شناسایی و تجزیه و تحلیل مفاهیم برجسته در بازاریابی دیجیتال و ورزش

Alraji, E. (2022). The effect of digital marketing and market sensing capabilities on organizational performance. Journal of Accounting and Management Vision, 5(58), 148-154.

Ashfaq, A., Kalagara, R., & Wasif, N. (2018). H-index and academic rank in general surgery and surgical specialties in the United States. Journal of Surgical Research, 229, 108-113. https://doi.org/https://doi.org/10.1016/j.jss.2018.03.059

Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339.

Balmer, J. M. T., & Yen, D. A. (2017). The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution. Journal of Marketing Management, 33(1-2), 131-144. https://doi.org/10.1080/0267257X.2016.1255440

Barve, Y. D. (2023). Assessing the Impacts of Digital Marketing and Sponsorship on the Football Industry as a Business and Their Implications on Fan Engagement Dublin, National College of Ireland].

Bizhanova, K., Mamyrbekov, A., Umarov, I., Orazymbetova, A., & Khairullaeva, A. (2019). Impact of digital marketing development on entrepreneurship. E3S web of conferences,

Chandrapaul, Soni, R., Sharma, S., Fagna, H., & Mittal, S. (2019, 2019//). News Analysis Using Word Cloud. Advances in Signal Processing and Communication, Singapore.

Elahi, A., Fathi, F. (2019). Factor Affecting Attendance of Iranian Spectator in Volleyball World League and its’ Relationship to their Purchase Behavior. Research in Sport Management & Motor Behavior, 13 (25), 205-222. https://ndea10.khu.ac.ir/jrsm/article-1-3326-en.pdf

Farhadi Savadroudbari, S., Seifpanahi Shabani, J., Jafari, M., & Salari, T. (2022). The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops. Sports Marketing Studies, 3(1), 57-30.

Ghalenoei, M., safanya, A. M., Nikbakhsh, R., & Talaei, H. (2023). Analysis of Factors Affecting The Performance of Digital Marketing in Sports Clubs. Applied Research in Sport Management, 11(4), 49-63. https://doi.org/10.30473/arsm.2023.9935

Golmohammadi, H., & Pashaie, S. (2024). Navigating the Scholarly Arena: Examining Disparate Research Trends and Discrepancies Across Management, Economics, Sport Management, and Sports Economics Fields [Navigating the Scholarly Arena: Examining Disparate Research Trends and Discrepancies Across Management, Economics, Sport Management, and Sports Economics Fields]. Spor Bilimleri Araştırmaları Dergisi, 9(1), 50-61. https://doi.org/10.25307/jssr.1402430

Güngör, A. S., & Çadırcı, T. O. (2023). Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review. In C. L. Wang (Ed.), The Palgrave Handbook of Interactive Marketing (pp. 65-92). Springer International Publishing. https://doi.org/10.1007/978-3-031-14961-0_4

Hijriansyah, D. K. (2024). Optimizing the Role of Instagram in Sports Product Digital Marketing Strategies. JUARA: Jurnal Olahraga, 9(1), 635-645.

Kabir, A. I., Ahmed, K., & Karim, R. (2020). Word cloud and sentiment analysis of Amazon earphones reviews with R programming language. Informatica Economica, 24(4), 55-71.

Kano, K., Choi, L. K., subhan Riza, B., & Octavyra, R. D. (2022). Implications of digital marketing strategy the competitive advantages of small businesses in indonesia. Startupreneur Business Digital (SABDA Journal), 1(1), 44-62.

Kotane, I., Znotina, D., & Hushko, S. (2019). Assessment of trends in the application of digital marketing. Scientific Journal of Polonia University, 33(2).

Le, D. Q. (2022). Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam.

Mohammadi, S., Pashaie, S., Ghaffarisadr, S. I., & Rayner, M. (2025). Opportunities and Challenges of Leveraging Artificial Intelligence (AI) in Sport Marketing. In 1st (Ed.), Advancing the Marketing Technology (MarTech) Revolution (pp. 233-272). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-4361-6.ch009

Mulay, P., Joshi, R., & Chaudhari, A. (2020). Distributed Incremental Clustering Algorithms: A Bibliometric and Word-Cloud Review Analysis. Science & Technology Libraries, 39(3), 289-306. https://doi.org/10.1080/0194262X.2020.1775163

Nugraha, D. N. S., Putra, R., Akbar, M., & El Ouardi, H. (2021). Digital Marketing Communication in the Covid-19 Outbreak. Psychology and Education Journal, 58(1), 6367-6372.

Pascucci, F., Savelli, E., & Gistri, G. (2023). How digital technologies reshape marketing: evidence from a qualitative investigation. Italian Journal of Marketing, 2023(1), 27-58. https://doi.org/10.1007/s43039-023-00063-6

Pashaie, S., Abbaszadeh, M., Abdavi, F., & Golmohammadi, H. (2023). Improving the Validity of Mixed and Multi-Methods through Triangulation in New Sports Management Research. Research in Sport Management and Marketing, 4(2), 16-27. https://doi.org/10.22098/RSMM.2023.12593.1216

Pashaie, S., & Golmohammadi, H. (2024). Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19. Sports Marketing Studies, 4(3), 108-128. https://doi.org/10.22034/sms.2024.139773.1253

Pashaie, S., Golmohammadi, H., & Hoseini, M. D. (2023). Social Customer Relationship Management Capabilities in Sports Facilities. Journal of New Studies in Sport Management, 4(4). https://doi.org/10.22103/jnssm.2023.21459.1191

Pashaie, S., Khodadadi, M., Abdavi, F., Salemi, A., & Hoseini, M. D. (2020). Investigating the Relationship between the use of Information Technology Communication Tools (Mobile Phone, Internet, Instagram and Telegram) with Depression of Students in Mako Free Zone. Sociology of Education, 5(2), 13-25. https://doi.org/10.22034/ijes.2020.43761

Pashaie, S., Mohammadi, S., & Golmohammadi, H. (2024). Unlocking athlete potential: The evolution of coaching strategies through artificial intelligence. Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology, 17543371241300889. https://doi.org/10.1177/17543371241300889

Pashaie, S., & Nasirpour, M. (2024). The Impact of Observability and Compatibility on Consumers' Attitudes Towards AI-Generated Sports Marketing Content and Its Effect on Purchase Intent. Sports Marketing Studies, -. https://doi.org/10.22034/sms.2024.141529.1367

Patil, R. R., Kumar, S., Rani, R., Agrawal, P., & Pippal, S. K. (2023). A Bibliometric and Word Cloud Analysis on the Role of the Internet of Things in Agricultural Plant Disease Detection. Applied System Innovation, 6(1).

Peter, M. K., & Dalla Vecchia, M. (2021). The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms. In R. Dornberger (Ed.), New Trends in Business Information Systems and Technology: Digital Innovation and Digital Business Transformation (pp. 251-265). Springer International Publishing. https://doi.org/10.1007/978-3-030-48332-6_17

Rana, N. P., Slade, E. L., Sahu, G. P., Kizgin, H., Singh, N., Dey, B., Gutierrez, A., & Dwivedi, Y. K. (2020). Digital and social media marketing. Springer.

Ratten, V. (2016). The dynamics of sport marketing. Marketing Intelligence & Planning, 34(2), 162-168. https://doi.org/10.1108/MIP-07-2015-0131

Ratten, V., & Tajeddini, K. (2019). Entrepreneurship and sport business research: Synthesis and lessons: Introduction to the special journal issue. International Journal of Sport Management and Marketing, 19(1/2), 1-7.

Ratten, V., & Thompson, A.-J. (2021). Digital Sport Marketing. In P. Thaichon & V. Ratten (Eds.), Developing Digital Marketing (pp. 75-86). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80071-348-220211005

Repanovici, A. (2010). Measuring the visibility of the university’s scientific production using google scholar, Publish or Perish software and Scientometrics. World Library and Information Congress: 76th IFLA General Conference and Assembly,

Roufegari nrjad, N., Farahani, A., Safania, A. m., & Doroudian, A. a. (2022). Developing an Internet Marketing Model in Sports: A Case Study of Sports Facilities Development and Maintenance Company [Research]. New Trends in Sport Management, 10(38), 29-42. http://ntsmj.issma.ir/article-1-1677-en.html

Saheb, T., Amini, B., & Kiaei Alamdari, F. (2021). Quantitative analysis of the development of digital marketing field: Bibliometric analysis and network mapping. International Journal of Information Management Data Insights, 1(2), 100018. https://doi.org/https://doi.org/10.1016/j.jjimei.2021.100018

Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92-102. https://doi.org/https://doi.org/10.1016/j.jik.2020.08.001

Shahmansouri, E., Saadatmandi, J., & Salehi, S. (2021). Prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province. Sports Marketing Studies, 2(3), 92-122.

Singh, P., & Kumar, A. (2024). Beyond Automation: Exploring the Role of AI in Enhancing Digital Marketing Effectiveness and Management Innovation. Journal of Informatics Education and Research, 4(2).

Singh, S., Singh, G., & Dhir, S. (2024). Impact of digital marketing on the competitiveness of the restaurant industry. Journal of Foodservice Business Research, 27(2), 109-137. https://doi.org/10.1080/15378020.2022.2077088

Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online relationship marketing. Journal of the Academy of Marketing Science, 47(3), 369-393. https://doi.org/10.1007/s11747-018-0621-6

Taylor, D. G., & Strutton, D. (2010). Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors. Journal of Business Research, 63(9), 950-956. https://doi.org/https://doi.org/10.1016/j.jbusres.2009.01.018

Vieira, V. A., Severo de Almeida, M. I., Gabler, C. B., Limongi, R., Costa, M., & Pires da Costa, M. (2022). Optimising digital marketing and social media strategy: from push to pull to performance. Journal of Marketing Management, 38(7-8), 709-739. https://doi.org/10.1080/0267257X.2021.1996444

Yin, R. K. (2018). Case study research and applications. In: Sage Publication.

Zanubiya, J., Meria, L., & Juliansah, M. A. D. (2023). Increasing Consumers with Satisfaction Application based Digital Marketing Strategies. Startupreneur Business Digital (SABDA Journal), 2(1), 12-21.

Zientek, L. R., Werner, J. M., Campuzano, M. V., & Nimon, K. (2018). Writer's Forum-The Use of Google Scholar for Research and Research Dissemination. New Horizons in Adult Education and Human Resource Development, 30(1), 39-46. https://doi.org/10.1002/nha3.20209