تعیین عوامل موثر بر ارتقائ برند پوشاک ورزشی منتخب کشور

Azadi, R., Yousefi, B., & Eidi, H. (2014). The role of media advertising on the promotion of brand value in the sports garment industry. management of communication in sports media, second year, pp: 6-20. [In Persian].

Asadzadeh Muqtadam, B., & Habbiby Badrabadi, M. (2017). Factors of The Influence of The Berndhi Erany der Bazarhai Bein Al-Mili Reading Resource: Made by Bahdashte Arishi der Bazarhai Akashhai Hamsaya, Dahmin KingFrance Bein Milliye Economy and Mederit, Rasht, Danchkah Azad Islami One Rachte[In Persian].

Albert, N., & Merunka, D. (2013). The role of brand love in consumer‐brand relationships. Journal of consumer marketing.

Brady, M. K., Bourdeau, B. L., & Heskel, J. (2005). The importance of brand cues in intangible service industries: an application to investment services. Journal of services marketing.

Cowie, L. S. (2001). Relationship between male cyclists' sport clothing involvement, sport clothing interests, and commitment to cycling (Doctoral dissertation, Ohio State University).

Chaudhary, R., & Jain, K. (2013). A study of purchase behavior towards branded sports shoes in national capital region. ZENITH International Journal of Business Economics & Management Research, 3(12), 68-81.

Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.

Doa'i, H., & Farzaneh Hassanzadeh, G. (2010). Comparative comparison of customers' attitudes toward global clothing brands (case study: Comparison of local brands of Iran, Korea and Japan). Trading Reviews, New Era - 8(42), pp: 26-40.

Deok-hwan ,CH.(2002). The realation  beatween sport-brand image and the level of sport-brand  loyalty perceived by sport consumer s, The Korean . Journal of physical education .vol41 .No3 .pp: 217-226

Debra, G., Mitchell, R., & Ceridwyn, K. (2020). Brand fidelity: Scale development and validation” Journal of Retailing and Consumer Services

Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of product & brand management.

Grace, D. Ross, M., & King, C. (2020). Brand fidelity: Scale development and validation. Journal of Retailing and Consumer Services, 52, pp:101-908.

Haghighi, M., & Hosseinzadeh, M. (2009). Comparison of willingness to consume domestic goods in Tehran and other parts of the world and its impact on the evaluation and product preferences. Res Manage, 13(4). [In Persian].

Hosseini, Se M., Abolfazli, Se Ab.Rahimi Helry, M. (2009). examining the effect of special value of the name and commercial show on the consumer response (Case study: Iranian name and brand name); Management Prospects, Year 9, Issue 32, Pages 28-9. [In Persian].

Heydari, R., Dehghan Ghahfarokhi, A., & Alidoust Ghahfarokhi, E. (2019). Comparison of marketing mix of domestic and foreign sports apparel brands. journal of motor and behavioral sciences, 2(4), 283-298. . [In Persian].

Hashemi Namavani, M. (2003). investigating the attraction of financial support for the country's sports teams, postgraduate edema of Physical Education University of Education Teacher. [In Persian].

Heydarzadeh, P. (2011). The effect of brand credit on customer loyalty in Iran's banking industry, MSc Thesis in Business Administration, Islamic Azad University, Science and Research Branch, Tehran, Iran[In Persian]

Hamidizadeh, M. (2014), Factors Affecting brand equity promotion with emphasis on promotion and company image (Case Study: Mobile Operators) MSc Thesis in Business Administration, Payame Noor University, Tehran Branch, Tehran, Iran.[In Persian].

Hamidizadeh, M. (2014). Factors Affecting brand equity promotion with emphasis on promotion and company MSc Thesis in Business Administration, Payame Noor University, Tehran Branch, Tehran, Iran.[In Persian].

Iran Zadeh, S., Ranberry, A., & Pourtadq, N. (2012). investigating the impact of marketing mix on the brand value of brand Journal of New Marketing Research, Pages 155-172.[In Persian].

Jalali Farahani, M. (2013). The Effect of Selected Elements of Marketing Mix on Brand Equity in Sport Services, Applied Research in Sport Management, Vol. 22, No. 2 (6 consecutive),Autumn 2013. pp: 11-20.[In Persian].

kashker, S., Ghasemi, H., &  Tejarei , F. (2013). Sport Marketing Management, Tehran: Elm va Harakat Publications[In Persian].

Kumar, A., Kim, Y. K., & Pelton, L. (2009). Indian consumers' purchase behavior toward US versus local brands. International Journal of Retail & Distribution Management.

Lau, M. M., Chang, M. T., Moon, K. L., & Liu, W. S. (2006). The brand loyalty of sportswear in Hong Kong.

Lu, J., & Xu, Y. (2015). Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity. Journal of Product & Brand Management.

Li, M. Liu, Y., & Zhang, W. (2008). Model and Empirical Study on Service Quality Affecting Customer Loyalty of Sportswear Brands. In 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (pp. 1-4). IEEE.

Lim, C. H. Kim, K., & Cheong, Y. (2016). Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear. Journal of Business Research, 69(12), 5793-5800.

Leong, R. M., Michael, E., Bakar, A. R. A. Ibrahim, I. M., Veerappan, G., & Rajamanickam, S. (2012). A Study of the influence of customer loyalty on sportswear buying behavior of Malaysian male consumers. European Journal of Social Sciences, 28(1), 50-63.

Lu, J., & Xu, Y. (2015). Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity. Journal of Product & Brand Management.

Maadi, M. (2008). comparing marketing mix in the Premier League of the country from the perspective of managers and experts, postgraduate thesis, North University. [In Persian].

Mahdi, N., Rahmani, Z., & Dadashi Jokhandan, A. (2016). Using marketing mix as a tool to promote market share in the garment industry, the first international conference on entrepreneurship, creativity and innovation.[In Persian].

Nyamwala, E. O. (2017). Brand Loyalty and Celebrity Endorsements in the Sports Apparel Industry Among American and Kenyan Youth: A Qualitative Comparative Case Study (Doctoral dissertation, Northcentral University).

Nalachikashi, A., Rasoulian, M., & Bujari, H. (2012). Study of consumer behavior toward foreign brands versus domestic brands. Journal of Development Evolution Management, 9(1), 47-56. [In Persian]

Oh, K. (2014). The effects of brand, design, and price on intent to purchase an activity tracker (Doctoral dissertation, The Florida State University).

Parks, Janet Ba, Boilli R., & Kati, Chrome .(2003). Contemporary Management in Sports Translation Mohammad Ehsani, Tarbiat Modarres University, Office of Scientific works.

Parhizgar, M., & Ebrahimi Abed, M. (2012). Investigation of the dimensions of Acker brand's special value on brand value from the consumer's point of view (Samsung Brand Case Study) Commercial Reviews, No. 53, pp. 61-71. [In Persian]

Ranjbarian, B., & Gholami, K. (2020). Investigating factors affecting customers' preference in choosing a state-owned bank (Case study: Isfahan city). Journal of Business Strategies, 4(20), 49-60. [In Persian].

Rahimnia, F., & Fatemi, Z. (2012). Studying The Mediator Role Of Customer Based Brand Equity In Successful Customer Relationship And Brand Image Of Five Star Hotels In Mashhad. New Marketing Research Journal, 2(1), 73-92. [In Persian]

Sadeghi Broujerdi, S., & Mansouri, H. (2016). Compilation of the Dimensional Dimensional Dimensional Dimensional Dimensional Dimensional Development of Sports Clothing, Journal of Exercise Management and Development, Seventh Year, Second Number, Picker 14. [In Persian].

Sehhat, S., Bajmalooye Rostami, H., & Kashkuli, M. (2012). The Effects of marketing mix elements of karafarin insurance company on customer-based brand equity. Journal of Business Management, 4(2), 71-90. [In Persian].

 Sahin, A., Zehir, C., & Kitapçı, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288-1301.

Sarmadi, M. (2011). Factors affecting the promotion of brand image case study (Delijan Company producing baby luzam) Payt, MSc thesis of industrial management, University of Isfahan, Isfahan.[In Persian].

Shahi, A. (2014). Branding and identifying factors affecting brand image promotion in accordance with Islamic values, MSc thesis in Industrial Management, University of Tehran, Tehran.[In Persian].

Sharma, R. (2017). Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry. Management and Labour Studies, 42(3), 167-189.

saghati, M., & Mahmoodzadeh, M. (2016). Identifying factors affecting brand development, International Conference on Management Cohesion and Economics in Urban Development.[In Persian].

Sadeghi, R. Keshkar, s., Ghasemi, H., Kargar, GH., & Determine and comparative the willingness of customers to buy Foreign sporting goods from the perspective of producers, dealers and consumers. Applied research of sport management and Biology(2013; 2: 21-32. [In Persian].

Shir Khodaei, M., & Amin Navai,Y.(2017), Branding and Brand Upgrade Techniques, the Second International Conference on New Developments in Management, Economics and Accounting, Tehran, Allameh Khei Education Institute- Important Intemational Co. [In Persian].

Taleghani, M., & Taghizadeh Jourshari, M. (2012). Assessment of Gender Differences in Brand Loyalty of Sportswear Consumers (Case Study: A Sport Shops in the City of Rasht). Journal of Basic and Applied Scientific Research, 2(3), 2138-2144.. [In Persian].

Yee, A. F., & Sidek, B. (2008). Influence of brand loyalty on consumer sportswear.

Yu, U. J. Cho, E., & Johnson, K. K. (2017). Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping. Journal of Global Fashion Marketing, 8(3), 193-206.