1.

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2.

The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks

Pages 1-18
Mohammad Rahim Esfidani; Tahmoureth Hassangholipour Yasouri; Nima Barmar
3.

An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province)

Pages 19-33
freyedon Ahmadi; Naser Tavreh
4.

Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq

Pages 34-55
Bakhtiar Javaheri; Uones Ali Ahmad; Ashty Abdulla Mahmood; Samira Mohammady
5.

The effect of animated messages and real characters in advertising on the attitude, attraction and intention to buy consumers' of sports goods

Pages 56-87
ali asgar; sirous ahmadi; Azadeh sayed alinezhad
6.

The Relationship between gamification, brand engagement and brand value from the perspective of customers

Pages 88-112
Kobra Bakhshizadeh Borj; Bahareh Hoshyar Moghadam; Roghayeh Salehian fard
7.

Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry)

Pages 113-146
Mina Ghaseminezhad; Shahnaz Nayebzadeh; Seyyedhasan Hataminasab
8.

The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment

Pages 147-176
Rosa Hendijani; Monir Rezaee
9.

The effect of social networks on online brand relationships: The moderating role of online brand experience

Pages 177-198
AMIN MOHAMMADI; Hossein Vazifedoost; Karim Hamdi; farhad hosseinzadeh lotf


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