بررسی تفاوت اثرگذاری انواع رسانه‌های ارتباطی بر اساس ویژگی‌های دموگرافیک هواداران تیم‌های لیگ برتر فوتبال ایران

Abbasi Tadi, A. (2011). A Study and Comparison of the Impact of TV Advertisements and Environmental Advertising on Sports Grounds on TV Audiences, M.Sc. Thesis, Date of Defense: March, Supervisor: Reza Ismailpour, University of Guilan Campus. (In Persian)

Abbasi, F. (2011). The Role of Environmental Advertising (City Bus Advertising) on ​​Encouraging the Audience to Buy Goods in District 14 of Tehran, M.Sc. Thesis, Date of Defense: Fall 2011, Supervisor: Nasim Majidi Ghahroudi, Islamic Azad University, Central Tehran Branch. (In Persian)

Akingborde, M. (2016). Influnce of mobile marketing on consumer purchase behavior in organized institution in Lagos State, Nigeria. A PhD Thesis in marketing submitted to the department of nosiness management, school of business, college of development studies, covenant university, Ota. Supervisor: Prof. J. A. Bello. Co supervisor: Dr. C. L. Moses. May, 2014.

Alamdarloo, A W. (2000). A Study of Commercial Advertising on Consumer Behavior in the Iranian Food Industry (Food Production Company One and One), M.Sc. Thesis in Business Management, University of Tehran, Faculty of Management. (In Persian)

Asadollahi, E., Fahim Devin, H., Shahidi, M., & SaeidZirak, S. (2018) b. Examine the Causal Relationship between Satisfaction and Expectations of Product Quality and Services and the Post-Purchase Behavior of the Sport Consumers with the Mediating Role of Brand Awareness. Asian Exercise and Sport Science. 2(2): 1-7.

Asadollahi, E., Gholami Bidkhani, R., Jaghargh Mahian, A., & Yazdanian, M. (2020). Research Methods in Physical Education and Sports. Book Tak Publications. First Edition. Mashhad. P. 421.  (In Persian)

Asadollahi, E., Tojari, F., & Zarei, A. (2017) a. The Effect of Promotional Tools on Conveying Brand Identity from Sport Consumers’ Viewpoint in the Country’s Premier League. International Journal of Applied Exercise Physiology, 6(3), 32-41.  

Assadollah, E., Tojari, F., & Zarei, Ali (2017). Investigating the relationship and comparing the effect of advertising and promotional media on the transfer of brand identity and the level of sports commitment in football. Communication management in sports media. 4 (15): 25-15. (In Persian)

Assadollahi, E. (2018). Investigating the causal relationship between promotional tools and brand identity transfer and sports commitment of consumers in the country's Premier Football League. Ph.D. Thesis. Date of Defense: March 2018. Supervisor: Professor Farshad Tojari. Faculty of Physical Education, Islamic Azad University, Central Tehran Branch. (In Persian)

Assadollahi, E., Mahian Jaghargh, A., & Saeedi Mehr, A A. (2020) b. Strategic marketing. First Edition. Tak Book Publishing. Mashhad. Pp: 87-105. (In Persian)

Asadollahi, E., Heydari, R., Esfahani, M., & Nazari, M. (2021). Ranking the effect of advertising media on the country's Football Premier League fans (Case study: Shahre Khodro Football Club). Journal of motor and behavioral sciences, 4(1), 12-22.

Asadollahi, E., keshtidar, M., Heydari, R., & Peric, M. (2020). Brand Identity Transfer and Consumers Sport Commitment in the Iranian Football Premier League: Mediating Role of Promotional and Advertising Tools. Journal of New Studies in Sport Management, 1(1), 10-21.

Bagheri, H., & Biglari, N. (2020). The Role of Consumers’ Attitude in the Believability of Commercial Advertisements of Endorser Athletes. Research sponsorship, management and marketing of sports, 1(3), 72-51. (In Persian)

Casper, J. (2007). Sport commitment, participation frequency and purchase intention, segmentation based on age, gender, income and skill level with US tennis participants. European Sport Management Quarterly, 7(3), pp. 269-282.

Cawley, John. Rosemary, Avery. Matthew, Eisenberg. (2011). The Effect of Advertising and Deceptive Advertising on Consumption: the Case of Over-the-Counter Weight Loss Products, Applied Reaserch, 2011, 8, 112-132.

Elahi, A., & Moradi, E. (2021). Validation of the Persian version of the Emotional Experiences of Sports Fans Questionnaire. Research sponsorship, management and marketing of sports, 1(4), 21-1.

Heydari, R., shajiee, K., moaven afshari, S., & gol goli, M. (2021). Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club). Sports Marketing Studies, 2(1), 53-74. (In Persian)

kordlu, H., ali mohammadi, H., Moharram Zadeh, M., & Azizian Kohan, N. (2021). The relationship between social media marketing and customer satisfaction of sports recreation centers. Research sponsorship, management and marketing of sports, 1(4), 133-116.

Mir Ahmadi, S. (2009). The study of the effect of television advertising on the buying behavior of consumers of passenger products of Iran Khodro Company (Case study: Peugeot 405 in Tehran metropolis), M.Sc. Thesis. Date of Defense: Summer 2009. Supervisor: Mohammad Dadgaran. Faculty of Broadcasting of the Islamic Republic of Iran. (In Persian)

Nesbitt, Jane McKay., Rajesh V. Manchanda, b., Malcolm C. Smith b., & Bruce Hufman, A. (2011). Effects of age, need for cognition, and affective intensity on advertising effectiveness. Journal of Business Research 64 (2011) 12–17.

Peetts, Brenda, Geo Stuttler, David Kay. (2015). Basics of sports marketing. Translation: Commercial, Farshad et al. North University Press. (In Persian)

Pourkiani, M., Boroumand, M., Hosseini, S., & Afroozeh, A. (2020). Impact of Emotions on Satisfaction Fanship and Behavioral Intention of Football Clubs of Iran's Premier League Fans. Sports Marketing Studies, 1(2), 148-133. (In Persian)

Sajjadi, Seyed Nasrallah. Omidi, Alireza. Zare, Qasim. (2007). The relationship between the use of sports images in advertising and the consumption behavior of spectators of sports competitions, Harakat Magazine. 2 (34): 93-83. (In Persian)

Shilberry, David. Westerbick, Hans. Quick, Shine. Funk, Daniel. (2009). Sports Marketing, Translation: Sultan Hosseini, Mohammad and Nasr Esfahani, Davood, First Edition, Isfahan, Aseman Negar Publications. (In Persian)

Tojari, F., & Abu Darda, Z. (2011). Handbook of Consumer Behavior in Exercise. Tehran: Scientific Association of Sports Management and Hatami Publications. (In Persian)