طراحی الگوی تبلیغات از طریق رسانه های اجتماعی به منظور تاثیر بر تمایل مشتریان محصولات ورزشی

Amjad, M., Javed, R., & Jaskani, N. H. (2015). Examining Attitudes and Beliefs towards Online Advertising in Pakistan. Internal Journal of Scientific & Engineering Research, 6(1): 82-107.  ]Persian[.

Bahreinizadeh, M., & Pourdehghan, A. (2015). "Providing a Model for Investigating the Impact of Marketing / Media Communication Factors on Mobile Advertising Acceptance", Business Management Quarterly, 7(3): 582-563. ] Persian[.

Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J.  (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.

Bashar, A., Ahmad, I., & Wasiq, M. (2012). Effectiveness of Social Media as a Marketing Tool: An Empirical Study. International Journal of Marketing, Financial Services & Management Research, 1(11), 88-99.

Bianchi, C., & Andrews, L. (2015). Investigating marketing managers' perspectives on social media in Chile. Journal of Business Research, 68(12), 2552–2559.

Chen,  S.C.,  Chiu,  Y.B.,  Lai,  M.T.,  Wu,  C.H.,  Chen,  H.H.,  Zhang,  S.Y. (2014). An empirical study of users' loyalty on virtual communities: the prospective of fundamental interpersonal relations orientation. J. E-Bus. 16 (3), 309–338

Chen, S.C., Lin, C.P.  (2019). The impact of customer experience and perceived value on sustainable social relationship in blogs: an empirical study. Technol. Forecast. Soc.Chang. 96, 40–50.

Chua, A.Y. K., & Banerjee, S.  (2013). Customer knowledge management via social media: the case of Starbucks. Journal ofKnowledge Management, 07 (6): 657- 642.

Cousens, L., Babiak, K., & Bradish, C. L.  (2006). beyond sponsorship: Re-framing corporate-sport relationships. Sport Management Review, 9(1), 1-23.

Culnan, M., McHugh, P., & Zubillaga, J. (2010). How large U.S. companies can use twitter and other social media to gain business value. MIS Quarterly Executive, 9(4), 243–259

Curran, J., & Lennon, R. (2011). Participating in the conversation: Exploring usage of social media. Academy of Marketing Studies Journal, 15(1), 21–38.

Dong, T., Liang, C., & He, X. (2015). Social media and internet public events, Telematics Informatics, 54 (5): 762-752.

Ebrahimi, Ali. & Aali, S.  (2016). "Study of the effect of relationship quality on customer behavioral responses at different stages of the customer relationship life cycle (Case study: Tabriz Agricultural Bank)", Business Management Quarterly, 8 (3), 528-503. [In Persian].

Fathullahzadeh, F. (2015). Social media and e-commerce; Investing in Minds in the 21st Century,       Mehr Analytical Research Chapter. 17 and 18. [In Persian].

  Ghorbi, S.,   Akbari, M., & Qasemi Namaghi, M.  (2022). investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social ommunication (Case Study: Atiesaz Iranian Company in Mashhad). Journal of marketing management, 17(54). 111-129

Godey,  B.,  Manthiou,  A.,  Pederzoli,  D.,  Rokka,  J.,  Aiello,  G.,  Donvito,  R.,  &  Singh,  R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.

Gunawan, D. D., & Huarng, K. H.  (2015). "Viral effects of social network and media on consumers’purchase intention". Journal of Business Research, 68(11), 2237-2241.

Shahreiari, SH., & Haghshenas kashani, F. (2022). The effect of guerilla marketing dimensions through mediating variables of usefulness and acceptance of information on brand image in social networks. (Study case: Students of Tehran Azad University of Research Sciences), Journal of Marketing Management, 7(30), 1-25.

Hawkins, Dell; Best, Roger & Connie, Kenneth. (2006). Consumer behavior. Translated by Ahmad Rousta and Atieh Batahi (2006). Tehran: Sargol Publications. [In Persian].

Hosseinzadeh, S., Khazanedar Lu, M., & Andalib, A. (2016). The Role of Online Social Media in           Improving Marketing Strategies, Second International Conference on Web Research, Tehran,    University of Science and Culture. [In Persian].

Hwang,   J.,   Yoon,   Y. S.,   Park,    N. H.   (2011)."Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants".International Journal of Hospitality Management, 30(4), 897-907.

Kaplan, A. M., & Haenlein, M.  (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.

Kim, A. J., & Ko, E.  (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.

Lee, J., & Hong, I. B.  (2016). Predicting positive user responses to social media advertising: the roles of emotional appeal, information, and creativity. International Journal of Information Management, 52: 528 -575.

Mira, S., & Karimi, S.  (2012). "Study of the effect of media and non-media advertising on the special value of brand name (Case study: Pars Khazar brand)", Business Management, 4(4). 209-232 ]Persian[.

Mohammadi, M. (2016). Investigating the Impact of Social Media Marketing Programs on Brand Attitude and Consumer Intention in the Online Retail Industry: A Case Study of Bamilo Online Store. Master Thesis, Tehran: Kharazmi University. ] Persian[.

Natarajan, T., Balasubramanian, S., Balakrishnan, J., & Manickavasagam, J.  (2013). examining beliefs towards social media advertisements among students and working professionals: an application of discriminant analysis.Australian Journal of Basic and Applied Sciences, 7(8), 697-705

Nazeer, J.   (2017) Impact of Social Media Advertisements on University Students. Arts Social Science Journal, 2: 631.

Oztas, Y. B. B.  (2008). The increasing importance of mobile marketing in the light of the improvement of mobile phones, confronted problems expectations. Social and Behavioral Sciences, 023: 0822-0875.

Park,  C.W.,  MacInnis,  D.J.,  Priester,  J.,  Eisingerich,  A.B., &  Iacobucci,  D.  (2010)."Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers". Journal of Marketing, 74(6), 1 -17.

Pyun, D, Y, & James, J, D.   (2017). Attitude toward advertising through sport: A theoretical framework. Journal of Sport Management Review, 14(1): 33–41.

Ravikumar, V., & Tiwari, K.  (2015). "A study on the Impact of Online Advertisements on Buying Decision of Customers of Passenger Car Industry". Global Illuminators, 1, 128-139.

Richter, A., & Koch, M.   (2008, May). Functions of social networking services. In Proc. Intl. Conf. on the Design of Cooperative 2(11):  87-98

Sashi, C. M. (2012). Customer engagement, buyer–seller relationships, and social media. Management Decision, 50(2), 253–272

Tustin, D. H.  (2002). The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services. Doctoral dissertation, University of South Africa.

Van looy, A.  (2016). Social media management technologies a strategies, springer publication. DOI: 10.1007/978-3-319-21990-5.

Whan Park,  C.,  MacInnis,  D. J.,  Priester,  J.,  Eisingerich,  A. B.,  &  Iacobucci, D.   (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of marketing, 74(6), 1-17.

Zaglia, M. E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66(2), 216-223.