رابطه بازی وارسازی، درگیری با برند و ارزش برند از منظر مشتریان

References

Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2020). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53, 101767.‏

Badie, F., Mehrani, H., Didekhani, H., & Samiei, R. (2021). Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y. Consumer Behavior Studies, 8 (2), 48-73. (In Persian)

Bogost, I. (2010). Persuasive games: The expressive power of videogames. mit Press.‏

Deterding, S. (2011) Situated motivational affordances of game elements: a conceptual model. CHI, Vancouver, Canada, 7-12 May 2011.

Epstein, Z. (2013). Enterprise gamification for employee engagement. Ithaca College.‏

Farmani, M., Ghaffari, M., & Zandi N.M. (2019). Investigating the features of the website in the field of gaming with a focus on mediating roles of user experience and attitude (Case study: Digikala). Human interaction and information. 6 (1), 34-51. (In Persian)

Gatautis, R., Banytė, J., Piligrimienė, Ž., Vitkauskaitė, E., & Tarutė, A. (2016). The impact of gamification on consumer brand engagement. Transformations in business & economics, 15, 173-191.‏

Gentes, A., Guyot-Mbodji, A., &  Demeure, I. (2010). Gaming on the move: Urban experience as a new paradigm for mobile pervasive game design. Multimedia Systems, 16, 43e55.

Ghafari, M., Ranjbarian, B., & Fathi, S. (2017). Developing a brand equity model for tourism destination. International Journal of Business Innovation and Research, 12(4), 484-507.‏

Ghanbari, H., Similä, J., & Markkula, J. (2015). Utilizing online serious games to facilitate distributed requirements elicitation. Journal of Systems and Software, 109, 32-49.‏

Gómez, M., Lopez, C., & Molina, A. (2019). An integrated model of social media brand engagement. Computers in Human Behavior, 96, 196-206.‏

Hamari, J., & J. Tuunanen, (2014), Player types: A metasynthesis”, Transactions of the Digital Games Research Association, 1(2), 29-53.

Harwood, T., & Garry, T. (2015). An investigation into gamification as a customer engagement experience environment. Journal of Services Marketing.‏

Hatami, K. (2019). The effect of Gamification on the purpose of interaction and brand attitude. Pars Manager, 5 (15), 87-96. (In Persian)

Högberg, J., Shams, P., & Wästlund, E. (2019). Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising. Journal of Retailing and Consumer Services, 50, 298-304.‏

Hsu, C. L., & Chen, M. C. (2018). How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role. Technological Forecasting and Social Change, 132, 118-129.‏

Hsu, C. L., & Lu, H. P. (2007). Consumer behavior in online game communities: A motivational factor perspective. Computers in Human Behavior, 23(3), 1642-1659.‏

Huang, B., Hwang, G. J., Hew, K. F., & Warning, P. (2019). Effects of gamification on students’ online interactive patterns and peer-feedback. Distance Education, 40(3), 350-379.‏

Hunter, D., & Werbach, K. (2012). For the win (Vol. 2). Philadelphia, PA, USA: Wharton digital press.‏

Huotari, K., & Hamari, J. (2017). A definition for gamification: anchoring gamification in the service marketing literature. Electronic Markets, 27(1), 21-31.‏

Khalilnejad, Sh., Rezaian Astaneh, M., Ghanbari, M. (2020). The relationship between Gamification and brand creation through the mediation of a sustainable business model in platforms. Journal of Brand Management, 7 (23), 87-127. (In Persian)

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.‏

Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.‏

Lee, M. K., Cheung, C. M., & Chen, Z. (2005). Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation. Information & management, 42(8), 1095-1104.‏

Nicholson, S. (2015). A recipe for meaningful gamification. In Gamification in education and business (1-20). Springer, Cham.‏

Nobre, H., & Ferreira, A. (2017). Gamification as a platform for brand co-creation experiences. Journal of Brand Management, 24(4), 349-361.‏

Obilo, O. O., Chefor, E., & Saleh, A. (2021). Revisiting the consumer brand engagement concept. Journal of Business Research, 126, 634-643.‏

Ozturk, A. B., Bilgihan, A., Nusair, K., & Okumus, F. (2016). What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience. International Journal of Information Management, 36(6), 1350-1359.‏

Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet research.‏

Pour, M. J., Rafiei, K., Khani, M., & Sabrirazm, A. (2021). Gamification and customer experience: the mediating role of brand engagement in online grocery retailing. Nankai Business Review International.‏

Ramayah, T., Ma’ruf, J. J., Jantan, M., & Osman, M. (2002, October). Technology Acceptance Model: is it applicable to users and non users of internet banking. In The proceedings of the international Seminar, Indonesia-Malaysia, the role of harmonization of Economics and business discipline in global competitiveness, Banda Aceh, Indonesia (pp. 14-15).

Rodrigues, L. F., Costa, C. J., & Oliveira, A. (2013, July). The adoption of gamification in e-banking. In Proceedings of the 2013 international conference on information systems and design of communication (pp. 47-55).‏

San Martín, H., Herrero, A., & García de los Salmones, M. D. M. (2019). An integrative model of destination brand equity and tourist satisfaction. Current issues in tourism, 22(16), 1992-2013.‏

Scheiner, C., Haas, P., Bretschneider, U., Blohm, I., & Leimeister, J. M. (2017). Obstacles and challenges in the use of gamification for virtual idea communities. In Gamification (pp. 65-76). Springer, Cham.‏

Seaborn, K., & Fels, D. I. (2015). Gamification in theory and action: A survey. International Journal of human-computer studies, 74, 14-31.‏

Shuib, L., Shamshirband, S., & Ismail, M. H. (2015). A review of mobile pervasive learning: Applications and issues. Computers in Human Behavior, 46, 239-244.‏

Sigala, M. (2015). The application and impact of gamification funware on trip planning and experiences: the case of TripAdvisor’s funware. Electronic markets, 25(3), 189-209.‏

Storey, C., & Larbig, C. (2018). Absorbing customer knowledge: how customer involvement enables service design success. Journal of Service Research, 21(1), 101-118.‏

Stukalina, Y., & Pavlyuk, D. (2021). Using customer-based brand equity model in the higher education context: simulating the current university’s brand. Business, Management and Economics Engineering, 19(2), 272-288.‏

Tasci, A. D. (2018). Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands. Tourism management, 65, 143-159.‏

Tsai, C. C., & Chang, C. H. (2007). The effect of physical attractiveness of models on advertising effectiveness for male and female adolescents. Adolescence, 42(168), 827-837.‏

Van Roy, R., & Zaman, B. (2019). Unravelling the ambivalent motivational power of gamification: A basic psychological needs perspective. International Journal of Human-Computer Studies, 127, 38-50.‏

Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information systems research, 11(4), 342-365.‏

Verma, P. (2021). The effect of brand engagement and brand love upon overall brand equity and purchase intention: A moderated–mediated model. Journal of Promotion Management, 27(1), 103-132.‏

Xi, N., & Hamari, J. (2019, January). The relationship between gamification, brand engagement and brand equity. In Proceedings of the 52nd Hawaii International Conference on System Sciences.‏

Xi, N., & Hamari, J. (2020). Does gamification affect brand engagement and equity? A study in online brand communities. Journal of Business Research, 109, 449-460.‏

Xu, F., Buhalis, D., & Weber, J. (2017). Serious games and the gamification of tourism. Tourism management, 60, 244-256.‏

Yang, M., Roskos-Ewoldsen, D. R., Dinu, L., & Arpan, L. M. (2006). The effectiveness of" in-game" advertising: Comparing college students' explicit and implicit memory for brand names. Journal of Advertising, 35(4), 143-152.‏

Yang, Y., Asaad, Y., & Dwivedi, Y. (2017). Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior, 73, 459-469.‏

Zichermann, G., & Cunningham, C. (2011). Gamification by design: Implementing game mechanics in web and mobile apps. " O'Reilly Media, Inc.".‏