بررسی تاثیر نوجویی ذاتی بر رفتار نوآورانه مصرف کننده با نقش واسط نوجویی در زمینه خاص (مورد مطالعه: مصرف کنندگان محصولات هوشمند پوشیدنی )

ترابی، فاطمه؛ رحیمی‌نیک، اعظم؛ اسماعیل‌پور، حسن و ودادی، احمد (1398). تبیین مدل رفتار خرید مصرف‌کننده در انتخاب محصولات لذت‌بخش با رویکرد آمیخته (مورد مطالعه: فروشگاه‌های زنجیره‌ای همواره تخفیف). مطالعات رفتار مصرف‌کننده، 6 (1)، 81-103.‎

خدادادحسینی، سیدحمید؛ سمیعی، نیلوفر و احمدی، پرویز (1397). تأثیر بازاریابی رسانه‌های اجتماعی بر رفتار مصرف‌کنندگان؛ بررسی نقش ارزش ویژه برند، کیفیت رابطه برند و نگرش نسبت به برند. مطالعات رفتار مصرف‌کننده، 5 (1)، 37-59.‎

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