ارائه مدل انتخاب و توسعه برند با تاکید بر نقش استراتژی ها

 

Refrences

Aaker, D. A., & Leadership, J. E. B. (2000). The Next Level of the Brand Revolution. The Free Press, New York, 351.

Al Saud, A. A., & Khan, M. R. (2013). Role of social media in brand development in Saudi Arabia. European Journal of Business and Economics, 8(1).

Ambler, T., & Barrow, S.(1996). The employer brand. Journal of Brand Management, 4, 185-206.

Andreini, D., Pedeliento, G., Zarantonello, L., & Solerio, C. (2018). A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. Journal of Business Research, 91, 123-133.

Asfuroglu, D., Ökten, N. Z., & Okan, E. Y. (2020). Examining economic growth through brand development: A multinational analysis. Sage Open, 10(2), 2158244020921871.

Asgari dehabadi, H.R., (2011). Ranking Factors Affecting the Successful Implementation of Brand Development in Iran Using Multi-Criteria Decision Making Methods, Thesis, Ministry of Science, Research and Technology, Allameh Tabatabaei University, Faculty of Management and Accounting, M.Sc. (in Persian)

Baxter, S. M., Ilicic, J., Kulczynski, A., & Lowrey, T. (2015). Communicating product size using sound and shape symbolism. Journal of Product & Brand Management.

Bigi, A., Treen, E., & Bal, A. (2016). How customer and product orientations shape political brands. Journal of Product & Brand Management.

Black, I., & Veloutsou, C. (2017). Working consumers: Co-creation of brand identity, consumer identity and brand community identity. Journal of business research, 70, 416-429.

Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of marketing, 73(3), 52-68.

Buil, I., Martinez, E., & de Chernatony, L. (2009). Brand extension effects on brand equity: a cross-national study. Journal of Euromarketing, 18(2), 71-88.

Carlson, B. D., & Donavan, D. T. (2013). Human brands in sport: Athlete brand personality and identification. Journal of Sport Management, 27(3), 193-206.

Chatzipanagiotou, K., Veloutsou, C., & Christodoulides, G. (2016). Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), 5479-5486.

Choi, S. (2008). Brand Development Strategy for Local Identity Establishment-Focused on Yeosu City's Brand Development for Marine Products. The Journal of the Korea Contents Association, 8(2), 140-149.

Christodoulides, G., Cadogan, J. W., & Veloutsou, C. (2015). Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review.

Darvish, H., Najafizade, N., & Kianirad, D. (2016). Investigating the Effect of Retail Brands' customers Attitudes and Intentions to Buy on Trust, Pessimism and Perceived Profits (Case Study: Etka Chain Store in Arak). Pars Modir Quarterly, 3, 73-84. (in Persian)

Davari, M.R., & Soleimani Bashli, A., (2011). Branding in the financial services market (focusing on the banking industry). Rasa Publications. (in Persian)

Davcik, N. S., Da Silva, R. V., & Hair, J. F. (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research. Journal of Product & Brand Management.

Dehghanisoltani, M., Mohammadi, E., Pourashraf, Y.A., & Sayemiri, K. (2012). Investigating the Factors Affecting Consumers' Evaluation of Brand Developmen. Journal of Business Management, 1(5), 85-104. (in Persian)

Delgado-Ballester, E., Palazón, M., & Pelaez-Muñoz, J. (2017). This anthropomorphised brand is so loveable: The role of self-brand integration. Spanish Journal of Marketing-ESIC, 21(2), 89-101.

Delisle, M. P., & Parmentier, M. A. (2016). Navigating person-branding in the fashion blogosphere. Journal of Global Fashion Marketing, 7(3), 211-224.

Dwivedi, A., Johnson, L. W., & McDonald, R. E. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity. Journal of Product & Brand Management.

Ebrahimi, H., & Bagheri GhaleSalimi, M.(2015). Brand development and the role of commercial advertising (Case study: Products of Tabarak Company). Journal of Marketing Management. 26(10), 93-114. (in Persian)

Etezad, F., & Kargar, H. (2019). Investigating the effect of customer relationship management on brand development in the industrial art of handmade carpet in Iran (Case study: Tehran and Isfahan provinces). Goljam Magazine, 35, 195-216. (in Persian)

Feiz, D., & Dehghanisoltani, M. (2014). The Effect of Brand Eigenvalue on Assessing Consumers' Attitudes towards Brand Development of Iranian Rubber Products. Journal of Business Management Research, 6(11), 125-145. (in Persian)

Feng, N. (2014). Building a Strong Brand and Managing Brand. In ASEE 2014 Zone 1 Conference.

García, J. A. C., Galindo, A. D. V., & Suárez, R. M. (2018). The effect of online and offline experiential marketing on brand equity in the hotel sector. Spanish Journal of Marketing-ESIC.

Ghorbani, A.R. (2010). Brand Development and Consumer Attitudes towards It, Management Monthly, 21(161), 52-65. (in Persian)

Grzesiak, M., & Bilińska-Reformat, K. (2019). Young Consumers' Behaviours in Social Media and Their Impact on Personal Brand Development. Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie, (2), 57-72.

Guzmán, F., Paswan, A. K., & Van Steenburg, E. (2015). Self-referencing and political candidate brands: A congruency perspective. Journal of Political Marketing, 14(1-2), 175-199.

Hegner, S. M., & Jevons, C. (2016). Brand trust: a cross-national validation in Germany, India, and South Africa. Journal of Product & Brand Management.

Hegner, S. M., Fenko, A., & Teravest, A. (2017). Using the theory of planned behaviour to understand brand love. Journal of Product & Brand Management.

Hegner, S. M., Fetscherin, M., & Van Delzen, M. (2017). Determinants and outcomes of brand hate. Journal of Product & Brand Management.

Hepola, J., Karjaluoto, H., & Hintikka, A. (2017). The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. Journal of Product & Brand Management.

Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2016). When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage. Journal of marketing, 80(3), 25-41.

Kazemi, M., Ansari, A., & Rafiee, H. (2017). Analysis of the Impact of Brand Development Success Factors on Consumers' Attitudes towards Brand Development Considering the Mediating Role of Perceived Service Quality (Case Study: Bank and its affiliated service companies with D-brand in Isfahan). Farda Management Journal, 53, 208-191. (in Persian)

Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1), 1-16.

Keller, K. L., Apéria, T., & Georgson, M. (2008). Strategic brand management: A European perspective. Pearson Education.

Kowalczyk, C. M., & Pounders, K. R. (2016). Transforming celebrities through social media: the role of authenticity and emotional attachment. Journal of Product & Brand Management.

Kucharska, W., & Mikołajczak, P. (2018). Personal branding of artists and art-designers: necessity or desire?. Journal of Product & Brand Management.

Merrilees, B. (2016). Interactive brand experience pathways to customer-brand engagement and value co-creation. Journal of Product & Brand Management.

Mirzaee, M., Mohammadkazemi, R., & Khademi, M. (2017). The effect of sports brand development on brand equity (Case study: Persepolis). Journal of Sports Management, 38, 531-548. (in Persian)

Morgan-Thomas, A., & Veloutsou, C. (2013). Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), 21-27.

Nayebzade, Sh., Eghbali, A., & Radmanesh, Y. (2018). Investigating the Attitude moderation towards Advertising in the Relationships of the Original Brand Image and Brand Loyalty to Brand Development. Business Management Journal, 38, 7-36. (in Persian)

Nguyen, T. D., Dadzie, C., Davari, A., & Guzman, F. (2015). Intellectual capital through the eyes of the consumer. Journal of Product & Brand Management.

Osuna Ramírez, S. A., Veloutsou, C., & Morgan-Thomas, A. (2017). A systematic literature review of brand commitment: Definitions, perspectives and dimensions. Athens journal of business and economics, 3(3), 305-332.

Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of consumer psychology, 23(2), 229-248.

Pasternak, O., Veloutsou, C., & Morgan-Thomas, A. (2017). Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product & Brand Management.

Pino, G., Guido, G., & Peluso, A. M. (2015). Perceived images and vocations of local territorial systems: implications for place branding strategies. Journal of Product & Brand Management.

Polishchuk, T. V. (2009). Prospective Directions of Successful Brands'development in Ukraine. Actual Problems of Economics, (97), 129-137.

Poulis, A., & Wisker, Z. (2016). Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance. Journal of Product & Brand Management.

Rahimnia, F., Fatemi, S.Z.(2012). Investigating the role of customer-based brand equity in the impact of successful customer relationship and brand image in 5-star hotels in Mashhad. Journal of Modern Marketing Research, 1(2), 73-91. (in Persian)

Rialti, R., Caliandro, A., Zollo, L., & Ciappei, C. (2018). Co-creation experiences in social media brand communities: analyzing the main types of co-created experiences. Spanish Journal of Marketing-ESIC.

Santos-Vijande, M. L., del Río-Lanza, A. B., Suárez-Álvarez, L., & Díaz-Martín, A. M. (2013). The brand management system and service firm competitiveness. Journal of Business Research, 66(2), 148-157.

Scheidt, S., Gelhard, C., Strotzer, J., & Henseler, J. (2018). In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands. Journal of Product & Brand Management.

Sharif Sheikholeslami, S.J., Yousefi, A.A., & Rahmani Samani, A. (2015). Evaluation of Factors Affecting Brand Development in Dairy Market (Case Study: Damdaran Company), International Conference on Management, Economics and Industrial Engineering, Tehran. Vira Capital Ideas Managers Institute. (in Persian)

Skaalsvik, H., & Olsen, B. (2014). Service branding: Suggesting an interactive model of service brand development. Kybernetes.

Soomro, Y., Abbas, S., Hameed, I., & Shakoor, R. (2012). Consumer evaluation of brand extension: Pakistani context.

Törmälä, M., & Saraniemi, S. (2018). The roles of business partners in corporate brand image co-creation. Journal of Product & Brand Management.

Vallaster, C., & Von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505-1515.

Veloutsou, C., & Guzman, F. (2017). The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management. Journal of Product & Brand Management.

Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.

Zarantonello, L., Romani, S., Grappi, S., & Fetscherin, M. (2018). Trajectories of brand hate. Journal of Brand Management, 25(6), 549-560.