نقش ارتباطات بازاریابی یکپارچه در دلبستگی عاطفی به برند و رفتار مصرف کنندگان

ایزدپرست، لیلا؛ اسماعیلی، محمدرضا و منوچهری، جاسم (1398). نقش ارتباطات بازاریابی یکپارچه (IMC) در رفتار خرید مصرف‌کنندگان کتاب‌های ورزشی در ایران. فصلنامه علمی-پژوهشی پژوهش­های کاربردی در مدیریت ورزشی، 7 (4)، 11-20.

خدادادحسینی، حمید؛ سمیعی، نیلوفر و احمدی، پرویز (1397). تأثیر بازاریابی رسانه‌های اجتماعی بر رفتار مصرف‌کنندگان؛ بررسی نقش ارزش ویژه برند، کیفیت رابطه برند و نگرش نسبت به برند، مطالعات رفتار مصرف‌کننده، 5 (1)، 37-59.

ذاکریان، علیرضا؛ جلالی‌فراهانی، مجید و تکلی، همیلا (1398). بررسی تأثیر عوامل تبلیغات اینترنتی در رفتار مصرف‌کنندگان ورزشی، نشریه مدیریت ورزشی، 11(1)، 107-118.

رضوانی، مهران و خدادادحسینی، سیدحمید (1387). طراحی مدل ارتباطات یکپارچه بازاریابی فازی (مطالعه موردی: صنعت تولید تجهیزات پزشکی و ورزشی). 7 (29)، 137-89.

سرمدسعیدی، سهیل و عبدالهی‌بجستانی، امیر (1394). شناسایی و اولویت‌بندی ابزارهای ارتباطات بازاریابی یکپارچه (IMC) در صنایع غذایی با استفاده از تکنیک AHP-FUZZY (صنایع غذایی دینا)،مدیریت بازاریابی، 10 (29)، 85-100.

سیدصالحی، سیدعلیرضا و کاظمی، مهناز (1394). عوامل موثر بر رفتار انتخابی مصرف‌کننده با توجه به محصولات سبز مبتنی بر تئوری ارزش مصرف،مدیریت بازاریابی، 10 (26)، 75-92.

طباطبایی‌نسب، سیدمحمد و پریش، فاطمه (1394). بررسی نگرش به تبلیغات مصرف‌کنندگان جوان، کاوش‌های مدیریت بازرگانی، 7 (13)، 1-23.

محمدشفیعی، مجید؛ رحمت‌آبادی، یزدان و سلیمان‌زاده، امید (1398). تأثیر ارتباطات بازاریابی شبکه‌های‌ اجتماعی بر ارزش ویژه برند، ارزش ویژه ارتباطی و پاسخ مشتری، مطالعات رفتار مصرف‌کننده. 6 (1)، 124- 105.

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