اثر پیام‌های انیمیشنی و شخصیت‌های واقعی در تبلیغات بر نگرش، جذب و قصد خرید مصرف‌کنند‌گان کالاهای ورزشی

 

References

Abdalvand, M. A., & Hoseinzadeh Emam, A. (2014). Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View. Marketing Management, 23, 19-40. (In Persian)

Abdui manaf, A. A., & yousef khaled, A. (2017). Examining the effectiveness of animated    cartoon as brand awareness in tv advertisement: evidence from survey in Malaysia and Jordan. International Journal of Business and Society, 18(3), 427-438.

Ahmadi, Y. (2019). The effect of using popular sports certifications in advertising on consumers' attitudes toward advertising mediated by the general attitude on advertising. Master Thesis  Razi University. (In Persian)

Alalwan, A. A., Dwivedi, Y. K., & Williams, M. D. (2014). Examining Factors Affecting Customer Intention And Adoption Of Internet Banking In Jordan. In UKAIS (p. 3).

Aminpour, S. (2019). The use and impact of animation on the audience in media advertising. Media management, 43.23-32. (In Persian)

Asadi, A., & Abdi, N. (2013). The functional role of women in commercials on Iranian television. Women's Research Journal. 3(2).1-20. (In Persian)

Babaei­ Meybodi, H., konjkave Monfared, A. R., & Karimi Meybodi, E. (2019). The effect of using popular verifiers in TV commercials on the audience's attitude and purchase intention. Quarterly Scientific Journal of Audio-Visual Media.30.253-277. (In Persian)

Bajmaloyrostami, H. (2014). The impact of celebrities in advertisement on consumer purchase intention. Master Thesis Allameh Tabatabaei University. (In Persian)

Balkrishna Neve, M. (2020). Efficacy of Advertisements: A Study on Comparative Analysis of Celebrityendorsed Advertisements versus Cartoon character-endorsed Advertisements for Children. International Journal of Research in Engineering, IT and Social Sciences, 10(2), 6-12.

Banik, Sh., & Rani Dhar, S. (2021).  Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall. The Journal of Management Theory and Practice, Volume-2, Issue-2, 81-88.

Behnam, M., Goodarzi, M., & Hamidi, M. (2013). The influence of advertising appeal on future intention and consumer’s attitude toward advertisement in sport service . Sport Management Review,30, 35-54. (In Persian)

Behnam, M., Tousi, T. (2014). An Analysis of Relationship between Arousal, Pleasure, Attitude toward Advertisements, Consumers’ Future Intention in Sport Service. Applied Research of Sport Management. 2(3).47-60. (In Persian)

Binder, A., Naderer, B., & Matthes. (2020). Experts, peers, or celebrities? The role of different social endorsers on children's fruit choice. Appetite, 155.

Buil, I., de Chernatony, L. & Martínez, E .L. (2013). Examining the role of advertising and sales promotions in brand equity creation, Journal of Business Research, 11(3): 335-144.

Chaddha, P.,  Agarwal,  B. & Zareen,  A. (2021).  Investigating the Impact of Celebrity Endorsement on Consumers’ Purchase Intention towards Online Travel Service Industry in India. Turkish Journal of Computer and Mathematics Education, Vol.12 No. 11, 6138-6147.

Chang, H. H., & Liu, Y. M. (2009). The impact of brand equity on brand preference and purchase intentions in the service industries. The Service Industries Journal, 29(12), 1687-1706.

Chen, Y. C. & Lee, H. H. (2020). The Effects of Website Content and Trust on Online Purchasing Intention of Agricultural Products. In 8th International Conference of Entrepreneurship and Business Management Untar, 361-367.

 Chetioui, Y., Benlafqih, H. & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention. Journal of Fashion Marketing and Management: An International Journal. DOI:10.1108/jfmm-08-2019-0157

Cheung, M. F., & To, W. M. (2017). The influence of the propensity to trust on mobile users' attitudes toward in-app advertisements: An extension of the theory of planned behavior. Computers in Human Behavior, 76, 102-111.

Dominguez, C., Robin, C. F., & McCoy, S. (2021). The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues. Sustainability, 13

Düsenberg, N. B.,  Almeida, V. M., & Amorim, J. G. (2016). The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement, BBR Special Issues,1-21.

Ebrahimi, A. H., Shekari, A., & Shetabe Bushehri, N. (2017). The Impact of Consumer Trust on Shopping Intention Mediated by Mouth-to-Mouth Advertising. Sport Management Studies. 8 (40): 131-46. (In Persian)

Esmaeilpour, M,. Bahrainizadeh, M., & Zarei, K. (2017). Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising. Quarterly Scientific Journal of Modern Marketing Research.1.1-22. (In Persian)

Faiz, D., Arefi, A., & Kahyari Haghighat, A. (2016). The effect of the attractiveness of celebrities and the effectiveness of advertising. Quarterly Scientific Journal of Exploration Research Business Management.16.185-209. (In Persian)

Falahati, M. (2017). Designing purchase decision making styles model of sportswear consumers. Kharazmi University,Thesis for Phd degree in Sport Management. (In Persian)

 Fathian, R. (2018).  Experimental study of the effect of using famous athletes on promoting brand equity, brand attitude and desire to buy sports goods. Kharazmi University PhD Thesis. (In Persian)

Garretson, J, A., & Niedrich, R, W,. (2004). Spokes-characters: Creating character trust and positive brand attitudes. Journal of advertising, 33(2), pp: 25-36.

Ghayour, S, M., Rojui, M., Khoshandam, A., & Pourang, A. (2020). Effect of positive and negative emotions of social networks users on attitude towards advertising with Role of Mediate emotions (Case study: Telegram users in Mashhad). Consumer Behavior Studies Journal, 7 (2), 216-234. (In Persian)

Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20. 227-319. 

Hosnaee, M. R., & Masoudnia, N. (2019). The Role of Mascots’ Characters of the Advertisement Animation Films in the Food Industry Branding. Journal of Fine Arts - Performing Arts and Music 24(1). 4-37. (In Persian)

Hung, K., Chan, K. W., & Tse, C. H. (2011). Assesing celebrity endorsement effects in China: a consumer celebrity retational approach. Journal of advertising reseach, 51(4), 608-623.

Khajeh Rezaei, M. (2018). Investigating the effect of message source characteristics on brand attitude and purchase intention according to the role of attitude. Master Thesis of Imam Javad Higher Education Institute. (In Persian)

Khayami, A., Eskandari, A., & Khelghati, M. (2019). A review of the culture of celebrityism and the interaction of the national media with Celebrities. Quarterly Scientific Journal of Audio_Visual Media,13(20).7-32. (In Persian)

Khodadad Huosseini, H., JafarZadeh Kenari, M., & Bakhshi Zadeh, A. R. (2015). Studying brand equity in terms of beliefs shaping consumers’attitudes toward advertising through sport (football). Sport Management Review.28.33-54. (In Persian)

Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: a meta-analysis, of the Acad. Mark. Sci. 45, 55-75.

Koosha, B., Rashidi, E., & Danaei, A. (2021). Modeling the effects of advertising attractiveness of celebrities on the effectiveness of brand advertising: Study social business Instagram pages. Quarterly Scientific Journal of Audio_Visual Media.  15(1). 96-133. (In Persian)

Kordlu, H., Teymouri, A., & Naserian, A. (2018). Predicting people's attitudes toward advertising through sports based on their beliefs. Physiology and Management Research in Sport, 10(2), 45-57. (In Persian)

Lin, L. (2011). The influence of service quality, cause-related marketing, and corporate image on purchase intention: The moderating effects of customer trust. International Journal of Research in Management, 3(2), 1-34.

Liu, w. L. (2002). Advertising in China: Product branding and beyond, Corporate Communication: An International Journal,7(2), 117- 125.

Malik, G., & Guptha, A. (2014), Impact of celebrity endorsements and brand mascots on consumer buying behavior, Journal of Global Marketing, 27(2), 128-143.

Mehrani, H. (2011). A Survey on Effective Elements in Making a Successful Comercial Animation. Master Thesis University of art faculty of cinema and theater. (In Persian)

Mirfeyzi, S. Z., & Madadi, M. S. (2016). Investigating the effect of advertising on brand attitude and advertising efforts in Iran. Imam Reza International University, The First International Conference on New Research in Management Studies. (In Persian)

Moghadasi, M., & Kalate­Seifari, M. (2017). Analysis of the Impact of Media on Consumer Attitudes toward the Brand and PurchaseIntention. Communication Management in Sports Media.5(17).63-72. (In Persian)

Mookda, R., Waheed Khan, S., Intasuwan, S., & Chotchoung, S. (2020). The Effect of Celebrity Endorsement on Consumer Purchase Intention: The Mediating Role of Brand Loyalty .  International Journal of Scientific and Research Publications, 10(6), 1016-1021.

Naghash, A., Rezaei Dolatabadi, H., & Amiri Aghdaei, A. A. (2021). Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model. New Marketing Research Journal. 11(1). 63-86. (In Persian)

Neeley, S. M., & Schumann, D. V. (2004). Using animated spokes characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference? Journal of Advertising, 33(3), 7-23.

Nida, T., Imtiaz, A., & Abbas, Q. A. (2018). Impact of Celebrity Endorsement on Brand Image and Customers’ Purchase Intention A Case of Pakistani Customers. SSRG International Journal of Economics Management Studies, 5(10), 25-29.

Noroozi Seyed Hosseini, R.,  & Moradi, A. (2020). Investigationing Consumption-Commenication`s Emotions Affected by Well-known Sports Mascots in Explaining Consumers' Behavioral Intention: The Moderating Effect of Gender. Communication Management in Sports Media, 7(4), 23-36. (In Persian)

Nyarai, F. N., Mari, F., & Viljoen, K. (2019). Local and international celebrity endorsers’ credibility and consumer purchase intentions. Acta Commercii - Independent Research Journal in the Management Sciences, 1-9.

Osanlou, B., Khoddami, S., & Boroojerdian, S. (2018). Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage. New Marketing Research Journal, 8(4),95-110. (In Persian)

Rahimnia, F., Ramezani, Y., & Zargaran, S. (2019).  The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms. New Marketing Research Journal, 9(1), 33-52. (In Persian)

Ramírez, S. A. O., Veloutsou, C. & Morgan-Thomas, A. (2019). I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management, Journal of Product & Brand Management,28(5), 614–632.

Reem, A,. Müge, O,. (2020). Effect of Celebirity Endorsement on Consumers Purchase Intention in the Mediation Effect of Brand Image. JOURNAL OF BUSINESS RESEARCH-TURK. 12(1), 454-468.

Rohit, H,. Trivedi, T,. (2019). The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender. Journal of Business Research, Volume 99, PP: 197-205.

Roy, S.,  Dry, W.  & Gil, L. (2021).  Celebrity endorsements in destination marketing: A three country investigation, Contents lists available at ScienceDirect Tourism Management ,83 (2021) 104213.

Saadatsirat, N., & forghani, M. M. (2019). TV animation narrative analysis with emphasis on the aesthetics of the structure of visual elements. Quarterly Scientific Journal of Audio_Visual Media. 13(3), 7-33. (In Persian)

Sadat Shirazi, M. (2015). The relationship between attitude towards the SMS advertisement and Purchase Intention. Master Thesis Allameh Tabatabaei University. (In Persian)

Sepehrian, A. H., Azimzadeh, S. M., & Keshtidar, M. (2020).  Investigating the Effect of Advertising by the Famous Sports Figures on the Tendency to Buy Sports and non-sports Goods: A Quasi-Experimental Study. Communication Management in Sports Media, 7(4). 53-64. (In Persian)

Sethuraman, P.,  & Thanigan, J. (2019). An empirical study on consumer attitude and intention towards online shopping. International Journal of Business Innovation and Research, 18(2), 145-166.

Shahnavazi,  A., Homayounfar, M., Fadaei, M & Shabani, Sh. (2021). The Effect of Light on Reaction of Food Customers Based on Neuro-marketing. Consumer Behavior Studies Journal, 8(1), 1- 21. (In Persian)

Shamszadeh, S. (2016). Design of a purchase intention model based on the dimensions of advertising engagement with emphasis on the validity of the advertiser, Master Thesis Kharazmi University. (In Persian)

Shomali, Z. (2018). Investigate the effect of the factors associated with the celebrity with regard to the role of brand attitude on consumer purchase intention. Master Thesis Kharazmi University. (In Persian)

Shuja, K., Mazhar, A., Anjum, M. M., & Rahim, A. (2018). Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids. Journal of Marketing Management and Consumer Behavior, 2(2), 31-47.

Taherfar, A., Ranjbari, M., & Gholami, A. (2015). Psychological model of purchase intention: examining the effect of attitude towards the brand on the customer's purchase intention. National Conference on Strategic Services Management of Islamic Azad University Najafabad Branch. (In Persian)

Vijaykrishnsn, V., Harikrishnan, D., & Babu, B. (2018). Marketing Strategy in Advertisements Using Animated Characters. International Journal of Pure and Applied Mathematics. 119(12), 2841-2852.

Zarei, A., Dehghani Soltani, M., Farsizadeh, H., & Gholamzadeh, R. (2016). Investigating the effect of perception of creativity of advertising text messages on consumers' attitudes and reactions. Journal of Business Management, 7(4), 881-900. (In Persian)

Zarei, A., & Naseri Ashtrani, Z. (2019). Investigating the effect of consumer behavior situation on value-mediated behavioral reactions Perceived and emotional responses. Consumer Behavior Studies Journal, 5(2), 1-20. (In Persian) 

Zhou, F., Su, Q., & Mou, J. (2021). Understanding the effect of website logos as animated spokescharacters on the advertising: A lens of parasocial interaction relationship. International Journal of Technology in Society, V (65).