تعیین ارتباط بین تجربه برند و وفاداری به برند و نقش تعدیل‌کننده متغیرهای جمعیت شناختی (مورد مطالعه: مشتریان مجموعه پارک‌های آبی مشهد)

Alloza, A. (2008). “Brand engagement and brand experience at BBVA, the transformation of a 150 years old company”. Corporate Reputation Review. 11(4): 371-379.

Babiak, K., & Wolfe, R. (2009). Determinants of corporate social responsibility in professional sport: Internal and external factors. Journal of sport management. 23(6): 717-742.

Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing. 73, 52-68.

Bridges, S., Keller, K.L., & Sood, S. (2000). Communication strategies for brand extensions: Enhancing perceived fit by establishing explanatory links. Journal of Advertising. 29(4): 1-11.

Bristow, D.N., & Sebastian, RJ. (2001). Holy cow! Wait’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans. Journal of Consumer Marketing. 18(3): 256-275.

Brown, T.J., & Dacin, PA. (1997). The company and the product: Corporate associations and consumer product responses. Journal of marketing. 61(1): 68-84.

Chinomona, R. (2016). Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa. African Journal of Economic and Management Studies. 7(1): 124-139.

Ebrahimi, A., Alavi, S.M., & Najafi Sayahroodi, M. (2014). The Effect of Brand Benefits on Customer Satisfaction and Behavioral Loyalty to Brand (Case Study: Pars Caspian Brand). Iranian Management Science Quarterly. (35) 9: 144-113. (In Persian)

Filo, K., Funk, D.C., & Alexandris, K. (2008). Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness. International Journal of Sport Management and Marketing. 3(1-2): 39-57.

Gladden, J.M., & Funk, DC. (2002). Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport. Journal of Sport management, 16(1): 54-81.

Jacoby, J. (1971). "Model of multi-brand loyalty. Journal of advertising research. 11(3): 25-31.

Jalalifarahani, M. (2014). “The Effect of Selected Elements of Marketing Mix on Brand Value in Sport Services”. Applied Research in Sport Management. 2(6): 11-20. (In Persian)

Kapferer, JN. (2008). “The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers”.

Kim, S. (2019). Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers. International Journal of Hospitality Management. 77: 169-177.

Kotler, P., & Keller, KL. (2011). “A framework for marketing management. Prentice Hall”.

Mathew, V., & Thomas, S. (2018). Direct and indirect effect of brand experience on true brand loyalty: role of involvement. Asia Pacific Journal of Marketing and Logistics. 30(3): 725-748.

Mellens, M., Dekimpe, M.G., & Steenkamp, J. (1996). “A review of brand-loyalty measures in marketing”. Tijdschrift voor economie en management. 41(4): 507-533.

Mittal, V., & Kamakura, WA. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of marketing research. 38(1): 131-142.

Moody, D., Mirkazami, S.A., & Vahdani, M. (2016). Relationship between Brand Features and Brand Loyalty in Sport Shoes. Contemporary Research in Sport Management. 5(9): 61-71. (In Persian).

Saaksjarvi, M., & Samiee, S. (2011). Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time. Journal of interactive marketing. 25(3): 169-177.

Sahin, A., Zehir, C., & Kitapçı, H. (2011). “The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands”. Procedia-Social and Behavioral Sciences. 24: 1288-1301.

Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer–brand identification. International journal of research in marketing. 29(4): 406-418.

Touzani, M., & Temessek, A. (2009). “Brand loyalty: Impact of cognitive and affective variables”.

Walter, N., Cleff, T., & Chu, G. (2013). Brand experiences influence on customer satisfaction and loyalty: a mirage in marketing research. International journal of Management Research and Business strategy. 2(1), 130-144.

Yee, R.W., Yeung, A.C., & Cheng, TE. (2010). An empirical study of employee loyalty, service quality and firm performance in the service industry. International Journal of Production Economics. 124(1): 109-120.