products. Two Quarterly Journal of Value Chain Management, 2 (6): 21-34.