1.

Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company)

Pages 1-20
mehdi habibi; bahram kheiri; Mansoureh Aligholi
2.

The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior

Pages 21-44
Narges Dirin; Bagher Asgarnezhad Nouri; ghasem zarei; adeleh dehghani Ghahnavieh
3.

Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry)

Pages 45-69
saba amiri; bijan rezaee
4.

2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry)

Pages 70-89
Mohammad Younesi; Fariz Taheri Kia; alireza rousta; Siyavash Ahmadi Chehreh Bargh
5.

Identifying and prioritizing indicators of sports customers' delight: with emphasis on Iranian professional athletes

Pages 90-112
farid ganji; sardar mohammadi; Geoff Dickson
6.

Designing a two-dimensional model of e-banking customer loyalty

Pages 113-137
mahboubeh nourinasab; Kamran Nourbakhsh; farideh hagh shenas kashani
7.

Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers)

Pages 138-159
mahshid azizi; Najme Ramooz; Mohammad Hasan Maleki


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