1.

Designing a Leading Digital Marketing Excellence Model in the Sports Industry with a Focus on Digital Transformation

صفحه 1-12
Morteza Rezaei؛ Nahid Ghavi Panjeh؛ Morad Roumyani؛ Benin Azarnoush

2.

The Effect of Brand Social Identity and Narrative Branding on Consumer Behavioral Intentions: The Mediating Role of Brand Image in Selected Luxury Sports Clubs in Tehran

صفحه 13-26
Amir Moradi Niknam؛ Sadegh Fatahi Milasi

3.

Development of a Model for the Obstacles to Marketing Adventure Sports Tourism in Iran

صفحه 27-47
Javad Ghasempour؛ Mohamad Pourkiani؛ Mohammad Hossein Ghorbani

4.

Revealing Trends in Olympic Games Marketing: A Bibliometric Perspective

صفحه 48-65
Sajjad Pashaie؛ Hamed Golmohammadi

5.

Providing a Conceptual Model to Counteract Brand Decline in Professional Sports Clubs in Iran

صفحه 66-76
Narges Rafiei؛ Ghasem Rahimi؛ Mohammad Soltan Hosseini

6.

The impact of customer experience and engagement on sports tourism destination with an experiential marketing approach of sports events in Iran

صفحه 77-99
Sara Yazdanpanah؛ Mirhasan Seyyed Ameri؛ Roghayeh Sarlab

7.

The Effect of Click and Brick Strategy on Consumer Behavior in Sports Clubs

صفحه 100-112
Mosab Khosravi؛ Sardar Mohammadi


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب