بررسی تأثیر موقعیت رفتار مصرف‌کننده بر واکنش های رفتاری با میانجی ‌گری ارزش ادراک شده و پاسخ‌های هیجانی (مورد مطالعه: مصرف‌کنندگان روغن لادن در شهر تهران)

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