بررسی نقش تبلیغات روی لباس داوران لیگ برتر فوتبال بر آگاهی از برند در بینندگان تلویزیونی

Afrouzeh, H., & shafiee, S. (2019). Survey of the effect of macro factors on corruption in Iran’s football via individual management conciliators. Journal of Sport Management and Motor Behavior, 15(30): 257-273. [In Persian]

Almasi, S., zamany dadaneh, K., Eydi, H., Fern, & aacute, ndez, J. (2020). The mediator role of brand-awareness and brand image in the relationship between the advertisment-awareness and the brand equity. Sports Marketing Studies, 1(3): 12-24. [In Persian]

Asadi, A; Rezai Sufi, M; (2014). The role of advertising in mass media on the purchase of sports goods that have an effect on weight loss: examining the views of female physical education and non-physical education students. Communication management in sports media, 7(2): 49-54. [In Persian]

Asadollahi, E., Heydari, R., Esfahani, M., & Nazari, M. (2021). Ranking the effect of advertising media on the country's Football Premier League fans (Case study: Shahre Khodro Football Club). Journal of motor and behavioral sciences, 4(2): 181-188. [In Persian]

Asadollahi, E., Tojari, F., & Zarei, A. (2021). Path Analysis of Relationship of Promotional Tools with Transferring Brand Identity and Sport Commitment in the Consumers of Premier League of Football (case study: Padideh F.C). Journal of Sport Management and Motor Behavior, 17(33): 1-18. [In Persian]

Asadollahi, E., Tojari, F., Zarei, A. (2017). Study of relationship and Comparison effect of promotional and Advertising Medias on transfer of Brand Identity and Sports Commitment in Footbal. Communication Management in Sport Media, 4(3): 15-25. [In Persian]

Day, y. L., kuo, A., Szu, w.y. (2019), "The incremental impact of intellectual capital on value creation", Journal of Intellectual Capital, 10(2): 260-276.

Esmaeilpour, M., Bahrainizad, M., & Zarei, K. (2017). Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising. New Marketing Research Journal, 7(1): 1-22. [In Persian]

Fathian, R; Askarian, F; (2014). The relationship of advertisements by famous personalities on the willingness to buy sports shoes. Journal of sports management, 25(1): 267-276. [In Persian]

Izadi, B., Ebrahimi, F., Mahmoudian, A. (2019). The Role of Cognitive Approaches in Coping with the Stress of Football Referees. Sport Psychology Studies (ie, mutaleat ravanshenasi varzeshi), 8(29): 185-202. [In Persian]

Kashmiri, N; Elahi, A; Akbari Yazdi, H. (2016). The effectiveness of advertising through sports of Irancell Company in the professional football league of Iran based on the AIDA model. Sports management studies, 9(43): 39-60. [In Persian]

Kazemipour, A., Akbari Yazdi, H., Mohammadkazemi, R., Elahi, A. (2022). Internationalization of Iran football Clubs’ Brand. Sport Management Studies, 14(71): 20-33. [In Persian]

Kim, S., Ja Young, J., ChoeJames, F., Petrick, A. (2018), The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival. Journal of Destination Marketing & Management, 9(3): 320-329.

Lee, J., Park, S. Y., Baek, I., Lee, C.S., (2018). The impact of the brand management system on brand performance in B–B and B–C environments. Industrial Marketing Management, 37(7): 848-855.

Rahimi Kalor, H; Majkoh Ajirlu, M; Azizi Hamlabadi, F; (2019). The effect of personality, reputation and brand awareness on brand performance with the mediation of brand attitude in the hotel industry (case study: Sahrain city). New research approaches in management and accounting, 7(3): 17-36. [In Persian]

Rashidzadeh, H; Lotfinejad, F; Hojjati, A; Vahidi, H; (2014). Evaluating decision-making criteria of financial sponsors of sports teams with a hierarchical analysis approach. Sports management and development, 6(2): 103-118. [In Persian]

Yousefi, B; Henry, H; Ghobadi Yeganeh, A; Naseri Pelengard, V. (2019). Investigating the effect of sports fandom and general attitude towards advertisements on the believability of advertisements through sports. Communication management in sports media, 5(27): 33-42. [In Persian]