راهبردهای بازاریابی در فدراسیون شمشیربازی جمهوری اسلامی ایران مبتنی برمدل هفت پی

Ajeigbe, I. Y. (2021). Influence of Sports Marketing Strategies in the Promotion of Organization Products and Services in Ilorin Metropolis. Indonesian Journal of Sport Management, 2(1), 128-137. https://doi.org/10.31949/ijsm.v1i2.1311.

Almomani, Z., Al-Hawary, M., Oudat, M.A., & Okor, A. (2019). The Effectiveness of Sports Marketing Strategies in the Jordanian Physical Education Faculties from View of the Graduate Students. The International Journal of Higher Education, 8, 61-71.

Armstrong, M. (2004). Strategic Human Resource Managemen: A Guid to Action. Translation: Mohammad Erabi and Davod Izadi, Tehran, Cultural Researches Office. [In Persian] 

Bahmani, F., Ehsani, M., Koozeh Chian, H., & Amiri, M. (2020). Designing the Marketing Model for Women's Professional Leagues with a Sustainable Competitive Advantage Approach. Sport Management Studies, 12(59), 17-36. Doi: 10.22089/smrj.2018.4847.1934 [in Persian] 

Dwivedi, Y.K., Pappu, R., & Roy, S. (2019). Research in strategic marketing: past and future (Developing New Models, Reviews, Measures, Methods with Future Research Agenda). Journal of Strategic Marketing, 27, 369-372.

Eizadi, A., Shabani Bahar, G., Goodarzi, M., & Honari, H. (2017). Development of Marketing Strategic Planning for Planning for Iranian Football Premier League Clubs with SWOT Analysis. Applied Research in Sport Management, 6(2), 21-34. [In Persian] 

Elahi, A., Bagherzadeh, K., Bagherzad, F., & Rasekh, N. (2021). Development Strategies of the Iranian Fencing Federation based on the AHP- SCORE Approach. Sport Sciences Quarterly, Published online 12 August 2021. [In Persian]

Eriksson, T., Robertson, J., & Näppä, A. (2020). Functional top Management Teams and Marketing Organization: Exploring Strategic Decision-making. Journal of Strategic Marketing, 1-18.

Farzan, M., Haji Anzahai, Z., Nikaein, Z., & Bagheri, Y. (2019). Developing a Strategic Plan for Iran Fencing Federation with SWOT Analysis Method. Sport Physiology & Management Investigations, 11(3), 105-115. [In Persian] 

Ghafouri Yazdi, M., khabiri, M., Alidoust Ghahfarokhi, E., & Sharif Zadeh, M. J. (2021). Identifying Financing strategies in Iran's Professional Sports. Applied Research in Sport Management, 9(4), 23-40. Doi: 10.30473/arsm.2021.7624 [in Persian] 

Hajiheydari, V., & Nazari, R. (2021). Representing Model of Resistance Economy in Iranian Sport. Applied Research in Sport Management, 9(3), 69-82. Doi: 10.30473/arsm.2021.7466 [in Persian] 

Izadishahnan, F., & Keshkar, S. (2022). Barriers and Strategies of Using Network Marketing In Sports in Iran Countr. Journal of Sport Marketing Studies, 3(3), 1-37. [In Persian]

Keshavarz, L., Rezaei sofi, M., & Akbarikhooshemehr, B. (2020). Investigating the Status of Marketing Philosophy, Competitive Intelligence ‎and Integrated Marketing Communications in Iranian Sport Federations. Organizational Behavior Management in Sport Studies, 7(1), 31-40. Doi: 10.30473/fmss.2020.50297.2058 [in Persian] 

Khademi, A., Majdi, N., & Naderi Nasab, M. (2019). Designing the Strategic Marketing Plan of the Wrestling Federation based on SWOT Analysis using the QSPM Matrix. Sport Sciences Quarterly, 11(34), 59-80. [In Persian] 

Khosravizadeh, E., Hamidi, M., Yadolahi, J., & Khabiri, M. (2012). Developing strategies and determining strategic situation of NOC of Islamic Republic of Iran. Sport Management and Development, 1(1), 11-25. [In Persian] 

Kotler, P. (2016). Marketing Management. Translated by: Bahman Faruzandeh, Tehran: Amokhteh. 22nd Edition, 852 Pages. [In Persian]

Manoli, A.E. (2018). Sport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sports marketing. Journal of Strategic Marketing, 26, 1-5.

Manoli, A.E., & Hodgkinson, I.R. (2020). The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England. Journal of Strategic Marketing, 28, 542-563.

Nazari, R., Davari, A.R., Naderyan, M. (2021). Presenting strategies for developing the Iranian handball market. Journal of Sport Marketing Studies, 2(4), 98-119. [In Persian]

Rasekh, N., Javadi Poor, M., & Shagholi, R. (2016). Design and Establishment of the Strategic Plan of the Physical Education and Sports Sciences Research Institute. Sport Management Studies, 8(36), 17-42. Doi: 10.22089/smrj.2016.779. [In Persian] 

Rasekh, N., Javadipour, M., Jafari, S., & Zareian, H. (2023). Developing a Strategic Plan for the Fencing Federation of the Islamic Republic of Iran Using a Balanced Score card. Sport Management Journal, 15(1), 233-247. Doi: 10.22059/jsm.2021.326246.2754. [in Persian] 

Roosta, A., Venus, D., & Ebrahimi, A. H. (2014). Marketing Management. Tehran, Samt, 18th edition. 475 p. [in Persian] 

Safarnezhad, M., & Nasirzade, A. M. (2019). Developing Sports Marketing Strategies for Iran Sport for all Federation (ISFAF). Applied Research in Sport Management, 7(3), 75-84. Doi: 10.30473/arsm.2019.27517.2248. [In Persian] 

Seung Bum, L., & Walsh, P. (2011). SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport. Sport Management Review, 14(4), 361-369.

Tayebi, B., Goodarzi, M., Jalali, M., & Alidoust, E. (2020). Determination of Explanatory Variables of Domestic Marketing in Islamic Republic of Iran Wrestling Federation Using Bansal Model. Sport Physiology & Management Investigations, 12(1), 9-19. [In Persian] 

USA Fencing Federation website; https://www.usafencing.org/

Vahedizadeh, M., Aghae, N., & Elahi, A. (2021). Strategies for Developing Financial Resources and Income of Sports Federations in Iran: Findings of a Qualitative Study. Sport Physiology & Management Investigations, 12(4), 153-168. [In Persian]

Zardoshtian, S. (2021). Designing Strategic Factors Model for Attracting and Expanding Sponsors in public and championship sports in Ilam Province. Applied Research in Sport Management, 9(3), 23-40. Doi: 10.30473/arsm.2021.7388. [In Persian]

Zeraat Kish, S. Y., & Asad Sengabi, H. (2013). Presenting a Suitable Model on the Shiraz City Tourism Marketing by P7 Model, unpublished master's thesis, Islamic Azad University, Qeshm International Branch. [In Persian]