1.

Designing advertising patterns through social media, in order to influence the desire of customers of sports products

Pages 1-19
ali karimi; Hamid Ghasemi; shahab bahrami
2.

Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands)

Pages 20-47
Vahid Aghaei; shahram nazari; Rasool Norouzi Seyed Hosseini
3.

Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction

Pages 47-71
meysam noori khanyourdi; saeid tabesh; mir davood hoseiny,
4.

The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic

Pages 72-88
Ahmad Mahmoudi; sahar pirjamadi; Karim Zohrehvandian
5.

The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province

Pages 89-107
Manijeh Karimianpour; Hosein Poursoltani Zarandi; elahe Damavandi Jaghal
6.

Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach

Pages 107-127
Nasser seifollahi; seyedali naghavi
7.

Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model

Pages 129-147
Nazanin Rasekh; Saeed Jafari; Farshad Emami


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