1.

The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent

صفحه 1-14
Sajjad Pashaie؛ Mohana Nasirpour

2.

Women-centric marketing: A model for pink branding in sports equipment

صفحه 15-31
ghasem zarei؛ Golsum Akbari Arbatan

3.

Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises

صفحه 32-44
Amin Pourgholi؛ Hossain Eydi؛ Farshid Keshavarz

4.

Implementation of Blue Ocean Strategy in Gymnastics Clubs

صفحه 45-60
Mohammad khalili khezrabadi؛ Mohammad Kashef؛ Mehrdad Moharramzadeh

5.

Structural Interpretive Model of Determining Factors in Social Media Marketing for E-Sport Businesses

صفحه 61-77
Ziba Mohammad Rezaei؛ Korosh Veisi؛ Samira Aliabadi؛ Mohsen Esmaeili

6.

Analysis of Improving Economic Governance in the Country's Sports Based on Marketing Factors

صفحه 78-92
Vahid Rajabi؛ Mohammad Soltan Hosseini؛ Mina Mostahfezian

7.

The effect of E-Commerce Platforms with the Mediating Role of Customer-related Factors on Sportswear Purchase Intention

صفحه 93-108
Ali Ghonouei؛ Mohammad Hematinezhad؛ Mehrali Hemmatinezhad


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب