1.

Interpretive structural modeling of the influential influence of social media on sports tourist behavior

صفحه 1-24
Zahra Vakili Ghahani؛ Mahvash Noorbakhsh؛ Abbas Khodayari؛ Parivash Noorbakhsh

2.

Identifying the factors influencing the role of capacity management in the supply chain of sports tourism services

صفحه 25-49
Reza Shahbazi؛ Mohammad Rasoul Khodadadi؛ Yaghob Badri Azarin؛ Rahim Heydari Chianeh

3.

The Relationship between Cultural Values and Purchasing Behavior of Clothing Customers Considering the Mediating Role of Brand Choice (Case Study: Technique Sportswear in Khuzestan)

صفحه 50-68
Negar Bandani؛ Hossein Poursoltani Zarandi؛ Reza Shajie

4.

The Impact of Electronic Word-of-Mouth (eWOM) Marketing on Brand Equity in Sports Businesses

صفحه 69-84
Sadaf Hesari؛ Reza Jalili Niko؛ Samad Fattahi

5.

The Impact of Sports Sponsorship on Brand Equity: A Study of Rightel, Irancell and Hamrahe Aval Mobile Network Operators

صفحه 85-99
Amir Mohammad Nasiri؛ Afshar Noori Ravesh؛ Habib Honari

6.

Providing Appropriate Strategies for the Financial Independence of Professional Private Sports Clubs

صفحه 100-118
Reza Nazari؛ Elham Moradi؛ Atousa Ghaseminezhad Dehkordi

7.

Business Model Analysis of Sports Trading Cards (Case Study: Kimdi)

صفحه 119-137
Mehdi Rasooli؛ Parastoo Ghodsi


سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب