- Abdolahinia, Ali., Maadani, Mohammad Reza., & Radmand, Golnar. (2010). Pictorial Warning Labels and Quit Intention in Smokers Presenting to a Smoking Cessation Clinic, Tanaffos, 9 (4), 48-52.
- Anderws, J., Craig. R., Netemeyer, K., Jeremey, B. S. (2014). How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting. Journal of Marketing Research, 51 (2), 165-183.
- Hartmann, P., Apaolaza, V., &Alija, Patxit. (2013). Nature imagery in advertising Attention restoration and memory effects. International Journal of Advertising, 32 (2).
- Kees, J., Scot, B. J. Craig, A., & John, K. (2010). Understanding how graphic pictorial warnings work on cigarette packaging. Journal of Public Policy & Marketing, 29 (2), 265-76.
- Kisielius, J., & Brian, S. (1984). Detecting and Explaining Vividness Effects in Attitudinal Judgments, Journal of Marketing Research, 21 (February), 54–64.
- McCool. J., Webb. L., Cameron, L. D., & Hoek. J. (2012). Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents?" Social Science & Medicine, 74, 1269-1273.
- Miller, CL., Hill, DJ., Quester, PG., & Hiller, JE. (2009). Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number. Tob Control, 18, 235-7.
- Mitra, G., & Ray, A. (2014). The Impacts of Materialistic Value and Advertisements of Different Product Category on the Advertising Appeals Effectiveness among Consumers in Kolkata, Asian Journal of Management Sciences, 2 (05), 05-09.
- Nabi, R. L., Roskos-Ewoldsen, D., & Carpentier, F. D. (2008). Subjective Knowledge and Fear Appeal Effectiveness: Implications for Message Design. Health Communication, 23 (2), 191-201
- Netemeyer, G., Burton, R., Andrews, R., Craig, J., & Kees, J. (2016). Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs. Journal of Public Policy & Marketing, 35 (1), 124-143.
- Vardi pour, H., Heydarnia, A., Kazem nejad, A., Shafiei, F., & Azad fallah, P. (2006). Application of fear-provoking theories in preventing substance abuse among male high school students in Tehran. Journal of Hamadan University of Medical Sciences & Health Services, 13 (3).
- Aghamollahi, A., Madani, T., & Ghanbarnejad, A. (2013). A survey of smokers' attitudes and reactions to health warnings about cigarette packets.
- Andrews , J.C., Mays , D., & Netemeyer , R. (2018). Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility, Nicotine & Tobacco Research.
- Bansal-Travers, M., Hammond, D., Smith, P., & Cummings, M. (2011). The impact of cigarette pack design, descriptors, and warning labels on risk perception in the U.S. American Journal of Preventive Medicine, 40 (6), 674–82.
- Bansal-Travers, M., Hammond, D., Smith, P., & Michael Cummings, K. (2011). The impact of cigarette pack design, descriptors, and warning labels on risk perception in the U.S. American Journal of Preventive Medicine, 40 (6), 674–82.
- Biener, L., Ming, J., Gilpin, EA., & Albers, AB. (2004). The Impact of Emotional Tone, Message and Broadcast Parameters in Youth Anti-Smoking Advertisements. Journal of Health Communication, 9 (3), 259–74.
- Christopher, B., Scot, B., & Elizabeth Howlett. (2017). The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions. Journal of Public Policy & Marketing: Spring, 36 (1), 54-69.
- Farhangi, A., Firozian, M., & mousavian, A. (2009). Effectiveness of Iranian National Gas Company advertising in order to optimize consumption, Journal of Marketing Management, 4 (7).
- Filip, K., & Armstrong, G. (2009). Marketing principles. Translation by Bahman Fotozandeh, Tehran, Amokhteh Publishing.
- Gallopel, M., Gabriel, P., Marine, L., Rieunier, S., &Urien, B. (2011). The use of visual warnings in social marketing: The case of tobacco, Journal of Business Research, 64 (1),7-11.
- Gilmore, A. B., & Greg, H. (2014). E-Cigarettes: Threator Opportunity?”European Journal of Public Health, 24 (4),532–33.
- Hammond, D, T., Fong, G., McNeill, A., Borland, R., & Michael, C. K. (2006). Effectiveness of cigarette warning labels in informing smokers about the risks of smoking: findings from the International Tobacco Control (ITC) Four Country Survey, 15 (3), 19-25.
- Kees J, Burton S, Andrews JC, Kozup J. (2006). Tests of graphic visuals and cigarette package warning combinations: implications for the framework convention on tobacco control. Journal of Public Policy and Marketing, 25 (2), 212–23.
- Ki Youn, K., & Bong Gyou L. (2015). Marketing insights for mobile advertising and consumer segmentation in the cloud era: A Q–R hybrid methodology and practices. Technological Forecasting & Social Change, 91,78–92.
- Malouff, M., John, JD., Emmerton, J., Ashley, S., & Schutte, N. (2013). Changes in Smoking Level after Viewing Graphic Cigarette Warnings: Preliminary Findings. The American Journal on Addictions, 22 (4), 388–390
- Mays, D., Niaura, S., Raymond, E., Douglas, W., Hammond, D., Luta, G., & Ptercyak, K. (2015). Cigarette packaging and health warnings: the impact of plain packaging and message framing on young smokers. tobacco control, 1 (4).
- O’Hegarty, M., Pederson, l., Nelson, D., Mowery, P., Gable, J., & Wortley, P. (2006). Reactions of Young Adult Smokers to Warning Labels on Cigarette Packages. American journal of preventive Medicine, 30 (6), 467- 473
- Phua, J. (2018). E-Cigarette Marketing On Social Networking Sites. Journal of Advertising Research, 58 (4).
- Purmehdi, M., Legoux, R., Carrillat, F., & Sylvain, S. (2017). The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies. Journal of Public Policy & Marketing, 36 (1), 36-53.
- Ramazankhani, A., Sarbandi, F., Masjedi, MR., & Heydari, G. (2010). Smoking Habits of AdolescentStudent in Tehran. Tanaffos, 9 (2),33-42.
- Rayner, E., Baxter, Stacey. M., Ilicic, J. (2014). Smoker’s recall of fear appeal imagery: Examining the effect of fear intensity and fear type. Australasian Marketing Journal, 23 (1), 61-66.
- Rogers, R. W. (1983). Cognitive and physiological processes in fear appeals and attitude change: A revised theory of protection motivation. In J. T. Cacioppo & R. E. Petty (Eds.), Social psychophysiology, 153–176, New York: Guilford.
- Romer, D., & Patrick, J. (2001). Advertising, SmokerImagery, and the Diffusion of Smoking Behavior, in Smoking: Risk, Perception, and Policy, P. Slovic, ed. Thousand Oaks, CA:Sage Publications, 127–55.
- Rooke, S., John, M., & Jan, C. (2012). Effects of repeated exposure to a graphic smoking warning image. Current Psychology, 31 (3), 282-290.
- Serrat O. (2010). The future of social marketing. Washington, DC: Asian Development Bank.
- T Fong, G., Hommond, D., & Hitchman, S. (2009). The impact of pictures on the effectiveness of tobacco warnings. Bull World Health Organ, 87: 640- 643.
- Thrasher, J., Hammond, D. T., Fong, G., & Arillo-Santillán, E. (2007). M. Smokers' reactions to cigarette package warnings with graphic imagery and with only text: a comparison between Mexico and Canada, 49.
- Veer, E., Rank, T. (2012). Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels. Journal of Consumer Behaviour, 11 (3), 225–233.
- Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Health Education & Behavior, 27, 591–615.
|
